The 2025 roundup from Rolling Stone, syndicated by Yahoo Lifestyle, names 13 men’s skincare brands for different priorities, from personalized routines and beard care to masks and scented soap. Its picks are use-case recommendations—not the result of a standardized head-to-head test—so the best fit depends on your skin concern, preferred routine, and what you’re willing to spend. The article was published February 25, 2025; check current products, prices, availability, and subscription terms before buying.
How to use this list
The roundup’s labels are starting points, not proof that one brand is best for every person with a particular concern. Its named experts are celebrity groomer Christine Nelli and esthetician and men’s groomer Lashelle Ullie. Their comments reflect professional perspectives; the article does not report a common testing protocol or clinical comparison across all 13 brands.
To narrow the options, decide whether you need a basic face routine, beard or shaving products, a targeted product such as a mask, or a personalized service. Then consider your skin type and any preferences about ingredients, scent, retailer, and recurring shipments. The roundup’s descriptions below reflect its February 2025 coverage, not a current audit of formulas or terms.
The 13 brands and what the roundup recommends them for
1. Hims — best overall
The article points to Hims for an online skincare consultation and products such as moisturizer and anti-aging cream, including prescription-strength options. It describes consultations as free; verify current eligibility, service details, and costs before relying on that description.
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#1 Best Overall
2. Curology — best dermatologist-approved
Curology is presented as a personalized skincare service using a survey and uploaded selfies, with access to dermatology providers and shipments described as occurring every two months. Check current provider access, eligibility, and shipment terms; those details can change.
3. Primally Pure — best for wellness
The roundup describes Primally Pure’s “farm-to-face” positioning and cites products including Clarifying Cream cleanser, Clarifying Bar soap, Everything Balm, and a men’s grooming bundle with beard oil. It also notes animal-derived ingredients such as beef tallow and emu oil. “Farm-to-face” is brand positioning, not an independent certification established by the article.
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4. The Beard Club — best for beards
The Beard Club’s range, as described in the article, includes beard oils, balms, face wash, moisturizers, brushes, and precision razors. The roundup identifies NBA player James Harden as a brand champion. Compare products according to whether you need beard conditioning, cleansing, or shaving tools rather than assuming every item is necessary.
5. Brickell — best organic
The article describes Brickell’s men’s skincare as organized by routine and skin type, alongside grooming and shaving products. “Organic” is the roundup’s category label; the article does not establish a certification covering the full range. It also includes an Amazon buying reference, but check the exact current product and seller listing before purchasing.
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Lumin is described as offering individual products and sets for maintenance, anti-aging, correcting, and repairing, including cleansers, serums, under-eye products, and moisturizers. The article mentions a free trial tied to subscription sets. Confirm current trial conditions, renewal price, and cancellation terms directly with the seller.
7. Kiehl’s — best moisturizers
The roundup highlights Kiehl’s broad men’s range, including moisturizers, cleansers, aftershave balm, beard care, scrubs, deodorant, and masks. The breadth makes it possible to build a routine from separate products, but the article does not identify a single moisturizer as a universal choice.
Rank #4
8. Dr. Squatch — best scented
Dr. Squatch is featured for soaps, lotions, deodorants, and colognes, with multiple scent options and products with different levels of grit. If scent or exfoliation is your priority, check the description of the particular product; the brand-level label does not mean every product has the same fragrance or texture.
9. Scotch Porter — best anti-inflammatory
The article covers Scotch Porter’s face, hair, beard, and body products and discusses ingredients such as turmeric root, licorice root, and white willow bark. Its category label and ingredient discussion should not be read as evidence that a product treats inflammation or a skin condition.
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10. Jaxon Lane — best face masks
Jaxon Lane’s Bro Mask is the roundup’s featured hydrogel mask. The article lists hyaluronic acid, ceramides, niacinamide, and squalane among its ingredients. Ingredient presence alone does not establish a particular result; check the current product label if an ingredient matters to you.
11. Bevel — best for men of color
Bevel is described as covering personal care needs and concerns including discoloration, ingrown hairs, razor bumps, and uneven skin tone. The label identifies the concerns the article associates with the range; it does not establish that every product is suitable for every skin type or effective for each concern.
12. Geologie — best for sensitive skin
The roundup describes Geologie as offering a diagnostic tool and personalized skincare, with ingredients such as retinol, peptides, and hyaluronic acid. If your skin is sensitive, review the current formula and directions for the individual product rather than relying on the brand-level category alone.
13. The Shop — best budget-friendly
The article says The Shop products cost less than $10 each and are sold exclusively at Walmart, and describes face wash, lotion, shaving products, and beard creams. Those are time-sensitive claims from February 2025, not guaranteed current prices or availability; check Walmart’s current listings.
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- Start with the actual need. Choose among basic cleansing and moisturizing, shaving or beard care, a targeted product, and a personalized service. A broad product range is not a reason to buy a full set.
- Check the commitment. For services or sets tied to subscriptions, confirm the renewal schedule, recurring price, shipment frequency, and cancellation rules before enrolling.
- Compare the exact product, not just the brand label. A company may sell products for different skin types and purposes. Read the current product details and directions, especially when you have sensitivity or a specific concern.
- Separate positioning from evidence. Labels such as “natural,” “organic,” “wellness,” or “anti-inflammatory” may describe the roundup’s category or a brand’s positioning. They do not, by themselves, demonstrate certification or clinical effectiveness.
- Verify the purchase channel. Prices, formulas, stock, retailer listings, and trial offers can change. Confirm the current listing and terms before checkout.
What the expert quotes add
Nelli said, “The normalization of men’s grooming is a welcome change,” and described a market that once offered her fewer products marketed to men. Ullie observed that everyday consumers are asking what suits their skin. Their comments help explain the roundup’s broad mix of products and routines; they are not a substitute for individualized medical advice.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
