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The 65-inch LG C3 OLED hit $1,197—but is it still a good buy in 2026?

The LG C3’s $1,197 price was a real January 2025 low, but it is not a verified current deal. Here is how today’s price compares with newer C5 and C6 OLED TVs.
From TheFinanceBase Team4 min to read
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The “cheaper than ever” deal is historical, not current. Engadget reported the 65-inch LG C3 OLED (model OLED65C3PUA) at $1,197 at Amazon on January 21, 2025, matching the lowest price it had seen during the 2023 holiday season. The latest available retailer checks show a very different market: Best Buy listed it at $1,726.11, while Walmart marketplace listings varied by seller and availability. Treat $1,197 as a target price, not a guaranteed August 2026 offer.

Deal status at a glance

Item Verified detail
TV LG C3 OLED evo, 65-inch, model OLED65C3PUA
Historical deal $1,197 at Amazon, reported January 21, 2025
Original LG listed price $2,499.99; this is not a current street price
Latest Best Buy price signal $1,726.11; verify price and stock at checkout
Current status The $1,197 promotion is not verified as broadly available

Engadget described $1,197 as the lowest price it had seen, matching a 2023 holiday low. Earlier coverage recorded about $1,496.99 at Amazon and $1,599.99 at Best Buy in 2024, so $1,197 is the strongest documented low here—not a proven all-time low across every retailer, coupon, warehouse-club offer, or marketplace listing.

Sources: Engadget, LG, Best Buy.

What made the C3 deal attractive?

The C3 is a 2023 OLED evo television with self-lit pixels, so each pixel can switch off for near-black movie scenes. LG lists 4K resolution, a 120Hz refresh rate, Dolby Vision and HDR10, four HDMI 2.1 inputs, variable refresh rate, NVIDIA G-SYNC compatibility, AMD FreeSync Premium, Dolby Atmos support, webOS 23, a Magic Remote, Gaming Optimizer and Game Dashboard features, and the α9 AI Processor Gen6. C-series evo models also include LG’s Brightness Booster feature.

That combination is especially useful for PS5 and Xbox Series X owners: all four HDMI inputs support the connections most buyers need for current consoles, while 120Hz and VRR can improve motion and reduce tearing. OLED’s contrast also benefits films and prestige television in a dim or controlled room.

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#1 Best Overall
LG 65-Inch OLED C3 HDR 4K Smart OLED TV Bundle - 120 HZ Refresh Rate + UAX 4K HDMI 2.0 Cable + CPS 24 Months Protection and Streaming Kit with Alexa
  • Stunning Visuals: The OLED evo panel delivers perfect blacks, infinite contrast, and vibrant colors, enhanced by the α9 AI Processor Gen6 for superior picture quality.
  • Immersive Audio: Experience rich, multidimensional sound with Dolby Atmos and AI Sound Pro, creating a virtual 9.1.2 channel audio environment.
  • Optimized for Gaming: With a 120Hz refresh rate, <0.1ms response time, NVIDIA G-Sync, AMD FreeSync Premium, and VRR support, enjoy smooth, tear-free gaming
  • Smart TV Capabilities: Access your favorite streaming services through webOS 23, and control your TV with built-in Amazon Alexa, Google Assistant, and Apple HomeKit.
  • Exclusive Bonus Bundle – Includes UAX 4K HDMI 2.0 Cable, CPS 24-Month Protection Plan for extended coverage, and a Streaming Bundle with Brain.fm (focus music), Daily Burn (fitness), and Galaxy TV (entertainment).

LG’s official specifications are on the OLED65C3PUA product page. A Walmart listing claims a response time below 1 millisecond, but retailer specification data can contain model-entry errors, so that figure should not be treated as an independently verified LG measurement.

Why a C3 can still make sense in 2026

  • Deep clearance discount: At or below $1,200 for a new, warrantied set, it remains a strong performance-per-dollar purchase.
  • Proven feature set: Dolby Vision, four HDMI 2.1 ports and mature gaming controls cover the needs of most console players.
  • Movie-first performance: OLED black levels remain a major advantage over conventional LCD televisions.
  • Less concern about launch bugs: A mature model has had time for firmware updates and broad owner feedback.

Where the C3 falls behind

Older generation

The C3 is a 2023 model. Newer C-series televisions can bring updated processing, software and brightness behavior, and LG’s product page explicitly points shoppers toward a newer model.

Rank #2
LG (Refurbished C3 Series 65-Inch Class OLED evo 4K Processor Smart Flat Screen TV for Gaming with Magic Remote AI-Powered OLED65C3PUA, 2023 with Alexa Built-in (Renewed)
  • CERTIFIED REFURBISHED: This manufacturer-refurbished unit shows limited (if any) wear and has been fully tested to deliver the same reliable, like-new performance. It arrives with all essential components and is backed by a 90-day warranty for your peace of mind.

Bright-room limitations

OLED is not automatically the best choice for a room with intense daylight or for buyers who prioritize sustained, full-screen brightness. A high-brightness LCD or Mini-LED model may be easier to see in those conditions.

