Most multi-location businesses should use redirectable (often called dynamic) QR codes for printed materials when they may need to change the linked destination later. A static QR code directly contains its payload, so changing the destination generally means replacing the printed code. A redirectable setup keeps the printed pattern in place while allowing the destination to change, but it depends on a redirect address and the infrastructure controlling it remaining available. Use static codes when the destination is stable and the cost of a future reprint is acceptable.
How static and dynamic QR codes differ
Static QR codes encode the destination
A static QR code directly encodes its payload, such as a web address. If the address or intended destination changes after printing, the code itself generally must be changed and reprinted. A static code can still point to a web page that the business updates; what it cannot do is change the encoded address without changing the code.
Redirectable codes separate the printed code from the destination
A redirectable setup uses a stable address in the printed code and sends visitors onward to a destination that can be changed. GS1 explains that redirection can keep a QR code static while linked information changes in its official answer, “What is the importance of redirection in QR codes?” (modified February 6, 2025). The printed code can remain in place, but its redirect address and controlling infrastructure must continue to work.
Which option fits a multi-location business?
The choice is operational: weigh the likelihood and cost of changing a destination against the additional dependency of managing redirects. Redirectability is often useful for printed campaigns, menus, storefront materials, and local offers that may change. Static codes suit stable destinations when the business does not need post-print changes.
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#1 Best Overall
| Decision | Static QR code | Redirectable setup |
|---|---|---|
| Change a destination after printing | The encoded address stays fixed; changing it generally requires a new code and reprint. | The destination can change while the printed code stays in place, provided the redirect continues to work. |
| Ongoing dependency | If it encodes the final address, it does not need a redirect service to resolve that address. | Depends on the redirect address and the infrastructure controlling it. |
| Location-specific destinations | A distinct final address can be encoded for each branch; changing one later generally requires changing that code. | A distinct redirect can be assigned to each code, allowing its destination to change later. Confirm that the chosen platform supports the needed organization. |
| Scan reporting | A URL can include campaign parameters, but the QR image itself does not provide redirect-level reporting. | A redirect service may provide scan reporting; capabilities depend on the service and must be verified with the provider. |
| Typical fit | A stable, long-lived destination where reprinting is manageable. | Content likely to change, long-lived printed materials, or situations where reprinting is costly. |
This recommendation is an operational inference from how redirection works, not a claim that every multi-location business needs dynamic codes or that they outperform static codes in scans, sales, or revenue. GS1’s material explains redirection and implementation; it does not make a specific recommendation for multi-location businesses or validate commercial platform features.
Plan the codes around branches and ownership
Before generating codes, decide whether branches need distinct destinations or can share one. A unique code per location can make it possible to send customers to that branch’s page or offer, but do not assume a QR generator automatically supports location reporting or provides the records your team needs.
Rank #2
- Ideal for Gifting
- Ideal for a bookworm
- Compact for travelling
- Maintain an inventory connecting each code to its branch, physical placement, owner, intended destination, and review date.
- For redirectable codes, identify who controls the redirect domain and account, who can edit destinations, and how access can be recovered.
- Verify destination editing, code organization, reporting, data export, domain control, access recovery, and service-continuity terms with the provider. “Dynamic” is a commercial label, not a guarantee of a particular feature set.
- Test each code before printing and after installation, then check redirects periodically. A destination that has changed or a redirect that no longer works can undermine the printed material.
Keep QR codes separate from retail product-barcode decisions
A customer scanning a QR code with a phone is not the same as confirming that a retailer’s point-of-sale system can read a particular product barcode configuration. GS1 says a resolver is not required for GS1 Digital Link, although it recommends directing the URI to one or more information sources; a resolver is one possible means. Its retail guidance describes QR Code with GS1 Digital Link as readable by default mobile camera apps and separately identifies POS software requirements and transition considerations. Confirm current support with the relevant retailer system before relying on a 2D barcode for product checkout.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Review security and privacy at the destination
A QR code is not a guarantee that its URL or linked site is trustworthy. GS1’s official security answer, “What security measures are in place to ensure that the information stored in QR codes is protected from potential misuse or fraud?” (modified January 8, 2025), states: “There is no such thing as a secure or insecure QR Code.” Apply ordinary online safety and privacy practices to the URL and destination.
Quick Recap
Best Value
- It can be a gift option
- Comes with secure packaging
- Helpful in various ways
Rank #4
- Use a recognizable domain controlled by the business, and check the destination before making a code public.
- Protect redirect-management accounts and limit destination-editing access to appropriate staff.
- Review any scan-data collection against the business’s privacy policy and the provider’s data practices.
- Do not assume that a redirect platform is inherently more secure than a static URL; assess the actual domain, account protections, and linked website.
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