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Repair Windows errors before they cause bigger problemsFix Now →Scan for outdated or missing drivers - takes under a minuteDriver Scan →Discord announced Video Quests on Mobile on March 20, 2025, initially describing a June pilot. The company later said the format was available by October 2, 2025. It is an opt-in, rewarded video experience—not a conventional banner or forced pre-roll system—designed to give game publishers and entertainment brands mobile reach, with measurement options for installs and later in-game actions.
What Discord announced—and what changed
Discord’s March 20, 2025 announcement called Video Quests on Mobile its first mobile advertising format. The proposed uses included game trailers, new-season announcements, downloadable-content launches, major updates, premium entertainment and mobile-game promotion. Discord said an initial pilot was expected in June 2025. Read the original announcement.
That pilot language is no longer the current status. In an October 2, 2025 release, Discord said Video Quests on Mobile were available and could provide cross-platform video reach across mobile and PC experiences. The same release announced AppsFlyer and Gamesight measurement partnerships. See the launch and measurement announcement.
How a mobile Video Quest works
- A user sees a Quest or Quest bar in Discord.
- The user chooses whether to accept it; the Quest is not an unavoidable ad inserted into a call, message or server interaction.
- The user watches the campaign video or completes the stated engagement.
- Discord verifies completion.
- The user receives the campaign’s specified reward, if eligible.
Discord’s current support documentation shows an Accept Quest control in the mobile app, but the exact interface, eligibility and completion rules can vary by campaign, account, platform and region. Discord’s Quests FAQ is the appropriate source for current user controls.
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Rewards are campaign-specific
Possible rewards include game items, exclusive loot, avatar decorations, Discord Orbs and Nitro-related benefits. Discord’s Orbs system lets eligible users redeem earned virtual rewards for selected Shop items, but no single reward applies to every mobile Quest and rewards do not have a fixed cash value. Availability can depend on geography, age, account status and rollout.
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Video Quests compared with Discord’s other Quest formats
| Format | Required activity | Typical purpose |
|---|---|---|
| Video Quests | Watch promotional video or complete a stated video engagement | Awareness, trailers, launches, updates and entertainment promotion |
| Play Quests | Play or stream a specified game for a required period | Game discovery and deeper play engagement |
| Arena Quests | Choose from a curated selection and play for a required time | Broader sponsored game discovery; described by Discord as a limited alpha in October 2025 |
The mobile product extends the existing rewarded-Quest model; it does not mean Discord opened every mobile screen to ordinary display advertising.
Why mobile matters to game advertisers
Mobile delivery gives publishers another way to reach Discord’s gaming audience while users are on phones, where many games are installed and played. Discord says it has more than 200 million monthly active users and that users spend a combined 1.9 billion hours playing games each month across thousands of PC titles. Those are company-reported figures, not independently audited audience measurements. Discord’s announcement provides the figures.
The format can suit a game trailer, a new season, a DLC drop, a major content update or a mobile title seeking awareness and installs. A reward may encourage a user to give the promotion attention, while Discord’s community setting can support sharing among friends. That incentive also creates a qualification issue: completing a Quest proves participation, not that the user will retain, purchase or continue playing the game.
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What Discord’s published results do—and do not—prove
Discord’s examples are useful directional evidence, but they are company-reported case studies or internal figures rather than independent benchmarks:
- Discord said a Genshin Impact Play Quest drew millions of participants and increased playtime by 80% during the Quest week.
- A Max Dune: Prophecy Video Quest used a 2-minute, 38-second trailer and recorded an 85% completion rate among users who interacted with the Quest.
- Discord said Nexon’s The First Descendant campaign generated more than 1 million video completions, with 10% occurring organically through player sharing.
- Discord’s 2024 update reported a 16% lift in average playtime and a 9% lift in average player counts for early Quest campaigns.
- Discord later reported a 30% performance lift for a Second Dinner mobile campaign using AppsFlyer, mobile targeting and server-to-server measurement compared with an earlier Quest.