Static-image risk

Long-term display of static elements—such as channel logos, news tickers, desktop interfaces or game HUDs—can contribute to image retention or burn-in on OLED panels. Usage patterns matter; do not assume every household faces the same risk.

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Rank #3
LG 65-Inch Class OLED evo C4 Series Smart TV 4K Processor Flat Screen with Magic Remote AI-Powered with Alexa Built-in (OLED65C4PUA, 2024)
  • SELF-LIT PIXELS: LG's signature OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume and with 100% Color Fidelity.
  • BRIGHTNESS BOOSTER: Our Brightness Boosting technology magnifies each individual pixel for luminous quality that shines with every detail.
  • DOLBY VISION, FILMMAKER AND DOLBY ATMOS: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.
  • A9 AI PROCESSOR GEN7: The C4's exclusive processor is the brains behind a truly unforgettable TV experience. You'll get smooth, vivid picture no matter what you watch with AI Super Upscaling which automatically enhances picture quality whether you're watching sports, movies, or a late-night favorite. Multi View with 2 screens lets you split your screen into 2 unique views so you can watch even more than before, everything looks and sounds incredible on a LG OLED TV.
  • REFRESH RATE OF 144 HZ : Enjoy crisp, smooth visuals with a 0.1ms response time and up to 144Hz refresh rate. LG OLED TVs feature NVIDIA G-Sync, AMD FreeSync Premium, and VRR for enhanced gaming quality. With four HDMI 2.1 inputs, connect all your devices effortlessly. The LG Game Dashboard and Game Optimizer provide complete control whether you game on consoles or in the cloud.

Built-in audio

Earlier review coverage identified sound as a weaker part of the package, so a soundbar may be worthwhile for films and large rooms. See Windows Central’s coverage for that assessment.

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C3 versus newer LG C-series models

Model Generation Best reason to buy Main concern
LG C3 2023 Large OLED at a deep discount Older processing and dwindling stock
LG C5 2025 Newer features without full current-generation pricing Only attractive if its live price is close to clearance pricing
LG C6 2026 Current C-series generation Higher normal price

LG announced a $2,699.99 starting price for the 65-inch C6, while Tom’s Guide reported a temporary Amazon price of $1,799. The same publication cited approximately $1,396 for a 65-inch C5 in comparison coverage, but that was not a verified August 16, 2026 quote. Check live listings before treating either figure as available.

Rank #4
Sale
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV, 2026 Model
  • BRIGHTNESS BOOSTER: Brighter visuals and vivid detail with Brightness Booster powered by the a11 AI Processor Gen 3
  • PERFECT BLACK AND PERFECT COLOR: Over 8.3 million self-lit smart pixels with Perfect Black and Perfect Color technology¹.
  • A11 AI PROCESSOR: Find and choose what to watch fast, without lag, and enjoy optimized picture with AI Director Processing powered by the LG a9 AI Processor Gen8, delivering 5.6x greater AI processing, 50% faster performance, and 70% improved graphics
  • DOLBY VISION, DOLBY ATMOS AND FILMMAKER MODE: Loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos² for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE with Ambient Light Technology, allowing you to see films just as the director intended.
  • ULTIMATE GAMEPLAY: Delivers smooth, responsive gaming with a 0.1ms response time, up to 165Hz⁵ refresh rate, NVIDIA G-Sync, AMD FreeSync Premium and VRR.

Sources: LG’s 2026 announcement, C6 price report, and C5/C6 comparison.

Buying checklist for clearance stock

  1. Confirm the exact model is OLED65C3PUA and the selected size is 65 inches.
  2. Check whether the unit is new, open-box, refurbished or renewed.
  3. Identify the actual seller and fulfillment party, especially on marketplace pages.
  4. Confirm manufacturer warranty coverage and whether the seller is authorized.
  5. Read the return period, restocking rules and return-shipping terms.
  6. Check delivery condition and whether room-of-choice delivery or installation costs extra.
  7. Remove any automatically added soundbar, protection plan or installation fee unless wanted.
  8. Inspect the panel promptly for shipping damage, dead pixels, unevenness and signs of prior use.

A Walmart listing showed $1,196.99 from a marketplace seller, while another listing was out of stock at $1,536.94. Those pages are signals, not proof of an equivalent new Amazon deal. Verify seller, condition, warranty, shipping and stock at checkout: Walmart listing and another Walmart listing.

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What price makes the C3 worth buying?

  • $1,200 or less, new: Excellent value if warranty and returns are normal.
  • $1,300–$1,500: Compare directly with live C5 clearance offers before ordering.
  • About $1,700: Usually difficult to justify over newer models unless the C3 is the only suitable, warrantied stock.
  • Above $1,700: Generally poor value when a current C6 price is near $1,799.

These are editorial decision thresholds, not market-wide guarantees. Prices, inventory and seller conditions can change without notice.

Bottom line

The 65-inch LG C3 really did reach $1,197 in the January 21, 2025 Amazon promotion, and that remains the benchmark to beat. In 2026, do not buy it merely because an old headline says “cheaper than ever.” Buy only after confirming a new OLED65C3PUA, a reputable seller, standard warranty and a price that clearly undercuts comparable C5 or C6 stock.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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