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Expedia’s 2024 destination-dupe list pairs 10 popular destinations with alternatives that may offer a different way to plan a similar kind of trip. These are historical suggestions, not verified cheaper substitutes: the best match depends on what you want from the destination, your dates and your departure city.
Expedia’s 10 destination alternatives for 2024
Expedia Group included these pairings in its Unpack ’24 report. “Dupe” is best read as a loose comparison, not a promise that two places are interchangeable in price, scenery or experience.
| Alternative | Popular destination |
|---|---|
| Taipei | Seoul |
| Pattaya | Bangkok |
| Paros | Santorini |
| Curaçao | Saint Martin |
| Perth | Sydney |
| Liverpool | London |
| Palermo | Lisbon |
| Québec City | Geneva |
| Sapporo | Zermatt |
| Memphis | Nashville |
Expedia said more than 20% of respondents it surveyed had booked a destination dupe. It also reported that global searches for the top five destinations on its list more than doubled year over year, based on its flight-search data from September 1, 2022, through August 31, 2023. Those are Expedia survey and platform findings, not measures of all travelers or present-day demand. Expedia Group’s Unpack ’24 report describes alternatives as sometimes less crowded and unexpected, but that is the company’s general characterization, not a guarantee for every place or date.
What the 2024 evidence says about alternatives
Other industry reports from 2024 provide broader context, but not current price comparisons. Mastercard Economics Institute ranked Albania third among its trending destinations for summer 2024, attributing interest in part to travelers seeking an “authentic Euro-vibe” associated with neighboring Italy and Croatia for less. Its analysis combined aggregated, anonymized transaction data with third-party data. Mastercard Economics Institute’s 2024 travel trends report is a dated industry finding, not evidence that a trip to Albania now costs less than one to Italy or Croatia.
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The European Travel Commission’s Q2 2024 report said Albania and Montenegro were gaining share of European overnight international arrivals compared with 2019. It reported their market shares up 86% and 31%, respectively; those figures describe changes in market share, not price savings. The report characterized both countries as typically cheaper and less busy in peak season than Italy and France, while warning that tourism dispersal may not last and cannot by itself markedly reduce overtourism. The European Travel Commission’s Q2 2024 report provides that historical context.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to decide whether a destination is a useful match
Start with the feature drawing you to the better-known destination, then decide how much of it the alternative actually offers. A broad resemblance—such as an island setting, food scene or mountain landscape—does not establish that the destinations share the same activities, climate, access or overall feel.
- Choose the attribute that matters: architecture, food, nightlife, beaches, mountain scenery or climate.
- Check the mismatch: compare travel time, transport access, lodging options, local transit and activities rather than assuming the pairing is equivalent.
- Compare the full trip: for your departure city and dates, include transport, accommodation, baggage, local transit, meals, activities and fees.
- Verify practical details: check current entry requirements, safety guidance and local conditions with authoritative sources before booking.
The published 2024 reports do not establish current fares, accommodation availability, safety conditions, entry rules or crowd levels. A destination can be a good alternative for your priorities without being cheaper overall.
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