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Why Peak 10 Expanded Its Atlanta Data-Center Footprint in 2012

Peak 10’s 2012 Atlanta expansion added data-center space and a cloud cluster as the company cited business demand for outsourced infrastructure, continuity and lower power use.
From TheFinanceBase Team2 min to read
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Peak 10 said demand from Atlanta-area businesses prompted it to expand its data-center space and cloud infrastructure in 2012. The company opened a 2,500-square-foot addition at an existing Atlanta site, bringing that facility to 30,000 square feet, and described plans for another Atlanta data center. The rationale came from company executives at the time; it was not an independently measured market statistic.

What Peak 10 added in Atlanta in 2012

Data Center Knowledge reported on August 23, 2012, that Peak 10 had opened a 2,500-square-foot addition to its existing Atlanta facility. With the addition, that site had 30,000 square feet of data-center space. The expansion paired physical space with a new cloud cluster, while the company also planned a third Atlanta data center.

The cluster used Cisco Unified Computing System (UCS) for compute and networking, alongside EMC VNX storage arrays. Those components describe the equipment in this historical deployment; they are not a present-day product recommendation.

Why Peak 10 said it expanded

Matt Searfoss, then Peak 10’s vice president and general manager for the Atlanta market, attributed the move to demand from local businesses. He said: “The demand from the greater Atlanta business community has been the driver for our expansion.”

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Searfoss identified three needs behind that demand: outsourcing network infrastructure, maintaining business continuity with redundant systems, and reducing power consumption. He described them as factors leading more customers to use Peak 10’s cloud capabilities. The contemporaneous reports do not quantify customer demand for each need or establish an independent market measure.

  • Outsourcing: Businesses could rely on a provider for network infrastructure rather than operate all of it themselves.
  • Continuity: Redundant systems were presented as a way to support business operations if a component or site encountered a problem.
  • Power use: Reduced consumption was another benefit Searfoss said customers were seeking.

How the expansion connected space to cloud services

The 2012 project was more than added floor area: the new cloud cluster brought compute, networking, and storage equipment into the facility. In Data Center Dynamics’ October 2012 account, the expansion was described as phased: the first phase included the hardware cluster and additional space, while a future facility was planned as a second phase. The company did not provide further details about that later phase in the report.

That makes “big data opportunity” a broad period business framing, not evidence that the project was a modern AI data center or a quantified big-data market forecast. The reported facts concern a provider adding data-center space and cloud infrastructure in response to the needs its executive described.

What happened next in greater Atlanta

In August 2014, Peak 10 announced that its Alpharetta facility had opened. The company described it as the first completed phase of three planned 15,000-square-foot expansions and said its total greater Atlanta footprint then exceeded 100,000 square feet. Peak 10 also said the Alpharetta site could serve up to 800 additional businesses. These figures and capacity claims come from the company’s announcement, not independent measurement.

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Peak 10’s 2014 release also described disaster-recovery space, redundant power, and compliance-related features at the facility, and named Lancope as its first fully operational tenant. Those are company-reported details about that site at that time.

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How to interpret the later Flexential reference

In a 2018 announcement, Flexential described itself as “formerly Peak 10 + ViaWest” and announced construction of another 70,000-square-foot Atlanta facility. This provides historical context for the brand’s corporate continuity and its Atlanta expansion plans; it does not establish present-day ownership, operating status, capacity, or service availability.

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