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Start by defining the value you need
Before choosing a method, write down what is being valued and why. A valuation for comparing an investment may answer a different question from a fair-value measurement prepared under an accounting framework.
- Valuation date: Specify the date the estimate applies to. Financial results, market comparables and transaction terms can change over time.
- Purpose and framework: State whether you are estimating value for your own investment decision, preparing a financial report, or addressing another purpose. Confirm the relevant jurisdiction and any applicable accounting, tax, securities or legal requirements.
- Value measure: Distinguish enterprise value—the value attributed to the operating business—from equity value and from the value of the particular shares or other security you might buy.
- Interest being valued: Identify the class of shares or ownership interest, the percentage or units involved, and the rights attached to it.
IFRS 13 defines fair value as “the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (an exit price).” That market-participant measure is not necessarily the same as the value to an individual investor, whose expected return or strategic benefits may depend on personal assumptions. IFRS 13 applies when another standard requires or permits fair-value measurement, subject to its scope and exceptions; it is not a universal instruction for every investment decision.
Use the valuation approaches that fit the evidence
Income, market and asset-based approaches offer different ways to examine value. When the available information permits, use more than one, explain the weight given to each, and reconcile their results rather than taking a mechanical average.
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| Approach | What it estimates | Useful evidence and key judgment |
|---|---|---|
| Income | The present value of forecast cash flows or earnings available to investors. | Forecast support, reinvestment needs, a justified discount rate and an explicit terminal-value method. The result can be especially sensitive to terminal value and assumptions about risk. |
| Market | Value implied by multiples from comparable public companies or relevant transactions. | A defensible peer or transaction set, a metric suited to the business, comparable measurement dates and reasoned adjustments for differences in growth, risk and cash generation. |
| Asset-based | The estimated value of underlying assets less liabilities. | Evidence about the assets and obligations. This can be more informative for an asset-heavy, holding or distressed business than for a going concern whose value chiefly reflects future earnings or growth. |
The CFA Institute’s 2026 curriculum reading describes these as recognized valuation approaches. The evidence does not support a universal rule for when the asset-based approach should dominate; explain why it matters—or why it does not—in the company’s particular case.
Verify the financial baseline before modeling
A sophisticated model cannot repair unreliable inputs. Request historical financial statements, interim results, forecast support, debt schedules and capitalization information. Establish whether financial statements are audited, reviewed or management-prepared, and investigate inconsistencies before relying on them.
Separate recurring performance from adjustments
Reconcile reported results to the operating performance you use in the valuation. Identify owner-specific expenses, related-party arrangements, one-time items and transaction-related costs. For each proposed adjustment, ask for supporting evidence and whether the cost would recur under a new owner. Normalization is not a license to remove inconvenient expenses: an adjustment without a credible reason can overstate sustainable earnings or cash flow.
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Keep actual results distinct from forecasts
Label historical results, interim figures and projections clearly. For material forecast assumptions, ask what supports them—such as the company’s operating records or other evidence supplied in diligence—and distinguish documented support from management expectation. A forecast is an estimate, not an observed result.
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Build and challenge the income estimate
In a discounted cash flow analysis, forecast the cash flows or earnings available to investors and discount them to present value using a rate that reflects the company’s risk and financing profile. The calculation is only as useful as its assumptions, so show how the estimate was built rather than presenting a model output on its own.
- Forecast horizon and drivers: State the period modeled and the revenue, margin and other operating assumptions that drive the results.
- Reinvestment: Account for the investment needed to support the forecast rather than treating projected growth as cost-free.
- Discount rate: Explain the rate’s build-up and how it reflects financing and risk. For a private company, consider whether size, limited access to public markets or company-specific risks are relevant; do not insert an unexplained adjustment.
- Terminal value: Identify the method and assumptions used to estimate value beyond the forecast period. Because terminal value can be a major share of the result, make its assumptions visible and test their effect.
Show a range of outcomes when key assumptions change. At minimum, examine how different growth, margins, discount rates, terminal assumptions, financing needs or exit timing affect the result. Identify which assumptions move value most, then direct diligence toward evidence that could confirm or challenge them.
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Choose market evidence carefully
A multiple is not meaningful just because it comes from a company in the same broad industry. Select peers or transactions based on similarity in business, risk, growth and cash-generation potential, then explain any important differences and adjustments.
- Name the operating or financial measure to which the multiple is applied, and explain why it fits the company’s economics.
- Record the peer or transaction set and the dates of the data. Market conditions and company results can change, so old evidence may not describe value at the current valuation date.
- Assess whether differences in growth, margins, risk or cash generation call for an adjustment; state the reasoning rather than treating the comparable as interchangeable.
- For a recent financing or transaction, examine its date, terms and security rights. A price paid for one class of security does not automatically establish the value of another.
The appropriate metric can depend on how a business generates earnings. In an IFRS educational example, price-to-book is selected for a bank because equity capital is central to how that type of business generates earnings. Do not assume one multiple works across different business models.
Translate enterprise value into the value of your security
An estimate for the operating business does not directly tell you what a particular share is worth. Reconcile enterprise value to equity value by accounting for debt and other claims senior to common equity, using a consistent valuation convention. Then examine the rights and restrictions attached to the security you would hold.
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- Capital structure: Review the capitalization information and debt schedule, and identify claims that rank ahead of the equity being considered.
- Security terms: Check for preferences, conversion features, voting rights, transfer restrictions or other terms that could affect the security’s economics or control.
- Ownership and marketability: Consider whether the interest conveys control and whether it can readily be transferred. CFA Institute guidance treats control premiums and lack-of-control or marketability discounts as situation-dependent adjustments—not canned percentages to apply without evidence tied to the interest and transaction.
If there are competing offers, compare their economic terms and rights as well as their headline valuations. A headline price alone may not describe what the investor receives.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Reconcile the methods into a defensible range
Lay the approaches side by side and explain why the evidence from each deserves its particular weight. An income estimate may depend heavily on uncertain forecasts; market evidence may be weak if the peers or transactions are poor matches; and asset value may be less informative when expected earnings or growth drive the business’s value. Do not average these outputs automatically.
Present a range with the assumptions that support it. For each approach, make it possible to see the valuation date, data quality, relevant metric, forecast or comparable evidence, material adjustments and sensitivity to downside assumptions. Thin disclosure and the absence of observable market pricing make false precision especially suspect.
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Use diligence to test the assumptions that matter most
Turn the sensitivity analysis into a focused diligence plan. For each assumption with a large effect on the range, identify what information could verify it, who can supply that information and how a weaker-than-expected result would affect the investment case or price. Prioritize gaps that could change the decision rather than collecting detail without a clear purpose.
- For uncertain historical performance, seek reconciled statements and support for material adjustments.
- For forecast growth or margins, ask for the assumptions and underlying support, and compare projections with results available to date.
- For financing risk, inspect debt and capitalization information and assess how financing needs affect the forecast.
- For market-based estimates, verify that the selected peers or transactions, dates, metrics and security terms are relevant.
- For the investor’s expected proceeds, understand the rights of the security and the assumptions about control, transferability and exit timing.
When an assumption cannot be verified, reflect that uncertainty in the range and the investment decision rather than presenting it as established fact. For a material transaction, a qualified valuation or financial due-diligence professional may be appropriate. The CFA Institute material is professional education for the 2026 CFA Program curriculum; an SEC-filed fund disclosure can illustrate practice but is not a universal valuation standard.
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