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A three-inch Flamin’ Hot Cheeto described by auction house Goldin as resembling Pokémon’s Charizard sold in March 2025 for a reported $87,840, including buyer’s premium. That was the final sale price—not the winning bid, which was reported as $72,000. The buyer’s identity and reason for bidding that much have not been established.
What was Cheetozard?
Cheetozard was a single Flamin’ Hot Cheeto, not a Pokémon card or an officially manufactured Pokémon product. Goldin described the three-inch snack as being “in the shape of the Pokémon Charizard.” According to Goldin’s lot description, quoted by Nerdist and Deseret News, it was affixed to a customized Pokémon card and placed in a clear card-storage box. Nerdist reported that Goldin said the snack was found in that shape and had not been modified.
The lot description said 1st & Goal Collectibles discovered and preserved it sometime between 2018 and 2022; reporting does not identify a more exact discovery date. The Cheeto attracted attention on social media in late 2024 before appearing in Goldin’s February 2025 Pop Culture Elite Auction.
How much did the Charizard Cheeto sell for?
The reported final sale price was $87,840 including buyer’s premium. Indian Express reported that the winning bid was $72,000, after 60 bids, and that bidding started at $250. The bid and final price are different figures: the final reported total includes the buyer’s premium. Indian Express reported those auction details; the completed sale price was also reported by Nerdist.
#1 Best Overall
| Auction detail | Reported figure |
|---|---|
| Starting bid | $250, according to Indian Express |
| Winning bid | $72,000, according to Indian Express |
| Number of bids | 60, according to Indian Express and Deseret News/AP |
| Final sale price | $87,840 including buyer’s premium, as reported by Nerdist and Indian Express |
Who bought it, and why?
Coverage reported the buyer as unknown. No definitive explanation for the winning bidder’s decision has been established, so the sale cannot tell us what motivated that person or whether they viewed the Cheeto as an investment.
One local collectibles-shop owner offered a reaction, not a market-wide explanation. Megan Giatroudakis, owner of Collector’s Hub in Cheyenne, told Cowboy State Daily she was “stunned” by the price, adding: “It looks kind of cool, but I thought, ‘This is insane,’” and, “I mean, it’s a Cheeto. But, I guess people will buy anything nowadays.” She also said Pokémon merchandise was hard for her store to keep in stock; that is her experience as one retailer, not a measured statistic about the wider market. Cowboy State Daily reported her comments.
Rank #2
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Does the sale set a value for other unusual collectibles?
No. It documents one completed auction, not a dependable price range for snacks, Pokémon items, or food that resembles characters. There is not enough evidence here to infer a repeatable valuation method or comparable authentication standard. The physical snack, its card-mounted presentation, and the auction’s reported sale total are distinct parts of the story; the display does not make the Cheeto an official Pokémon product.
A frequently mentioned comparison is a Harambe-shaped Cheeto listing on eBay in 2017. Cowboy State Daily reported that bids on the listing approached $100,000 before eBay removed the auction. Those were bids on a removed listing, not a verified completed sale, so they should not be treated as a $100,000 transaction.
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Rank #4
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