Rare Beauty was estimated to be worth around $2.7 billion in an October 2025 report by Fortune. That is a reported estimate—not a valuation the company disclosed or confirmed in the sources reviewed. An earlier TIME report put the brand’s valuation at $2 billion in 2024, but the two figures do not establish a verified increase in value.
How much is Rare Beauty worth?
The latest figure in the cited coverage is approximately $2.7 billion, which Fortune reported as an estimate on October 22, 2025. It should be described as an estimate attributed to Fortune, not as an exact or company-confirmed value. The available sources do not include a Rare Beauty statement or a disclosed transaction confirming that figure.
How does the $2.7 billion estimate compare with earlier reporting?
TIME reported a $2 billion valuation for Rare Beauty in 2024. Its profile also reported $400 million in sales for the 12 months ending in May 2024. Those are dated figures, not current financial disclosures. The valuation reports come from different years, and the available information does not provide comparable underlying financial data or a shared valuation method. They therefore do not verify how much the company’s value changed.
| Figure | What it describes | Source and qualification |
|---|---|---|
| Around $2.7 billion | Estimated Rare Beauty valuation | Fortune, October 22, 2025; reported estimate, not company-confirmed in the available sources. |
| $2 billion | Reported Rare Beauty valuation | TIME, 2024; an earlier reported figure. |
| $400 million | Sales over the 12 months ending in May 2024 | TIME, 2024; period-specific sales, not current annual revenue. |
What the valuation does—and does not—tell you
A private-company valuation estimate is not the same thing as a publicly traded market price or the amount received in a completed sale. The cited reports do not establish a current financial statement, a valuation methodology readers can reproduce, or a confirmed transaction price for Rare Beauty. The $2.7 billion figure is useful as a reported estimate, but it should not be treated as a precise measure of what the business would sell for today.
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- Sephora Favorites Vacay All Day 9-Piece Makeup & Skincare Value Set
- ASSORTED BEAUTY PRODUCTS - Includes a mix of full-size, deluxe-size, and mini-size makeup and skincare items for lips, face, and brows.
- MULTI-STEP ROUTINE - Features lip gloss, blush balm, brow gel, setting spray, hydrating cream, and primer for everyday use.
- WHAT’S INCLUDED - Rare Beauty Lip Gloss (Full Size); Sol de Janeiro Dewy Cream (Deluxe); REFY Lip Gloss (Mini); Glossier Balm Dotcom (Full Size); Anastasia Beverly Hills Brow Gel (Mini)
- ALSO INCLUDED IN SET - Huda Beauty Setting Spray (Mini); Danessa Myricks Hydrating Primer (Deluxe); Haus Labs Blush Balm (Full Size); LANEIGE Moisturizer (Mini)
Rare Beauty’s business and impact context
Rare Beauty sells physical cosmetics, including the Soft Pinch Liquid Blush listed on its official bestsellers page. Fortune reported that 1% of Rare Beauty sales goes to the Rare Impact Fund, which focuses on youth mental health services and education. That gives context about the brand’s stated impact activity; it does not independently validate a company valuation.
In a PR Newswire announcement, Rare Beauty said it would begin launching in Ulta Beauty stores and online on February 1, 2026. The announcement establishes the planned launch, not the current stock status of any particular product or location.
Rank #2
- 2-Piece Lash & Brow Set: Includes a volumizing mascara and clear lifting gel for a complete, eye-enhancing routine. Buildable Volume Mascara: Lightweight, water-resistant formula lifts and lengthens without clumping or flaking. Flexible Brow Gel: Universal clear formula shapes, smooths, and sets brows with a strong yet comfortable hold. Long-Lasting Performance: Both products resist humidity, sweat, and natural oils for wear that lasts all day. Effortless Definition: Perfect for creating fuller-looking lashes and naturally sculpted brows with minimal effort.
What has been reported about ownership and a possible sale?
Axios reported in September 2024 that Rare Beauty had paused a sale process and described Selena Gomez as its largest shareholder, while noting that ownership-capitalization details were unclear. That is historical reporting: it does not establish the company’s current ownership percentages or whether a sale process is active now.
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- These makeup brushes are suitable for applying, blending, and shading products such as foundation, powder, eyeshadow, concealer, blush, and highlighter
- Cruelty-free Make up Brushes: Soft synthetic bristles, high-quality aluminum ferrules, and wooden handles, easy to hold and control while applying makeup
- A Cute Pink Makeup Brush Set: Pretty and dense, evenly dispense products on your skin and create a perfect look, a must-have in your makeup bag
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Rank #4
- BODY & HAIR ESSENTIALS: This mini body care gift set is infused with the joyful Awaken Confidence scent, blending notes of juicy peach, orange blossom, and white sandalwood for a fresh, uplifting experience.
- SKIN-SOFTENING: The Find Comfort Bouncy Body Cream delivers long-lasting hydration for up to 24 hours, leaving skin feeling softer, smoother, plumper, and visibly more even.
- YOUTHFUL LOOKING SKIN: Enriched with niacinamide and hyaluronic acid, this lightweight pudding-like body cream helps refresh dull skin while enhancing overall radiance and comfort.
- FAST ABSORBING: The nonsticky, fast-absorbing fragrance mist softens skin while the biotin-boosted formula helps strengthen hair and protect against breakage without weighing strands down.
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Rank #3
- Rare Beauty Limited Edition Selena's Essential Eye Duo
- INCLUDES: 0.04 oz / 1.3 g Eyeshadow Stick in shade Perspective (deep golden olive) and a 0.27 fl oz / 8 mL Mascara in shade Black.
- What Else You Need to Know: The All of the Above Weightless Eyeshadow Stick in Perspective will line, shade, and smoke out eyes all in one. The Perfect Strokes Universal Volumizing Mascara finishes the look for lush, long, lifted lashes, no matter your lash type.
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