Qualtrics announced Lynn Girotto as its chief marketing officer on May 28, 2024. The role covered the company’s global marketing organization, from brand and communications to demand generation, product marketing, and pricing and packaging. She later moved to Gradial: GeekWire reported in 2026 that she joined the company as CMO after two years at Qualtrics.
What did Girotto’s Qualtrics role cover?
In its May 28, 2024 announcement, Qualtrics said Girotto would lead global marketing across six areas:
- Brand
- Communications
- Demand generation
- Field marketing
- Product marketing
- Pricing and packaging
That remit spanned both how the company presented itself and how it marketed and packaged its offerings. Qualtrics President and COO Brian Stucki said Girotto’s background with consumer and enterprise brands made her a strong addition as the company entered its next phase. Qualtrics’ announcement also quoted Girotto describing the company as being at an inflection point as AI tools broadened how organizations could understand employees, prospects, and customers.
What experience did she bring?
Qualtrics said Girotto had more than 25 years of experience in senior marketing roles. The company identified Vimeo as her most recent CMO position and cited earlier senior marketing roles at Microsoft, Starbucks, Tableau, and Getty Images.
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GeekWire’s May 2024 Tech Moves report also noted experience at Heap and Amperity and said Girotto was relocating from Seattle to Utah for the Qualtrics position.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Is Girotto still Qualtrics’ CMO?
No. The announcement was about her appointment in 2024, not her current position. GeekWire’s 2026 personnel coverage reported that Girotto joined Gradial as CMO after two years at Qualtrics. That is the latest career update identified here; it should not be read as confirmation of her status after that report.
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