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America’s Best-Selling Pickup Trucks Through September 2026

Ford F-Series leads U.S. pickup sales through September 2026, ahead of Chevrolet Silverado, Ram Pickup, GMC Sierra and Toyota Tacoma. The ranking measures reported sales, not quality or buyer fit.
From TheFinanceBase Team2 min to read
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By reported U.S. year-to-date sales through September 2026, Ford F-Series is America’s top-selling pickup nameplate, with 561,508 trucks sold. Chevrolet Silverado ranks second at 422,713, followed by Ram Pickup, GMC Sierra and Toyota Tacoma. These figures rank sales—not reliability, quality or which truck is right for your budget and needs.

America’s top-selling pickups through September 2026

The ranking below uses U.S. year-to-date sales by nameplate through September 2026, as reported in GoodCarBadCar’s main table. Ford’s October 2, 2026 SEC-filed release independently confirms its F-Series total and says the nameplate led Silverado by more than 140,000 trucks.

Rank Pickup nameplate U.S. sales through September 2026
1 Ford F-Series 561,508
2 Chevrolet Silverado 422,713
3 Ram Pickup 325,348
4 GMC Sierra 257,344
5 Toyota Tacoma 214,875

Sources: GoodCarBadCar’s U.S. pickup sales table and Ford Motor Company’s October 2, 2026 Q3 sales release filed with the SEC. The table is a year-to-date snapshot, not a full-year 2026 ranking.

What “most popular” means in this ranking

Here, popularity means reported U.S. sales by pickup nameplate. Sales totals show how many vehicles were reported sold during the stated period; they do not establish that buyers generally prefer one truck, that it is more dependable, or that it is the best value. Search interest is a different measure and should not be combined with sales to create this ranking. Lithia’s discussion of popularity and buyer comparison criteria distinguishes sales from other measures such as online interest.

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#1 Best Overall
Revell 14552 1977 Chevy Street Pickup 1:25 Scale Model Truck Building Kit
  • Revell Model Kit #14552, Skill Level 4, Contains 83-Parts, Recommended for ages 12 and up
  • Detailed Chevy 350 V-8 engine with port fuel injection. Easy-to-mount chassis with lowered suspension.
  • Special features such as ribbed front bucket, flag-style exterior mirrors, side exhaust and sunroof.
  • Extensive decal sheet with "new wave" graphics from the 80s. Redesigned Champ 500 wheels with low-profile tires.
  • Paint and glue required(not included).

How complete is the list?

GoodCarBadCar’s principal monthly table reports 16 pickup nameplates and shows a combined 2,327,920 units across those rows through September 2026. The publisher’s page also includes Tesla Cybertruck and Rivian R1T in later quarterly or monthly data, but says their latest figures were not synchronized with the main table at the time of its update. As a result, the 16-row total is not a synchronized total for every pickup nameplate, and the table should not be read as a complete all-makes comparison.

How to use sales rank when choosing a truck

A high sales rank can tell you a nameplate sells in large numbers; it cannot tell you whether a particular truck fits your work, household or finances. Compare the specific model and configuration you are considering against how you will use it.

