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The 10 largest reported kit manufacturer deals
The figures below are annual deal values attributed to Football Benchmark in ge.globo’s report of 4 September 2026. They are estimates as reported, not audited disclosures. The ranking covers clubs in England, Spain, Italy, Germany and France.
| Rank | Club | Kit manufacturer | Reported annual value |
|---|---|---|---|
| 1 | FC Barcelona | Nike | €127 million per season |
| 2 | Real Madrid | Adidas | €120 million per season |
| 3 | Manchester City | Puma | €115 million per season |
| 4 | Manchester United | Adidas | €104 million per season |
| 5 | Arsenal | Adidas | €86.4 million per season |
| 6 | Paris Saint-Germain | Nike | €80 million per season |
| 7 | Liverpool | Adidas | €74.9 million per season |
| 8 | Chelsea | Nike | €69.1 million per season |
| 9 | Bayern Munich | Adidas | €60 million per season |
| 10 | Juventus | Adidas | €51 million per season |
Barcelona’s reported €127 million annual base value excludes performance bonuses. The Nike arrangement was established in 2024, runs through 2038, and is reported to include a 10–15% reassessment during the agreement. The figure should not be treated as including those bonuses or as the contract’s total value. ge.globo’s 4 September 2026 report attributes the ranking and contract details to Football Benchmark.
What counts as a kit manufacturer deal?
A kit supplier agreement pays a manufacturer for supplying or licensing a club’s playing and training apparel, and may include commercial arrangements around merchandise. It is a different right from the front-of-shirt sponsorship sold to a separate brand. A club’s guaranteed supplier fee is also not the same as all revenue earned from shirts and other merchandise.
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That distinction matters because reported rankings can mix unlike figures. A fixed annual fee, performance bonuses, merchandise revenue shares and one-time signing payments are not interchangeable. The list above presents reported annual deal values; it does not add separately identified variable components or convert one-off payments into recurring fees.
How dominant are Adidas, Nike and Puma?
All ten deals in this reported Big Five top tier involve Adidas, Nike or Puma. Adidas has five clubs in the ranking, Nike has four and Puma has one. The 2026 Social Football Summit overview says each of the ten largest active deals exceeds €50 million annually when variable components are excluded. It also puts Barcelona, Real Madrid, Manchester City and Manchester United above €100 million. These are reported contract-value estimates, not proof that every contract’s complete terms are public. The Social Football Summit overview says the top ten contracts run at least through 2030; ge.globo separately reports that half of the ten largest arrangements run to 2035 or later.
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Why these values are not the same as merchandise growth
Kit supplier fees sit within a broader commercial picture. Footy Headlines’ summary of UEFA’s 2024/25 report says 21 of UEFA’s top 25 clubs increased combined kit-manufacturer and merchandising revenue in 2025 versus 2024, and that the group’s combined figure was 82% higher than in 2019. Those are combined revenue measures, not increases in supplier fees alone. The coverage identifies Barcelona’s exceptional one-time payment as an outlier in the growth pattern. Footy Headlines’ 26 February 2026 summary relays the UEFA figures.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why rankings change
Supplier agreements are renewed and renegotiated at different times, and the reported values may use different methods or treatment of bonuses and other payments. A December 2025 ranking reported materially different values and ordering from the September 2026 Football Benchmark-based list, so figures from different publication dates should not be combined as if they described one snapshot. Lente Desportiva’s 25 December 2025 list is an earlier comparison, not the basis for the 2026/27 ranking.
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