You can sell cosmetics online in the United States, but selling through a website or marketplace does not remove your responsibility for product safety and labeling. Start by defining the product and its claims, identifying the people responsible for it, and checking which federal requirements apply before you publish a listing. State, local, tax, shipping, and non-U.S. rules depend on your business and where you sell.
1. Define the product, its use, and where you will sell it
Write down what the product is, how customers are meant to use it, its ingredients, and the exact claims you plan to make. Decide which states and countries you intend to serve; the federal overview below is not a complete checklist for every jurisdiction.
Be especially careful with claims that a product treats disease or affects the structure or function of the body. They can affect whether a product is regulated as a cosmetic, a drug, or both. If that possibility applies, get classification advice before finalizing the packaging, advertising, or product page. The FDA’s Cosmetics & U.S. Law page explains the distinction at a high level.
2. Decide who is responsible for the product
Your business model affects what you control and what documentation you need to verify. The roles that matter can include manufacturer, processor, packer, distributor, and the “responsible person” whose name appears on the product label. FDA identifies the responsible person as the manufacturer, packer, or distributor whose name appears there.
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| Model | What to establish before selling |
|---|---|
| Make the product in-house | Who manufactures and processes it; who is the responsible person; where safety substantiation records are kept; and who handles required registration, listing, and adverse-event reporting duties. |
| Use a contract manufacturer | Who controls the formula and claims; which party performs manufacturing or processing; who is named on the label; and who holds the safety records and handles applicable regulatory duties. |
| Resell another company’s product | Whether the supplier can substantiate the product and provide reliable ingredient, label, and compliance information; who is named as the responsible person; and what duties remain with you as the seller or distributor. |
Do not assume that outsourcing production transfers every responsibility to the factory. Put responsibilities and access to relevant records in writing, and verify that the information matches the product you will actually sell.
3. Check MoCRA registration and product-listing duties
The Modernization of Cosmetics Regulation Act of 2022 (MoCRA) established federal facility-registration and product-listing requirements. Manufacturers and processors generally must register facilities with FDA and renew registrations every two years. The responsible person must list marketed cosmetic products and update listings annually. See the FDA’s MoCRA overview and registration and listing guidance for current requirements and submission information, including Cosmetics Direct.
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Some small businesses may qualify for exemptions from facility registration and product listing. Eligibility is fact-specific, and the exemptions do not cover certain product categories, including cosmetics that regularly contact the eye’s mucous membrane, are injected, are intended for internal use, or are intended to alter appearance for more than 24 hours when consumers cannot remove them under customary use. Check the current FDA criteria rather than treating “small business” as a blanket exemption.
Registration or listing is not FDA approval. FDA does not issue a general cosmetic marketing license, and an FDA submission should not be presented to customers as proof that the agency approved a product. The FDA’s small-business and homemade-cosmetics fact sheet states: “If you manufacture or market cosmetics, you have a legal responsibility for the safety and labeling of your products.”
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4. Build and keep support for product safety
The responsible person must ensure and maintain records supporting adequate safety substantiation. FDA does not prescribe one universal testing regimen in the cited guidance, and relevant existing scientific data may be used. The appropriate support depends on the product and the available evidence; do not assume that one test, certification, or facility registration is required for every cosmetic or guarantees that a product is safe.
Keep the records organized and ensure the responsible person can access them. Review ingredients for applicable restrictions and intended-use conditions. Color additives must be approved for their intended use, and some require batch certification. FDA’s U.S. law overview describes the general framework.
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5. Review the label and marketing before writing the listing
Check the finished package—not just the online description—for applicable labeling requirements, ingredient declaration, warnings, and claims. The label also identifies the responsible person. Because the responsible person has adverse-event responsibilities, make sure the required contact information is provided. FDA’s small-business fact sheet and U.S. law page are starting points; confirm requirements for the particular product and its ingredients.
Amazon’s U.S. seller guidance calls for a MoCRA-compliant cosmetic label with a U.S. address, phone number, or electronic contact. That is marketplace guidance, not a substitute for FDA requirements or a rule that can be applied to every sales channel. Review the current Amazon cosmetics, skin, and hair care policy if you plan to sell there.
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6. Confirm the chosen marketplace’s rules
Federal compliance does not guarantee that a marketplace will accept your listing or documentation. Check the platform’s current category eligibility, required documents, listing-content rules, and fulfillment and return terms before investing in a launch. Policies can change, and Amazon’s requirements should not be generalized to other platforms.
Prepare accurate product photographs, descriptions, ingredient information, and warnings, and keep the underlying records available if the marketplace requests documentation. Never use marketplace acceptance as evidence that FDA has approved the product.
7. Set up the business and fulfillment details
Before taking orders, plan inventory, order fulfillment, customer support, returns, tax registration, and shipping. The requirements vary by seller location, business structure, product, and customer destination; check the relevant state and local authorities and the rules in each market you serve. The FDA sources cited here do not establish a universal tax, shipping, or local-business checklist.
If you print packaging labels in-house, a thermal label printer is an optional production tool—not a compliance check. A printer can reproduce label content but cannot determine whether the wording, ingredients, or claims meet legal requirements.
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What to verify before publishing
- Product identity, intended use, ingredients, claims, and markets served are defined.
- Each party’s role is clear, including who is the responsible person and who can access safety records.
- Applicable MoCRA registration and listing duties—or a properly evaluated exemption—are addressed.
- Safety support, ingredient restrictions, and color-additive requirements have been reviewed.
- The label, contact information, ingredient declaration, warnings, and marketing claims are checked.
- The marketplace’s current eligibility, documentation, and listing policies are confirmed.
- Local business, tax, shipping, and destination-market obligations have been checked separately.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.