Rank #2
MPC 1984 GMC Pickup 1:25 Scale Model Kit (Black Version)
  • OFF-ROAD KIT FOR INTERMEDIATE MODELERS: MPC’s 1/25 scale GMC Deserter Pickup makes for a great off-road build. Pick it up and start building today!
  • TOUGH TRUCK GOODIES: Built to go off-road! The GMC Deserter kit includes oversized Desert Dog Formula tires and big chrome wheels, a detailed V-8 engine, heavy-duty roll bar with flood lights, front deluxe bull bar with winch, and more! Fully paintable, it features ALL NEW water-slide decals with classic stripes and rad options—wrapped up nicely in eye-popping packaging!
  • QUICK SPECS: 1/25 Scale, 150+ Parts, 7.625 Inches long once assembled. Parts molded in black, clear and transparent red, with black vinyl tires. Some parts are chrome plated. Plastic model kit paint and cement required (Testors or Tamiya brands recommended). Paint guide included in kit. Skill Level 2. For ages 10+
  • THE PERFECT PRESENT: Don't know what to get dad for his birthday? Or maybe you have an avid hobbyist or collector in your life. This model kit makes an ideal gift for any occasion!
  • For work: Check the exact truck’s towing and payload ratings against your real loads. Ratings vary by model year, powertrain, cab, bed and equipment, so verify the configuration rather than relying on a nameplate-wide claim.
  • For recreation and daily driving: Consider comfort, passenger and cargo needs, vehicle size, and how easily the truck fits your routine. Versatility may matter more than maximum capability you rarely use.
  • For the financial decision: Compare the purchase price and expected ownership costs, and consider depreciation and resale value. A popular model is not automatically the least expensive choice over the period you own it.

Lithia’s 2025 guidance similarly emphasizes towing and payload for work, comfort and versatility for recreation, and depreciation and value for financial choices. Its vehicle specifications are from 2025, so use current official model-year specifications when evaluating a truck.

Quick Recap

Bestseller No. 1
Revell 14552 1977 Chevy Street Pickup 1:25 Scale Model Truck Building Kit
Revell 14552 1977 Chevy Street Pickup 1:25 Scale Model Truck Building Kit
Revell Model Kit #14552, Skill Level 4, Contains 83-Parts, Recommended for ages 12 and up; Paint and glue required(not included).
$26.62
SaleBestseller No. 3
Maisto 1:25 Scale 1950 Chevrolet 3100 Pickup Diecast Truck Vehicle (Colors May Vary) , Red
Maisto 1:25 Scale 1950 Chevrolet 3100 Pickup Diecast Truck Vehicle (Colors May Vary) , Red
Approximately 7-1/2" Long; Scaled replicas of cars and trucks; Die-cast metal body with plastic details
$21.11
Best Value
KiNSMART - 2019 Dodge Ram 1500 Pickup 1:46 O Scale 5" Die Cast Metal Model Toy Truck (White)
  • SCALE DETAILS: Precisely crafted 1:46 O scale die-cast metal model of the 2019 Dodge Ram 1500 pickup truck, measuring approximately 5 inches in length
  • AUTHENTIC DESIGN: Features detailed black exterior finish, realistic wheels, and accurate body styling matching the full-size 2019 Ram 1500 truck
  • CONSTRUCTION: Built with durable die-cast metal construction and high-quality plastic components for long-lasting play value
  • DISPLAY QUALITY: Perfect for collectors and enthusiasts, with authentic detailing including grille, headlights, and body contours
  • RECOMMENDED AGE: Suitable for ages 3 years and up, makes an ideal gift for truck enthusiasts and young collectors
Rank #4
KiNSMART 1955 Chevrolet Stepside Pickup Truck 5 Inch 1:32 Scale Die Cast Metal Little Truck (Black)
  • CLASSIC DESIGN: Authentic 1:32 scale replica of the iconic 1955 Chevrolet Step Side pickup truck in vibrant paint finish with detailed exterior features
  • FUNCTIONAL FEATURES: Working doors that open and close, plus pull-back action mechanism for interactive play value
  • QUALITY CONSTRUCTION: Die-cast metal body construction with plastic components and rubber tires for enhanced durability and detail
  • PERFECT SIZE: Compact 5-inch length makes it ideal for display or play while maintaining impressive detail and authenticity
  • REALISTIC DETAILS: Features authentic styling elements including chrome-look trim, detailed grille, and period-correct wheel designs
Rank #3
Sale
Maisto 1:25 Scale 1950 Chevrolet 3100 Pickup Diecast Truck Vehicle (Colors May Vary) , Red
  • Approximately 7-1/2" Long
  • Scaled replicas of cars and trucks
  • Die-cast metal body with plastic details
  • Opening doors on all- some with opening hoods and trunks
  • Detailed chassis

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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