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Re:

iPhone 16 Preorders Sparked More Trade-In Interest Than iPhone 15—but the Signal Has Limits

SellCell saw sharply stronger early trade-in activity around the iPhone 16 launch, but the data measures upgrade intent in one network—not Apple preorder sales.
From TheFinanceBase Team5 min to read
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SellCell reported that trade-in activity in the first two days after Apple unveiled the iPhone 16 was 28.8% higher by volume and 38% higher by total value than during the comparable iPhone 15 period. The comparison involved 40 buyers in SellCell’s network and measured early trade-in activity—not Apple preorder totals or confirmed sales.

That makes the result a meaningful signal of upgrade intent, especially before iPhone 16 preorders began on September 13, 2024, but not proof that Apple sold more iPhone 16 units than iPhone 15 units.

What SellCell actually measured

SellCell compared the first two days after the September 9, 2024 iPhone 16 launch event with the equivalent period around the iPhone 15 launch. Its network included 40 independent online buyers. According to the comparison summarized by BGR, trade-in volume rose 28.8% and total trade-in value rose 38%.

SellCell said the iPhone 16 period was its strongest launch-period trade-in activity since the iPhone 13. The transactions came through SellCell’s comparison and buyback ecosystem, so they do not represent every trade-in made through Apple, wireless carriers, retailers, private marketplaces or local buyers.

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Which phones people traded most

Existing device Share of reported trade-in volume
iPhone 15 Pro Max 27.2%
iPhone 14 Pro Max 15%
iPhone 15 Pro 9.7%

Figures reported in SellCell’s comparison and summarized by BGR.

The model mix complicates a simple Apple Intelligence explanation. The iPhone 15 Pro and iPhone 15 Pro Max already supported Apple Intelligence, yet they were among the most-traded devices. Their owners may have wanted newer cameras, the Camera Control button, an A18-series chip, promotional financing, or the latest model rather than AI access alone.

Why Apple Intelligence could have increased upgrades

Apple Intelligence created a sharper distinction between the regular iPhone 15 generation and the iPhone 16 lineup. The iPhone 15 and iPhone 15 Plus were not included in Apple’s compatible iPhone lineup, while the iPhone 15 Pro and Pro Max were compatible because of their chip and memory configuration.

Owners of iPhone 15 and 15 Plus

For regular iPhone 15 owners, moving to an iPhone 16 was a direct route to Apple’s new AI features without buying an older Pro model. That compatibility gap may have made an otherwise annual upgrade more compelling.

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Owners of iPhone 15 Pro and Pro Max

AI was a weaker reason to upgrade because these models already qualified. Camera changes, Camera Control, performance, battery condition, storage needs, carrier credits and the desire to resell before values fell further were possible alternatives.

Owners of iPhone 14 and older models

These customers had a more conventional upgrade case involving newer processors, cameras, battery age, USB-C on the iPhone 15 generation and longer access to current software features. The available figures do not isolate which motivation drove any individual trade-in.

Other reasons the iPhone 16 may have drawn more trade-ins

  • Camera Control and new camera features offered visible hardware changes.
  • The A18-series chip provided a new performance platform.
  • The redesigned base models may have appeared more attractive than the prior year’s incremental update.
  • Carrier upgrade promotions could have reduced the effective purchase price.
  • Some owners may have sold before older-device resale values declined further.
  • Demand may have accumulated after a comparatively modest iPhone 15 cycle.

These are plausible contributors, not measured shares of the 28.8% increase.

The iPhone 15 comparison provides important context

SellCell reportedly found that trade-in volume during the iPhone 15 launch period was 16% lower than during the iPhone 14 launch period. The iPhone 16’s 28.8% increase therefore followed a weaker year-over-year baseline.

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That does not show that the iPhone 15 failed. Trade-ins are affected by device durability, replacement timing, economic conditions, carrier offers, the condition of the installed iPhone base and changes in buyers’ acquisition strategies. They cannot be converted directly into Apple unit sales.

What the figures do—and do not—prove

  • They do show: materially more activity among customers using SellCell’s participating buyers during a two-day launch window.
  • They do not show: Apple’s preorder count, carrier activations, global shipments, sell-through, revenue or market share.
  • They do not establish: that Apple Intelligence caused the increase or that the iPhone 16 was more popular among all iPhone owners.
  • They do not cover: customers who upgraded without trading in a phone or who used channels outside SellCell’s network.

The safest conclusion is that early trade-ins were a stronger upgrade-intent signal than they were for the iPhone 15, not that preorder success had already been demonstrated.

Launch pricing and the cost of upgrading

SellCell’s September 2024 report listed U.S. launch prices from $799 for iPhone 16 to $1,599 for a 1TB iPhone 16 Pro Max. These were launch prices, not current or universal prices; storage, taxes, region, financing and promotions change the amount a buyer pays. See the dated report at SellCell.

Choosing where to trade in

Apple Trade In

Apple is the simplest route for someone buying directly from Apple and wanting purchase credit or an Apple Gift Card. It may pay less than an independent buyer, and a quote can change after inspection. Apple’s trade-in page says online devices generally must arrive within 14 days of receiving the replacement. Its terms require Find My to be removed and allow a revised value when the inspected condition differs from the description.

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Carrier promotions

AT&T, Verizon and T-Mobile may advertise large trade-in values as monthly bill credits. Compare the required plan, installment term, activation charges, taxes, upfront payment and the credits you would lose by paying off the phone or leaving early. A promotional credit is not equivalent to immediate cash.

Independent comparison and buyback services

SellCell can compare multiple buyers and may show cash offers for devices that are difficult to trade through Apple. Its comparison page displayed dated March 10, 2026 examples, but those are historical snapshots rather than guaranteed August 2026 quotes. Gazelle offers a conventional online buyback process, while ecoATM emphasizes local kiosk speed and often shows lower payouts in comparison tables.

Private resale

Private sale can produce more for an unlocked, high-capacity phone in excellent condition, but the seller assumes listing, payment, shipping, fraud and dispute risks. It is not the best option for someone who needs a guaranteed price or immediate replacement.

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Condition, locks and financing can change the result

SellCell said its network accepts some poor or faulty devices. Its September 2024 comparison gave an example in which a faulty iPhone 15 Pro Max 1TB received a $650 network valuation while Apple’s quoted value was $0. That is a vendor-specific example, not a universal rule for damaged phones.

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Before accepting an offer:

  1. Photograph every side of the phone and record battery health.
  2. Confirm the device is paid off and not blacklisted. SellCell warns that financed, blacklisted or activation-locked phones may require a separate process; see its iPhone 16 trade-in page.
  3. Sign out of your Apple Account, disable Find My and erase all content and settings until the setup screen appears.
  4. Record the quoted condition, package contents and shipping receipt.
  5. Compare the net payout after shipping, fees, repairs and the risk of a revised inspection value.

Repairing a damaged phone is not automatically profitable. Compare the repair cost with both the pre-repair and post-repair offers, including the time and risk involved.

Should an iPhone owner upgrade?

An iPhone 15 Pro or Pro Max owner should not upgrade solely for Apple Intelligence, because those phones already supported it. Check battery health, camera requirements, storage, display size, performance and the actual value of any carrier subsidy. For regular iPhone 15 or 15 Plus owners who want Apple Intelligence, the compatibility difference was a more substantial reason to consider the iPhone 16.

The Bottom Line

Bottom line: SellCell’s first-two-day comparison showed iPhone 16 trade-in volume up 28.8% and value up 38% versus the iPhone 15 period. It is credible evidence of stronger early upgrade intent within one 40-buyer network, but it is not evidence of higher Apple preorders or total sales.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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