Allure’s “12 Best Beauty Launches of 2024, According to Allure Editors,” published December 26, 2024, is a retrospective list of products its editors favored during the year. It spans sunscreen, skincare, makeup, hair care, body wash and fragrance. The picks are individual editorial impressions—not results from a shared scoring system or a controlled comparison—and the retailer listings and prices below reflect the article’s publication-era details.
How to read the 2024 picks
Allure’s list is most useful as a snapshot of what named editors said they reached for in 2024. Each recommendation reflects a person’s experience with a particular product, such as its texture, finish, scent or styling use. Those descriptions are not clinical findings or proof that a product will perform the same way for every user.
The categories and purposes differ, so the products should not be treated as one ranked set. A brow gel, sunscreen and fragrance serve different needs. Choose among them by intended use, product details and your own preferences rather than assuming one is objectively “best.”
The 12 products and what editors liked
| Product | Category and editor-stated appeal | Retailer and article-era price |
|---|---|---|
| Kosas DreamBeam SPF 40 PA++++ | Sunscreen. Angela Trakoshis praised its lightweight, dewy feel and described it as a mineral formula with ceramides, peptides and niacinamide. | Nordstrom and Revolve; $40 in the December 2024 article. |
| LÉVANS Cult Brow Mega Hold Brow Gel | Brow gel. Nicola Dall’Asen said it held brow hairs up without a cement-like feel. | LÉVANS Beauty and Free People; $28 in the article. |
| Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick | Makeup. Ingrid Fowler highlighted its sheer glow and creamy stick texture. | Nordstrom and Revolve; $46 in the article. |
| Oribe Mirror Rinse Glass Hair Treatment | Hair treatment. Kassidy Silva selected it for glossy-looking hair. | Nordstrom, Amazon and Bluemercury; $64 in the article. |
| Saint Jane Star Flower Niacinamide Serum | Skincare. Lexi Herrick praised its texture and the cooling sensation she experienced on application. | Amazon and Credo Beauty; $95 in the article. |
| Dyson Chitosan Post-Style Serum | Hair styling. Jesa Marie Calaor said she used it to maintain a blowout, smooth straightened hair and manage flyaways. | Dyson; $60 in the article. |
| Sarah Creal Face Flex Concealer & Complexion Enhancer with Caffeine | Makeup. Jenny Bailly described using it under the eyes and as spot foundation. | Sephora; $58 in the article. |
| House of Bō Oro Verde Parfum | Fragrance. Kara McGrath named bergamot, watermelon and cannabis among its primary notes and said it drew compliments. | Neiman Marcus, Bloomingdale’s and House of Bō; $365 in the article. |
| Skin1004 Madagascar Centella Probio-Cica Glow Sun Ampoule | Sunscreen. Sarah Han described it as lightweight and said it gave her a subtle glow. | YesStyle; $14. Olive Young and Stylevana; $20. These were the article’s listed prices. |
| Osea Undaria Algae Body Wash | Body wash. Shanna Shipin liked its citrus fragrance and said it cleansed without stripping her extra-dry skin. | Bluemercury; $32 in the article. |
| Good Weird Balmy Weather (Guava) | Makeup. Lauren Brown described the guava shade as a blush-and-highlighter combination and said it did not irritate her sensitive skin. | Amazon; $22 in the article. |
| Anastasia Beverly Hills Brow Freeze Gel | Brow gel. Sarah Kinonen described brushing brows upward with the wand for a laminated look. | Nordstrom; $13. Amazon; $16. These were the article’s listed prices. |
Editor descriptions in this table report the named editors’ impressions; they are not universal performance guarantees. The historical retailer and price information comes from Allure’s December 26, 2024 article, not a current price check. Confirm the product, size, formulation, availability and price with the retailer before buying.
#1 Best Overall
- Discover the best of LANEIGE in this limited-edition set featuring four must-have minis: Cream Skin Toner & Moisturizer, Water Bank Blue Hyaluronic Cream Moisturizer, Water Sleeping Mask, and Lip Sleeping Mask in Berry for the ultimate Korean skincare routine.
