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Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Equinix announced a company-wide brand initiative and a new logo on October 27, 2008, as it marked its tenth anniversary. The company said the fortress-inspired logo represented its role in safeguarding customers’ information, while the broader initiative also covered customer experience and a change to the name of its IBX data centers.
When did Equinix launch the new brand?
Equinix announced the initiative on October 27, 2008. The company connected the launch to its tenth anniversary and expanding international operations, including its European presence following the acquisition of colocation provider IXEurope the previous year. These were the company’s stated reasons for the timing, as described in its 2008 announcement.
The release described Equinix as operating 41 International Business Exchange data centers across 18 markets in North America, Europe and Asia-Pacific. That is a figure reported in 2008, not a current count.
What did the new logo mean?
Equinix said the logo represented a fortress structure, intended to symbolize the company’s role in safeguarding customers’ information assets. The announcement presented this as the meaning behind the mark; it did not identify a designer or agency, explain the design process, provide a budget, or publish a rollout schedule.
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- Easy equipment configuration: Fully adjustable mounting rails and numbered U positions, with square holes for easy equipment mounting with top and bottom punch-out panels for easy cable access
- Durability: Made of high quality cold rolled steel holds up to 110lb (50kg) (Easy Assembly Required)
- PCI & HIPPA and EIA/ECA-310-E compliant
What did the rebrand change beyond the logo?
Equinix described the initiative as company-wide, extending beyond visual identity. The company said it would shape how customers encountered Equinix through phone interactions, the alignment of global products and services, and the experience inside its data centers. The announcement framed these changes as part of a more consistent customer experience worldwide.
IBX became International Business Exchange
Equinix also said its Internet Business Exchange (IBX) data centers would be called International Business Exchange data centers. The company explained that the new expansion of the name reflected its evolution beyond internet connectivity toward global network connectivity.
Rank #2
- Save valuable floor space: 12U wall mount server cabinet Dimensions: 24.25" H x21.65" W x17.72" D. MAXIMUM MOUNTING DEPTH is 14.2".
- Keep critical network equipment secure: glass door and side panels are lockable to prevent unauthorized access; Front door can be installed on either side of the front of the cabinet to satisfy your door swing orientation preference
- Easy equipment configuration: Fully adjustable mounting rails and numbered U positions, with square holes for easy equipment mounting with top and bottom punchout panels for easy cable access
- Durability: Made of high quality cold rolled steel holds up to 110lb (50kg) (Easy Assembly Required)
- PCI & HIPPA and EIA/ECA-310-E compliant
What Equinix said about the initiative
Then-president and CEO Steve Smith linked the launch to the company’s growth over its first decade: “Ten years after Equinix was founded on the groundbreaking idea that the infrastructure of the Internet and modern IT operations needed a centralized and high performance physical environment in order to grow, Equinix has now become a critical element in the information-driven world and is relied upon by thousands of businesses around the world,” he said.
Smith also described the initiative as a way to build on Equinix’s position and deliver a consistent customer experience globally. Those statements are the company’s positioning in 2008, rather than independent assessments of its market standing or the rebrand’s results.
Rank #3
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How to understand the announcement today
The launch was a corporate identity and customer-experience initiative announced in 2008. Its reported data-center footprint belongs to that announcement, and the release does not establish details such as the identity’s design authorship, implementation timetable, or budget. Equinix’s newsroom separately makes press assets, including logos, available for use with appropriate source credit: Equinix newsroom.
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