SHEIN and Temu announced in April 2025 that they planned to adjust prices for U.S. shoppers starting April 25, citing higher operating expenses tied to trade-rule changes and tariffs. Neither company specified how much prices would change. The announcement documents a planned adjustment at that time—not a uniform increase across products or a forecast of prices today.
What SHEIN and Temu announced
SHEIN’s customer notice said: “Due to recent changes in global trade rules and tariffs, our operating expenses have gone up.” It said the company would make price adjustments beginning April 25, 2025. The Associated Press reported that Temu separately announced planned price adjustments for the same date. SHEIN’s customer notice and the Associated Press report of April 16, 2025 describe the companies’ stated plans.
The announcements did not give a dollar amount or percentage. They also do not establish that every item changed by the same amount, or that the stated cost pressures translated directly into a particular price increase for any product.
Why tariffs and import rules were part of the story
The announcements came during changes to U.S. import duties and the treatment of low-value shipments. “De minimis” refers here to duty-free treatment for qualifying low-value imports. The policy changed in stages, so the dates and scope matter:
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| Date | Policy milestone | What it means for this story |
|---|---|---|
| April 25, 2025 | SHEIN and Temu said planned price adjustments would begin. | This was the companies’ announced start date, not the effective date of a customs rule. |
| May 2, 2025 | A White House action set this effective date for ending de minimis duty-free treatment for low-value imports from China. | This China-specific milestone followed the companies’ announced adjustment date. See the White House action. |
| August 29, 2025 | U.S. Customs and Border Protection described the suspension of duty-free treatment for low-value shipments from all countries as effective on this date, subject to exceptions and other applicable tariff provisions. | This later, broader milestone should not be collapsed into the April announcement or the May China-specific action. See CBP’s e-commerce guidance. |
A 2026 Federal Register document says certain duties imposed under the International Emergency Economic Powers Act (IEEPA) were terminated, while other measures and the suspension of de minimis treatment were maintained. The policy landscape therefore continued to change after the retailers’ 2025 notices. The Federal Register document dated October 8, 2026 is later context, not evidence of what either retailer currently charges.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the announcement tells shoppers—and what it does not
It gives the companies’ stated reason
Both companies attributed their planned adjustments to higher operating expenses connected to changes in trade rules and tariffs. The cited notices do not provide a cost breakdown, so they do not show how much of any particular product’s price was attributable to duties or another expense.
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It does not establish the increase amount
Neither announcement specified a percentage or a per-item increase. A precise general increase cannot be calculated from the announcements, and it would be misleading to apply one figure to all SHEIN or Temu products.
It is not a current-price guide
The notices recorded plans announced in April 2025. They do not verify current listings or prices, and the later policy milestones mean the announcement should not be treated as a present-day price forecast. For a purchase decision, check the product’s current listing and the checkout total; the 2025 notice alone cannot tell you what an item costs now.
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