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When Sephora Opened Its Second Western Australian Store in Perth’s CBD

Sephora’s second Western Australian store opened on Murray Street Mall in 2022. Its current official Perth CBD listing is at 1 Forrest Place.
From TheFinanceBase Team2 min to read
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Sephora’s second store in Western Australia opened on 20 October 2022 at the Commonwealth Bank Building on Murray Street Mall in Perth’s CBD. That is the historical opening address: Sephora Australia’s current store locator lists its Perth CBD store at G.01, 1 Forrest Place.

When did Sephora open in Perth’s CBD?

The store opened to the public at 9am on Thursday, 20 October 2022, according to PerthNow’s opening-day report. An advance report published on 17 October had announced the Thursday opening.

Where was the store, and what is the current listed address?

At opening, the store was on the ground level of the Commonwealth Bank Building on Murray Street Mall. Sephora Australia’s current store locator lists Perth CBD at G.01, 1 Forrest Place, Perth WA 6000. Its Western Australian listings also include Karrinyup and Carousel. The locator confirms the current address listing, but does not explain when or why it changed; check the official Sephora Australia store locator for visitor details.

What was announced for the opening?

Store size and brands

PerthNow reported the store as 444 square metres on opening day; its advance story described it as more than 444 square metres. These are figures from PerthNow’s 2022 coverage, not an independent measurement or a current store-size listing.

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Launch-day event and giveaway

A Sephora Street Fair was scheduled to begin at 7am, with a live DJ, beauty touch-up stations, samples, carnival games and food carts before the store opened at 9am. PerthNow reported that the first 400 people in line would receive a Natasha Denona Love Eyeshadow Palette valued at A$100. The giveaway and event were one-time launch activities in 2022, not current offers.

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What the opening meant to local guests

Perth Lord Mayor Basil Zempilas called Sephora’s arrival “a huge vote of confidence for the retail centre of our CBD,” as quoted by PerthNow on 20 October 2022. Opening host and Perth influencer Dominic Porra said local shoppers would no longer “get major FOMO” over new beauty launches and could experience them in person. These were comments about the opening, not evidence of a measured economic impact.

Quick Recap

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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