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FC Barcelona leads UEFA’s latest reported European ranking for kit and merchandising revenue, at €277 million in UEFA’s 2025 report. Real Madrid is second at €231 million. The list covers ten rank positions but eleven clubs, because Paris Saint-Germain and Manchester City are tied at the cutoff.
UEFA’s top clubs for kit and merchandising revenue
The figures below are attributed to UEFA’s European Club Finance and Investment Landscape 2025 report and were reported by EFE on 27 February 2026. The ranking is for European clubs, not a worldwide list.
“Kit and merchandising revenue” is not necessarily the money collected from selling shirts to fans. UEFA’s related 2024 methodology says its comparable measure combined kit-manufacturer sponsorship revenue with total merchandising revenue. That offers useful context, though the detailed 2025 definition is not independently established here.
| Rank | Club | Reported revenue |
|---|---|---|
| 1 | FC Barcelona | €277m — UEFA 2025 report |
| 2 | Real Madrid | €231m — UEFA 2025 report |
| 3 | Bayern Munich | €189m — UEFA 2025 report |
| 4 | Manchester United | €172m — UEFA 2025 report |
| 5 | Arsenal | €151m — UEFA 2025 report |
| 6 | Liverpool | €148m — UEFA 2025 report |
| 7 | Tottenham Hotspur | €102m — UEFA 2025 report |
| 8 | Galatasaray | €99m — UEFA 2025 report |
| 9 | Chelsea | €95m — UEFA 2025 report |
| 10 (tie) | Paris Saint-Germain | €88m — UEFA 2025 report |
| 10 (tie) | Manchester City | €88m — UEFA 2025 report |
Sources: UEFA’s 26 February 2026 report announcement and EFE’s 27 February 2026 account of the ranking.
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What stands out in the ranking
Barcelona has a €46m lead over Real Madrid
Barcelona’s €277m is €46m above Real Madrid’s €231m. Barcelona’s own statement says its position was supported by its Nike partnership and by returning to full control of global retail and e-commerce. That is the club’s explanation of its result, not an independent assessment of what caused the revenue.
The cutoff includes a tie
PSG and Manchester City each recorded €88m in UEFA’s 2025 report. Since they share tenth place, a list of the top ten rank positions necessarily includes eleven clubs.
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This is not a shirt-units leaderboard
The reported amounts should not be read as counts of jerseys sold or as shirt-sale receipts alone. Sponsorship and other merchandising can affect a combined kit-and-merchandising measure. Club financial reports may also use different category definitions: for example, Manchester United’s 2025 filing groups retail, merchandising, apparel and product licensing revenue, while Borussia Dortmund reports merchandising income separately. Those differently defined figures are not directly interchangeable with this UEFA ranking.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to interpret the figures
- Geographic scope: UEFA’s landscape report concerns European club football; it does not establish a global ranking.
- Attribution: EFE reports these club-by-club values as figures from UEFA’s 2025 report. The accessible current UEFA material does not expose all club-level source notes, so the amounts should not be described as independently verified shirt-sales totals.
- Not the same as overall revenue: Deloitte’s 2026 Money League reports total revenue and a broad commercial category, not this same kit-and-merchandising ranking.
For context, UEFA’s 2026 announcement describes the report’s European club-finance remit and quotes president Aleksander Čeferin: “The decade ahead will bring new pressures, but also real opportunities.”
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