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Virtustream and VMware After Dell’s 2016 EMC Reorganization: How Their Hybrid-Cloud Roles Differed

Dell’s 2016 EMC reorganization put Virtustream and VMware in one portfolio without merging them. Virtustream focused on managed mission-critical applications; VMware focused on virtualization software and cloud-provider integration.
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Virtustream and VMware were not merged after Dell completed its EMC acquisition on September 7, 2016. Dell placed both businesses in the new Dell Technologies portfolio, but Michael Dell said there would be “no merger of Virtustream and VMware, including any of its public cloud assets.” Their relationship was better understood as distinct businesses that could work together: Virtustream delivered managed cloud services for mission-critical applications, while VMware supplied virtualization software and an ecosystem for cloud providers.

What changed when Dell completed the EMC acquisition?

Dell Technologies announced the closing of its EMC acquisition on September 7, 2016. The announcement identified Virtustream and VMware among the businesses in the broader portfolio and described hybrid cloud as one area addressed by the combined company. Dell characterized the new organization as a “$74 billion” market leader; that figure was Dell’s own description of scale, not an independently audited market-size measurement.

The next day, Data Center Knowledge reported that Michael Dell had ruled out combining Virtustream with VMware or with VMware’s public-cloud assets. That statement matters because the phrase “to vie” can suggest a direct merger or a simple head-to-head product contest. The contemporary reporting instead described a portfolio containing separate businesses with some strategic and technical overlap.

How do the Virtustream and VMware pieces fit into the overall puzzle?

Virtustream: a managed service for demanding applications

EMC’s May 26, 2015 acquisition announcement said Virtustream would become EMC’s managed cloud services business. Its focus was migrating, running and managing mission-critical enterprise applications, with SAP given as an example. Virtustream’s xStream platform was presented as a cloud-management foundation for those services and was described as tightly integrated with VMware vSphere.

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In the 2016 account, Virtustream therefore appeared primarily as a service provider: customers could have a specialized provider operate important enterprise workloads rather than assemble and run every cloud component themselves.

VMware: software and a cloud-provider ecosystem

VMware’s role was software-led. The 2016 report described VMware technologies as supporting customer and service-provider cloud environments. It referred to the vCloud Air Network and VMware’s Cross-Cloud Architecture, an approach intended to connect VMware-based workloads with multiple clouds and help providers build services on VMware technology.

VMware CEO Pat Gelsinger described the aim as embracing as many clouds as possible and providing integrations to different clouds while helping organizations build their own clouds in the VMware technology stack. Those descriptions belong to the 2016 period; they should not be read as a statement of current VMware products, ownership or availability.

Were Virtustream and VMware competitors or partners?

They occupied different positions in the enterprise-cloud value chain, so calling them identical competitors would be misleading. Virtustream sold managed operation of application workloads. VMware supplied a virtualization and cloud-integration platform used by customers and service providers.

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There was nevertheless real overlap. Virtustream planned to integrate VMware NSX into its Enterprise Cloud platform, and its xStream platform already had a close VMware vSphere connection. A shared Dell Technologies portfolio could also put both brands in conversations about hybrid-cloud strategy, creating potential competition for budget or positioning even when the products were not the same.

Comparison Virtustream (2016 description) VMware (2016 description)
Service model Managed cloud services operated for customers Software and technology enabling customer and provider clouds
Primary workload emphasis Mission-critical enterprise applications, including SAP VMware-based virtualized workloads across multiple environments
Integration example Planned VMware NSX integration in Enterprise Cloud; xStream tied to vSphere Cross-Cloud Architecture, vCloud Air Network and provider partnerships
Typical buyer relationship A customer seeking a specialist to run important applications An organization or provider building, operating or connecting cloud infrastructure
Organizational status after the EMC deal Separate business in Dell Technologies’ portfolio Separate business in Dell Technologies’ portfolio

Timeline: from EMC’s Virtustream deal to Dell Technologies

  1. May 26, 2015: EMC announced its acquisition of Virtustream and said Virtustream would form EMC’s managed cloud services business for mission-critical applications.
  2. March 2016: Dell-EMC transaction materials described a family of complementary and strategically aligned businesses. They listed business leaders including VMware CEO Pat Gelsinger and Virtustream CEO Rodney Rogers in an executive group. This was planning context before the transaction closed, not proof that the businesses would later operate as one unit.
  3. September 7, 2016: Dell Technologies announced that its acquisition of EMC had closed and listed both Virtustream and VMware in the portfolio.
  4. September 8, 2016: Data Center Knowledge reported Michael Dell’s statement that Virtustream and VMware, including VMware’s public-cloud assets, would not be merged.

What did “hybrid cloud” mean for each company in 2016?

Virtustream’s service-led model

Virtustream addressed hybrid cloud through operation of specific enterprise applications. Its value proposition was the managed execution of workloads whose downtime, data handling and performance requirements made them especially important to the customer. The SAP example illustrates the application-first orientation.

VMware’s platform-and-ecosystem model

VMware addressed hybrid cloud by making its virtualization technology usable across environments and by working with cloud providers. The Cross-Cloud Architecture and provider relationships described in the 2016 reporting pointed toward portability and connectivity rather than a single managed service for one application category.

The practical intersection

An enterprise could use VMware technology as part of a Virtustream-managed environment, while VMware’s broader ecosystem could connect workloads to other providers. That intersection explains why the businesses appeared strategically related without requiring a merger or a combined cloud service.

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What the 2016 reporting did—and did not—establish

  • It established that Dell owned a portfolio containing both Virtustream and VMware after the EMC transaction closed.
  • It established that Dell did not plan to merge Virtustream with VMware or VMware’s public-cloud assets, according to Michael Dell’s reported statement.
  • It established distinct contemporary roles: managed services for Virtustream and virtualization software plus cloud-provider enablement for VMware.
  • It gave a concrete integration example through Virtustream’s planned use of VMware NSX.
  • It did not provide a reliable comparative market-share, revenue, customer-count or performance statistic showing which hybrid-cloud strategy was stronger.
  • It does not establish present-day ownership, product names, service availability or geographic coverage. Those are separate current-status questions requiring newer sources.

Bottom line for readers revisiting the Dell-EMC reorganization

The immediate post-close picture was a shared portfolio, not a single Virtustream-VMware cloud business. Virtustream was the managed-services specialist for mission-critical applications; VMware was the virtualization and multi-cloud ecosystem provider. Their technologies could connect, and their strategic positions could overlap, but the September 2016 evidence supports complementarity and potential portfolio tension—not a merger or a proven winner in hybrid cloud.

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