Coors Light’s 2025 Big Game commercial turned the “Case of the Mondays” into a sloth-sized joke: after the game, fans move slowly through everyday tasks, and a pack of Mondays Light provides the campaign’s refreshment payoff. The U.S. spot was created by Mischief @No Fixed Address. Coors Light announced it on February 3, 2025, ahead of its scheduled 30-second airing during the first half of the February 9 game.
What happens in the Coors Light sloth commercial?
The ad imagines the Monday after the Big Game as a day when football fans are as sluggish as sloths. Coors Light’s announcement describes slow grocery-bagging, crawling through an inbox and a slow-speed chase. The scenes turn the familiar “Case of the Mondays” into surreal comedy, before a pack of Mondays Light appears as the refreshment payoff.
The U.S. spot was created by Mischief @No Fixed Address. Coors Light announced a 30-second version scheduled for the first half of the February 9, 2025 game in its February 3, 2025 campaign release.
What is Mondays Light?
Mondays Light was limited-time Coors Light packaging, not a separate beer brand described in the campaign announcement. Coors Light said the packaging was for U.S. 12-packs and tied it to a staged campaign “mistake”: ads changed “refreshment” to “refershment.” The brand then carried the Monday theme into the sloth commercial and the Mondays Light packs. That account of the typo as a deliberate campaign setup comes from Coors Light’s announcement, rather than independent confirmation of how it originated.
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The U.S. packaging and campaign narrative were announced in a January 15, 2025 release. The Canadian campaign had a different package size: Coors Light’s Canadian announcement described 24-packs.
How did the U.S. and Canadian campaigns differ?
The U.S. and Canadian announcements describe related sloth-themed Big Game campaigns, but the market details are not interchangeable.
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| Market | Packaging described | Broadcast details announced | Other campaign details |
|---|---|---|---|
| United States | Limited-time Mondays Light packaging for Coors Light 12-packs | A 30-second spot scheduled for the first half of the February 9, 2025 Big Game | The U.S. release described a separate sweepstakes and merchandise announcements. |
| Canada | Mondays Light packaging for 24-packs | English and French versions scheduled for CTV, TSN and RDS on February 9, 2025 | The Canadian announcement described a separate promotion. |
The Canadian details come from Molson Coors’ February 3, 2025 announcement. It quoted Leslie Malcolm, Vice President Marketing, Canada, saying the goal was to give Canadian fans the same Big Game ad experience. The release confirms English- and French-language executions; it does not establish that all Canadian viewers saw the same version or placement.
What merchandise was announced?
Coors Light’s U.S. campaign announcements named cozy sweat sets, hats, T-shirts and a Chill Face Roller, as well as a sloth-themed bucket hat, blanket, beverage wrap, neck pillow and T-shirts. These were campaign announcements, not confirmation of present-day stock. Current availability of the items or the limited-time packaging is not established by those releases.
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Who created the ad, and what song is in it?
Mischief @No Fixed Address is credited with the U.S. commercial. The available campaign announcements establish the concept and agency, but do not confirm the song used in the spot. “Monday, Monday” by The Mamas & the Papas has been associated with the ad elsewhere, but without a verifiable source here it should not be treated as a confirmed track credit.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What did the campaign’s survey find?
A Talker Research online survey commissioned by Coors Light found that 60% of surveyed American and Canadian Big Game viewers aged 21 and older said they were likely to have a “Case of the Mondays” after the game. The survey included 3,000 respondents in the U.S. and Canada and was conducted December 16–31, 2024; it is a commissioned survey result, not a general-population estimate. Coors Light reported the figure in its January 15, 2025 packaging announcement.
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