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Straw was one of Netflix’s biggest films in the first half of 2025, with 103 million views in the company’s report. But it did not lead that report: Back in Action had 165 million. Netflix later reported 482 million views for KPop Demon Hunters in the second half and called it the most-watched title over a six-month period. Those figures establish that Straw was a major hit, not that it had Netflix’s biggest movie audience across all of 2025.
How many Netflix views did Straw get?
Netflix’s first-half 2025 Engagement Report lists Straw at 103 million views. In the same report, Back in Action recorded 165 million, The Life List 96 million, and Nonnas 58 million. The figures are Netflix’s reported views for the first half, not a count of unique people who watched each film. Netflix’s first-half 2025 report also says it captures approximately 99% of viewing in that period.
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| 1 |
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House On Straw Hill (Blu-ray + DVD Combo) | $14.99 | Buy on Amazon |
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| Film | Netflix-reported views | Reporting period |
|---|---|---|
| Back in Action | 165 million | First half of 2025 |
| Straw | 103 million | First half of 2025 |
| The Life List | 96 million | First half of 2025 |
| Nonnas | 58 million | First half of 2025 |
Netflix reported more than 95 billion hours watched across its service in the first half of 2025. The scale is useful context: a successful film can draw a very large audience without representing a large share of all viewing.
Did Straw have the biggest Netflix movie audience of 2025?
The cited Netflix summaries do not support that full-year claim. Straw’s 103 million figure is from the first-half report. In the second-half report, Netflix said KPop Demon Hunters reached 482 million views and became its most-watched title over a six-month period. Netflix reported 96 billion hours watched across the service in July–December 2025. These are separate reporting windows, so the figures should not be added together or treated as a direct calendar-year ranking.
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Netflix’s second-half summary identifies KPop Demon Hunters as a title-level record for that six-month period; it does not, by itself, provide a like-for-like comparison establishing the definitive ranking of every Netflix movie across the full calendar year. The reports’ summary figures therefore show Straw was a standout, but do not settle which film had the largest total audience over all of 2025.
What did Netflix mean when it called Straw a weekly hit?
In a June 17, 2025 weekly Top 10 story, Netflix Tudum reported that Straw had 48.9 million views in the week covered. At that time, Tudum described it as the biggest movie week of 2025 and the biggest week for a 2025 launch. It was No. 1 on Netflix’s English Films list and appeared in the Top 10 in all countries, according to the same story. That weekly-chart superlative describes the week reported in June—not the whole year. Netflix Tudum’s June 9 weekly Top 10 report provides that context.
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How Netflix counts a “view”
Netflix’s second-half 2025 Engagement Report says: “This report measures engagement by views (total hours viewed divided by runtime)”. In other words, views are calculated from viewing time relative to a title’s length; they are not a tally of distinct viewers. One person watching more than once can contribute viewing time, and the metric should not be read as the number of individual people who watched.
Netflix’s Q2 2025 shareholder letter explains that title views are based on the first 91 days after release. Titles with fewer than 91 days in the measured window are marked, with data running from launch through July 13, 2025. That release-based window matters when comparing films: a newer title may have had less time to accumulate views than an earlier release. Netflix also said its biggest titles, even with tens of millions of views, accounted for less than 1% of viewing in the Q2 reporting period.
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For the period definitions and figures, see Netflix’s second-half 2025 Engagement Report and its Q2 2025 shareholder letter.
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