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Before the Cows, Chick-fil-A’s mascot was Doodles, a chicken. The company identifies Doodles as its first mascot; its official timeline says the “Eat Mor Chikin” Cow campaign began in 1995, but does not give an exact date when Doodles was retired or replaced.
Who was Chick-fil-A’s first mascot?
Chick-fil-A’s first mascot was Doodles, a chicken. The company says so in its educational material, which describes Doodles as the chain’s first mascot.
When did the Cows arrive?
The Cows began as an advertising campaign, rather than as a mascot whose debut date necessarily marks Doodles’ retirement. Chick-fil-A’s official history says the phrase “Eat Mor Chikin” first appeared on an Atlanta, Georgia, billboard in 1995, painted by cows.
How the campaign developed
- 1995: The “Eat Mor Chikin” phrase appeared on the Atlanta billboard.
- 1996: The Cows appeared in their first radio commercial, according to Chick-fil-A’s timeline.
- 1997: The Cows appeared on television, and the first Cow costume debuted, according to the same timeline.
Was Doodles replaced in 1995?
The available official sources establish that Doodles came first and that the Cow campaign started in 1995. They do not specify when Doodles was retired or replaced, so 1995 is the campaign’s start date—not a confirmed handover date.
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