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In the US, WHOOP One is $149 for the first year and $199 per year when it renews; Peak is $239 per year and Life is $359 per year, according to WHOOP’s support pricing published May 28, 2026. WHOOP is a membership, not simply a tracker you buy once: the fee covers access to its app and insights as well as hardware. Check the price and renewal terms shown at your own checkout, since offers, taxes and availability can vary.
WHOOP prices in the US
The figures below are US prices reported by WHOOP and checked against its membership information on October 4, 2026. An independent June 2026 comparison also lists annual renewal prices of $199, $239 and $359 for the three tiers.
| Plan | Price | Included hardware | What the tier adds |
|---|---|---|---|
| WHOOP One | $149 for the first year, then $199 per year on renewal, per WHOOP Support’s US pricing published May 28, 2026. | WHOOP 5.0, basic wired charger and Jet Black CoreKnit band. | Core sleep, strain, recovery, coaching and fitness insights. |
| WHOOP Peak | $239 per year, per WHOOP Support’s US pricing published May 28, 2026. | WHOOP 5.0, wireless PowerPack and Onyx SuperKnit band. | Adds health-monitoring and longevity features beyond One. |
| WHOOP Life | $359 per year, per WHOOP Support’s US pricing published May 28, 2026. | WHOOP MG, wireless PowerPack and Titanium SuperKnit Luxe band. | Adds advanced cardiovascular and medically regulated features, subject to eligibility and regional availability. |
Sources: WHOOP Support’s Membership Pricing and WHOOP’s membership options page. The prices are not a guarantee that every shopper will see the same offer, tax treatment or renewal amount; review the location-specific checkout before committing.
Is WHOOP a monthly subscription?
WHOOP describes memberships as annual. Its support material lists $25 per month for One, $30 for Peak and $40 for Life only in select renewal scenarios; that does not mean monthly cancellation is universally available. Confirm both the billing schedule and cancellation terms offered for your account rather than treating those figures as month-to-month prices.
#1 Best Overall
What changes between One, Peak and Life?
One: core fitness and recovery
One is the entry tier for people chiefly interested in sleep, strain, recovery, coaching and fitness insights. Its first-year offer is lower than its listed renewal price, so compare the ongoing annual cost—not just the amount due initially.
Peak: more health and longevity features
Peak uses WHOOP 5.0 like One, but includes a wireless PowerPack and different band, plus health-monitoring and longevity features. The extra cost is most relevant if you expect to use those features rather than only core training and recovery tools.
Rank #2
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Life: WHOOP MG and advanced cardiovascular features
Life includes WHOOP MG and adds features such as ECG and irregular-heart-rhythm notifications where available and where the user meets eligibility requirements. WHOOP says these features are medically regulated, but that does not make the device a substitute for clinical evaluation. Blood Pressure Insights is not a medical device and cannot diagnose or manage medical conditions. Women’s hormonal insights are estimates, not contraception or conception advice. Discuss health concerns with a clinician.
WHOOP says upgrades may take effect immediately with prorated payment, while downgrades can be scheduled for the next billing date. Check the account terms for the exact timing and charge before changing tiers.
When does billing start, and can you return WHOOP?
WHOOP’s membership FAQ states: “Your WHOOP membership starts when you pair and activate your WHOOP device, or 30 days after the strap is shipped.” WHOOP also says eligible customers can cancel and return a device for a full refund minus shipping within 30 days of receipt. Its membership page currently advertises a one-month trial with certified pre-owned WHOOP 5.0 hardware; eligibility, hardware and offer terms may differ, so read the current offer details before ordering.
How WHOOP compares with subscription-free alternatives
WHOOP’s recurring fee buys access to its continuous-tracking, recovery and coaching ecosystem. If minimizing required ongoing payments matters more, alternatives may be worth comparing on total cost, features and comfort. Prices below are those reported by the named outlets in 2026, not guaranteed current offers.
Rank #4
| Device or service | Reported US price | Subscription detail |
|---|---|---|
| WHOOP One | $149 first year, then $199 annual renewal, per WHOOP Support’s May 28, 2026 pricing. | Annual membership. |
| WHOOP Peak | $239 per year, per WHOOP Support’s May 28, 2026 pricing. | Annual membership. |
| WHOOP Life | $359 per year, per WHOOP Support’s May 28, 2026 pricing. | Annual membership. |
| Fitbit Air | $99 starting price, reported by Tom’s Guide on June 2, 2026. | Tom’s Guide says basic use is available without Google Health Premium; the optional service was reported at $9.99 monthly or $99 annually. |
| Polar Loop | $199, reported by TechRadar in 2026. | TechRadar describes core statistics as available without a subscription. |
| Amazfit Helio Strap | $99.99, reported by TechRadar in 2026. | TechRadar describes core statistics as available without a subscription. |
Sources: Tom’s Guide’s WHOOP vs Fitbit Air comparison and TechRadar’s WHOOP, Polar Loop and Amazfit Helio Strap comparison. The comparisons do not establish equivalent measurement accuracy among the devices. Reviewers’ impressions about data detail, app complexity, weight or ease of use are subjective, not universal results.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to decide whether WHOOP is worth the price
Compare the ongoing cost with how you expect to use the membership. A lower introductory price is only part of the first-year total; include renewal costs and any optional services when comparing alternatives.
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Best Value
- It can be a gift option
- Comes with secure packaging
- Helpful in various ways
- Choose based on features you will use: One covers core recovery and fitness insights; Peak and Life cost more for additional health-focused features and different hardware bundles.
- Check your real checkout total: Confirm the plan, first charge, renewal amount, taxes, included hardware and cancellation terms for your country and account.
- Compare the same ownership period: A device with a higher upfront price but no required subscription can cost less over time, though its app, data and feature set may differ.
- Consider fit and routine: Comfort, wear location, battery arrangements and the app experience matter if you intend to wear a tracker continuously.
- Verify eligibility: Some Life features are limited by region, age or user circumstances; do not pay extra on the assumption that every feature will be available to you.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
