The Tool Desk
Outbyte Driver Updater FREEFix the driver behind crashes, sound loss and screen glitchesFind Drivers →Outbyte PC Repair FREERepair Windows errors before they cause bigger problemsFix Now →Bazaar is a Pakistani commerce startup that paired a business-to-business (B2B) marketplace for shopkeepers with Easy Khata, a digital ledger for recording transactions and collecting credit. In August 2021, Bazaar announced a $30 million Series A led by Defy Partners and Wavemaker Partners. TechCrunch described it as Pakistan’s largest Series A round at the time.
What Bazaar offered retailers
Bazaar’s model joined two tools aimed at small retailers: a marketplace to procure goods and a ledger app to manage day-to-day business records. The marketplace addressed purchasing; Easy Khata addressed bookkeeping and credit collection. The company’s ambition was to build beyond either tool into a broader retail platform.
Bazaar’s B2B marketplace
The marketplace let retailers order products for their shops. At the time of the funding announcement, it was available in Karachi and Lahore. Bazaar said its planned expansion would take the marketplace to more cities and broaden its product offering. The available reporting does not establish its current city coverage or inventory range.
Easy Khata’s ledger
Easy Khata was a digital ledger for merchants to record transactions and manage credit collection. Unlike the marketplace, which was then limited to Karachi and Lahore, Easy Khata was reported as live across Pakistan in August 2021. The two products could support one another: a merchant might use the ledger without access to the marketplace, while the ledger could introduce Bazaar to merchants in additional categories and locations. Co-founder Hamza Jawaid described Easy Khata as a customer-acquisition tool because merchants in any city or category could download it.
Recommended Free Tools
#1 Best Overall
- Income And Expense Log Book: This Income and Expense Record Book（8.5" x 10.5"） is a necessary item for any small business owner or entrepreneur. It is an essential part of any business - helping you understand your overall earnings to determine if you are profitable.
- Daily Tracking and Weekly Overview: let our log tell you if you are profitable today! There are two pages per week to help you you track your income and expenses. At the end of each day or week, you can note whether you made a profit or a loss for the day.
- Clear P&L Statement For Your Business: This income and expense book makes it easy to see your expenses and how they fluctuate from time to time. This makes it easy for you to decide where you can cut back on expenses and assess your total annual net profit.
- Main Features: Expense Review + Income Review + Weekly Pages + Summary of The Year + Twin-Wire Binding + Waterproof Cover + Rounded corner design + Thicker paper
- Effective Organization: This budget book has a twin-wire binding and you can easily lay it flat at 180°. This effective design can help you work better and bring you great convenience in the process of using.
Who invested in Bazaar’s $30 million Series A?
Defy Partners and Wavemaker Partners led the $30 million financing announced on August 23–24, 2021. Defy said it was its first investment in Pakistan. Wavemaker managing partner Paul Santos cited Bazaar’s customer-focused product development and execution; Defy partner Kamil Saeid praised the company’s pace and product robustness. The announcement identified these firms as the round’s lead investors.
Why TechCrunch called it Pakistan’s largest Series A
TechCrunch characterized the $30 million raise as Pakistan’s largest Series A at the time of the 2021 announcement. That is a time-bound description, not a claim about the country’s largest Series A today. Bazaar had been founded in 2020, and the round followed roughly a year of operations.
Rank #2
- Neatly Track & Organize Your Finances: The accounting ledger book is here for you to stay on top of your spendings & income! Clearly & neatly structured, it offers ample space for all crucial information about checks, savings, bills & other expenses or income
- Perfect For Small Business Owners: Keep it simple, yet super effective - the undated income and expense log book is an absolute must-have among small business supplies! Register your financial data and use your debit & credit records to compile a trial balance
- Premium Style With A Sturdy Cover: With the 120-page finance tracker, you can manage your finances conveniently in one place. A solid cover, thick paper and a reliable ring binding ensure maximum durability
- Beautiful Modern Minimalistic Design: A visual highlight just like you can expect from ZICOTO! The sage green cover of the ledger book, look stunning with a modern golden floral on the front - makes bookkeeping simply beautiful!