- Discord’s advertising page claims a Second Dinner mobile Video Quest reached more than 8 million users and drove awareness and installs.
Completion and participation are different from an incremental install, registration, purchase or retained player. Results depend on creative, reward, targeting, title, device mix, privacy consent, event quality and the comparison method.
Measurement: AppsFlyer for mobile, Gamesight for PC and console
AppsFlyer
Discord identified AppsFlyer as its first mobile measurement partner. An advertiser can use an attribution and measurement setup to separate exposure and video completion from installs and post-install events. AppsFlyer’s listed plans include Zero (free engagement measurement), Growth (paid attribution billed per conversion) and Enterprise (custom pricing). Its pricing page currently lists a welcome package with 12,000 free measured conversions for the first year and selected premium features for 30 days; the page lists $0.07 per conversion above 12,000 on the Growth plan. Pricing and features can change. Check AppsFlyer pricing.
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Gamesight
For PC and console advertisers with an existing Gamesight integration, Discord describes server-to-server measurement connecting Quest engagement with installs, logins, purchases and other post-install events. Gamesight’s Discord documentation says advertisers provide a referral key and touchpoints URL to a Discord representative, who configures the campaign. The integration does not use ordinary click-tracking URLs. Read Gamesight’s Discord documentation.
Events are not the same as incrementality
A credible measurement plan should distinguish:
- Quest exposure
- Video completion
- Click or store visit
- Install
- Registration or login
- Purchase
- Retention
- Incremental lift against a defined control or comparison
Discord’s attribution terms contemplate sharing event data such as installs, registrations, purchases, campaign identifiers and metadata with Discord or an attribution partner. Advertisers must address consent, contracts, privacy notices, data minimization and event quality before launch. Review Discord’s attribution terms.
Access, pricing and buying considerations
Discord’s broader advertising terms refer to Ads Manager, budgets and spend controls, but the Quests product pages direct prospective buyers to “Get Started,” “Get in Touch” or a business-development contact. Discord does not publish a universal public Video Quest CPM, CPI or CPA rate card. A Quest campaign may therefore be sales-assisted or partner-led even though Discord has self-service advertising infrastructure. Discord Quests advertising and Discord’s business-development contact page provide the current buying paths.
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Before committing budget, an advertiser should ask:
- Is the objective awareness, installs, reactivation, purchases or retention?
- Will the campaign be mobile-only, cross-platform or split by device?
- What exactly counts as completion, and when is the reward delivered?
- Who supplies and funds the reward?
- Which regions, ages and devices are eligible?
- Which mobile measurement partner and post-install events are supported?
- What minimum spend, inventory limits or sales requirements apply?
- How are duplicate, fraudulent or incentivized installs handled?
- What happens if the game is unavailable in a user’s country or on the user’s device?
Risks for users and advertisers
User experience and eligibility
Opt-in design gives users a choice, but a rewarded promotion is still advertising and can feel intrusive when the reward is irrelevant or difficult to redeem. A Quest visible on one device may need to be completed on another platform. Rewards can require account linking, game ownership, a minimum watch time or a verification delay. Users should check the specific Quest instructions rather than assume every offer includes Nitro or works on desktop.
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A high completion rate can reflect an attractive reward rather than genuine game demand. Advertisers should model the cost of rewards, creative production, attribution and sales support, then judge the campaign on downstream quality—retention, purchases and incremental value—not completion alone.
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Policy and privacy
Advertisers need the rights and consents for their creative and destination and must comply with Discord’s current advertising policies. Data-sharing and measurement arrangements should be reviewed with legal and privacy teams. See Discord’s self-service advertising terms.
What the announcement means
Discord’s mobile initiative is an expansion of an existing rewarded advertising business, not a wholesale shift to forced mobile ads. The commercial change is meaningful: Video Quests can bring Discord’s game-discovery and branded-video proposition to mobile users, while AppsFlyer and Gamesight integrations attempt to connect attention with measurable installs and in-game actions. Buyers should treat Discord’s case studies as directional, confirm campaign access and pricing directly, and require evidence of valuable downstream users before scaling spend.
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