inDrive launched grocery delivery in Karachi with Krave Mart in January 2026 and included Pakistan in a wider rollout of in-app advertising. The grocery service adds a daily-essentials use case to the ride-hailing app; the ad business aims to generate revenue from moments riders spend in it. The company has described both as growth strategies, but the available figures do not establish their commercial impact in Pakistan.
Where inDrive groceries launched in Pakistan
On January 12, 2026, inDrive announced inDrive.Groceries by Krave Mart in Karachi. Customers could order groceries and ready-to-eat meals through the inDrive app, with Krave Mart’s dark-store network handling fulfillment.
At launch, inDrive said the catalog contained more than 7,500 items, including fruit and vegetables, dairy, snacks, beverages, and other essentials. It said most orders arrived within 30 minutes and offered free delivery on orders above PKR 499. These are January launch claims and terms, not confirmation of current catalog, delivery times, or fees.
The company said expansion was planned. TechCrunch reported Lahore, Islamabad, and Rawalpindi as intended later-2026 markets, but that was a forward-looking plan, not confirmation of launches. The available updates do not establish the service’s current city coverage.
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How inDrive’s in-app ads work
In January 2026, TechCrunch reported that inDrive was rolling out ads across its top 20 markets, including Pakistan. The initial placements were described as appearing while a passenger waits after booking and while traveling to a destination. The company’s growth chief, Andries Smit, told the publication that mid-2025 tests produced hundreds of millions of impressions and attracted interest from global consumer brands and banks; those are company figures and characterizations reported by TechCrunch, not independently audited results.
In a September 14, 2026 update, inDrive said its ad platform had expanded to 25 countries and had more than 2,000 active advertisers per month. The company also reported direct managed partnerships with major agency groups and campaigns for more than 30 brands across eight countries. Those are global company-reported figures; the update does not give Pakistan-specific advertiser or campaign totals, nor confirm whether Pakistan remained an active market at that date.
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inDrive has described privacy consent controls and said ad revenue is intended to help keep rider fares and driver commissions low. That is the company’s stated product approach and intended effect, not independent evidence that fares or commissions have changed. The company has also framed the next stage as a “retail media ecosystem,” extending advertising across user journeys.
Why the company is combining groceries and advertising
The two launches address different sides of app engagement. Grocery ordering can give customers a reason to open inDrive more often than they might for rides alone; ads can monetize attention inside the app. TechCrunch presented the strategy as a way to diversify revenue beyond ride commissions. Neither rationale, by itself, demonstrates that grocery delivery or advertising has become profitable or changed the economics of rides in Pakistan.
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There is evidence of the wider investment context, but it is attributed company commentary. TechCrunch reported nearly 40% year-over-year growth in Pakistan ride volumes during 2025 and 67% growth in courier deliveries in the first half of 2025, based on inDrive data. Smit also said at least half of the company’s previously announced $100 million multi-year investment commitment had been deployed by January 2026, and that Pakistan had received the largest share to date; he did not disclose the amount directed there.
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- Customers: Karachi is the city specifically identified for the January 2026 grocery launch. Check the inDrive app for present availability and checkout terms rather than relying on launch-time delivery and fee claims.
- Brands and agencies: inDrive has reported a global advertising operation, but the sources do not establish a Pakistan-specific buying route, public self-serve signup, local rates, or an affiliate program. Its retail-media ambition should not be read as an open local advertising offer.
For inDrive, Country Manager Awais Saeed said the grocery partnership was intended to make daily essentials more accessible and affordable while maintaining customer trust through consistency. Krave Mart CEO Kassim Shroff pointed to its dark-store infrastructure as the basis for quick delivery and consistent quality. Those statements explain the partners’ aims; they do not replace current service details or independent performance data.
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Sources: inDrive’s January 12, 2026 launch announcement; TechCrunch’s January 11, 2026 report; TechCrunch interview with Andries Smit; and inDrive’s September 14, 2026 advertising update.
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