- Super Handy - Always At Hand: Thanks to its practical size, the 8.6x6.1” ledger book fits into any bag easily and is therefore always by your side. Whether used as a checkbook register or to track other financial flow, with the log book you’ve got it all sorted!
The company’s stated market case centered on the difficulty of serving a fragmented retail sector. In 2021, Bazaar’s founders estimated Pakistan’s retail market at $170 billion and the number of micro, small, and medium-sized businesses at about five million. These are founders’ estimates reported by TechCrunch, not independently audited market statistics.
What Bazaar reported about its reach
At the time of the Series A announcement, Bazaar reported more than 750,000 merchants and a 90% retention rate. CB Insights also reported that the company reached more than 400 towns in Pakistan. These figures describe reported historical traction around August 2021; they should not be read as current user totals, retention, or geographic availability.
Free tools Windows power users keep installed
One-click scans. No signup required.
What the funding was meant to support
Bazaar said it planned to use the capital to expand into more cities, broaden its product stack, and scale financial services. Its longer-term goal was to become a retail “super app” or operating system: a platform that could combine procurement, records, and financial services for merchants. That was an ambition attached to the 2021 funding announcement, not evidence that all those services were already available.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to assess Bazaar as a business platform
For a retailer considering a B2B marketplace and ledger, Bazaar’s two-product design illustrates why convenience alone is not enough to judge usefulness. The practical questions are whether the service fits a shop’s location and buying needs, and whether its recordkeeping and financial features work for the merchant’s actual transactions.
Quick Recap
Best Value
- PERFECT LEDGER BOOK FOR SMALL BUSINESSES: This accounting ledger book for small businesses will help you organize finances, sort and summarize transactions, create balance summaries and set you up for financial success.
- SWITCH TO EFFICIENT & STRESS-FREE ACCOUNTING: This accounting book is undated and lasts a whole year and has 113 pages, including 53 weekly views, an annual summary, empty note pages, and, at the back, a spacious pocket for receipts.
- TAKE CONTROL OF YOUR FINANCES & SUCCEED: With this detailed record of all transactions and totals, you will be able to easily analyze your finances and quickly prepare accurate financial statements.
- COMPACT A5 FORMAT & DURABLE DESIGN: This bookkeeping record book comes in A5 format (5.8 by 8.3 inches) and has an eco-leather hardcover, 120gsm no-bleed paper, elastic, pen loop, bookmark, pocket for notes, and a user guide.
- 60-DAY MONEY-BACK GUARANTEE: We will exchange or refund your receipt book for small business if you aren’t satisfied with your expense tracker notebook for any reason. Reach out to us via message to refund your small business supplies.
Rank #4
- Easy To Track Your Finances: HAUTOCO accounting ledger book keeps you on top of your expenses and income! Help you keep your money organized, spend well, and set and achieve financial goals
- Premium Material: The A5 accounting ledger book has a total of 120 pages and 2040 lines of entries. It is made of 100gsm thick paper to reduce ink leakage; it is equipped with a waterproof and sturdy PP cover to protect the inner pages
- Practical Design: Compact 8.3 x 6.2'' expense tracker notebook is easy to carry and features information pages, 2025 calendar, yearly financial goals page, and PVC pocket for storing important tickets and loose items
- Manage Your Finances Effectively: Undated accounting books with number, date, description, account, payment or deposit amount, and total balance. You will be able to easily analyze your financial activities and quickly prepare accurate financial statements
- Ideal For Small Business or Personal Use: An accounting log journal can track your business or personal financial status. With a clear record of transactions, you can find unnecessary expenses or fraudulent charges
- Inventory: Does the marketplace carry the categories and quantities a shop needs, and can orders be fulfilled reliably?
- Ledger and credit collection: Can the bookkeeping tools capture the records a merchant needs and make it easier to track outstanding credit?
- Coverage: Is the marketplace available in the retailer’s city? Historical nationwide availability for Easy Khata did not mean the marketplace was nationwide.
- Active use: Merchant counts and retention claims are useful context, but they are historical company-reported measures and do not establish present-day activity.
- Financial services: Which services are actually offered, and on what terms? Bazaar’s stated plan to scale financial services does not establish current availability or eligibility.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
