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Scoutmob announced a $1.5 million venture-capital round led by New Atlantic Ventures on April 13, 2011, alongside an expansion into 10 additional U.S. cities. The Atlanta-based company said it would use the funding to expand, improve its technology and triple its staff during 2011, according to The Atlanta Journal-Constitution.
What Scoutmob did
Scoutmob offered location-based deals from local merchants through a smartphone app, email or text message. Consumers could redeem an offer at the participating business without paying upfront for a voucher. RCR Wireless reported that GPS helped confirm a user was at the relevant location; merchants paid when coupons were redeemed. That payment trigger distinguished Scoutmob’s model from prepaid group-buying offers, where customers first bought a voucher.
The Atlanta Journal-Constitution reported that Scoutmob had half a million users at the time of the 2011 announcement. That was a figure reported by the newspaper, not an independently audited user count.
Who funded the round and what it was intended to support
New Atlantic Ventures led the $1.5 million round, as reported by The Atlanta Journal-Constitution on April 13, 2011. Scoutmob said the proceeds would support geographic expansion, technology improvements and a plan to triple its staff that year. The amount refers to the April 2011 financing, not later rounds.
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Which cities Scoutmob entered
Scoutmob had launched in New York, San Francisco and Atlanta in 2010. Its April 2011 expansion added these 10 markets:
- Austin
- Boston
- Chicago
- Dallas
- Denver
- Los Angeles
- Nashville
- Portland
- Seattle
- Washington, D.C.
The expansion broadened the company’s geographic reach beyond its initial three cities at the same time it secured new capital.
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What happened after the 2011 announcement
Foursquare distribution
In November 2011, Foursquare began offering Scoutmob deals through its mobile apps across 13 U.S. cities. This was a later distribution development, separate from the April funding and expansion announcement.
Further financing and First Data
The Next Web reported in 2012 that Scoutmob raised $3.25 million and partnered with First Data. That later amount is separate from the $1.5 million round reported in April 2011; the two figures should not be combined.
Editorial content and Shoppe
By July 2012, Scoutmob had broadened beyond instant local discounts. Street Fight reported that the company had added editorial content and launched Shoppe, a web marketplace where selected independent makers could sell products and tell their stories.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the record establishes—and what it does not
The contemporaneous 2011 coverage documents the round, expansion, stated use of funds and offer mechanics. Later coverage records new distribution, financing and a move into curated commerce. These reports describe Scoutmob’s historical development; they do not establish whether the company, its apps or its websites operate today, or what ultimately happened to the business.
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