- Highlighted Ingredients: Blue Hyaluronic Acid (Blue HA) (Water Bank Cream Moisturizer): Delivers effective, long-lasting hydration. Ceramide and Peptide Complex (Cream Skin Toner & Moisturizer): Intense, nurturing hydration and visibly firming benefits.
- Skin Type: Normal, Dry, Combination, and Oily
- Skincare Concerns: Dryness, Dullness, and Loss of Firmness and Elast
Which picks were listed on Amazon?
Allure named Amazon as a retailer for Oribe Mirror Rinse Glass Hair Treatment, Saint Jane Star Flower Niacinamide Serum, Good Weird Balmy Weather (Guava) and Anastasia Beverly Hills Brow Freeze Gel. A retailer mention in a 2024 article does not establish that a matching listing is available today or that its price is unchanged. Verify the exact product and seller on the current listing.
Quick Recap
Best Value
- A COMPLETE HYDRATION REGIMEN: This skincare kit has all of your favorite Holy Hydration necessities- a Holy Hydration. Daily Cleanser, Holy Hydration. Makeup Melting Cleansing Balm, Hydrating Booster Drops, Holy Hydration. Face Cream and Eye Cream.
- CLEANS and NOURISHES SKIN: This step-by-step skincare regimen will have your face feeling soft, supple and hydrated no matter where you are – think of it as your face’s happily ever after.
- INFUSED WITH HYALURONIC ACID: e.l.f. SKIN's Hoy Hydration. products are infused with Hyaluronic acid to help hydrate and plump the skin, Ceramides to help build up the skin's moisture barrier, and Peptides for refreshing complexion.
- TRAVEL-FRIENDLY SIZES: All of the products in the Hydrated Ever After Skincare Mini Kit are travel-friendly sizes so you can take it wherever you go.
- We're proud to support Get Blue, part of a global movement through Water.org - helping bring safe water and sanitation to families around the world. To support Get Blue, e.l.f. has made a direct donation to Water.org.
Rank #4
- CHECKS AND BALANCES FROTHY FACE WASH: Gently rinses away impurities, makeup and excess oils—leaving skin comfortably clean.
- CLEAR IMPROVEMENT ACTIVE CHARCOAL MASK: Purifies pores, absorbs excess oils that can lead to blemishes and visibly improves skin texture.
- MEGA-MUSHROOM SOOTHING TREATMENT LOTION: Replenishes skin with hydration, visibly reduces redness, strengthens skin’s barrier and preps skin for the rest of your skincare routine.
- PLANTSCRIPTION MULTI-POWERED YOUTH SERUM: Visibly reduces lines on face, neck and eyes and reveals a firmer, more youthful look.
- ENERGIZING GEL CREAM WITH CAFFEINE & NIACINAMIDE: Delivers 72-hour hydration and boosts skin’s radiance for a healthy glow.
Rank #3
- Medicube's best-selling collagen glow skincare essentials are formulated with triple collagen for plumping and glowing skin. Try our trial skincare routine featuring four different mini-sized products: Collagen Toner, Serum, Cream, and Night Wrapping Mask.
- Collagen Toner: Infuses skin with a triple collagen complex for deep hydration and enhanced elasticity.
- Collagen Serum: Features a blend of collagen, elastin, and hyaluronic acid for deep penetration and improved moisture and glow.
- Collagen Cream: Contains 11 patented ingredients to smooth fine lines, fill wrinkles, and tighten pores while improving skin elasticity.
- Collagen Wrapping Mask: Provides overnight elasticity care with a collagen wrapping film that locks in skin’s firmness and prevents elasticity loss.
Rank #2
- These mini argan oil-infused favorites nourish and hydrate from head to toe. A $32 value!
What this roundup does—and does not—establish
- It does: document twelve products that Allure editors highlighted as favorites from 2024, with personal descriptions and article-era retailer details.
- It does not: provide a shared rating scale, a head-to-head test across products, independent comparative efficacy results or confirmation of current formulas and availability.
- For purchase decisions: use the list to identify products that may suit a category or preference, then check current product information and retailer terms. For sunscreen or skincare, review the product’s current label and ingredients rather than relying only on a past editor’s sensory description.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
