Billy McFarland’s Fyre Festival brand and related intellectual property sold at an eBay auction that ended July 15, 2025, for $245,300. LimeWire was initially unnamed as the buyer; the company was identified later that year and confirmed the sale price to Gizmodo. The transaction transferred brand and digital assets—not a functioning festival operation.
What sold for $245,300?
The reported package consisted of intangible brand and digital property. It included the Fyre name, registered trademarks and other intellectual property, social media accounts, marketing materials, and domains. Stereogum reported that the sale excluded a theater project, a TV platform, and a music streaming platform.
That distinction matters: the sale was not a purchase of the original 2017 festival business, nor evidence that a working event operation changed hands. The auction concerned rights and related assets associated with the brand.
Who bought the brand?
Sale-day reports did not identify the winning bidder. In a September 16, 2025 report, Gizmodo identified the buyer as LimeWire and said the company confirmed it paid $245,300. LimeWire COO Marcus Feistl told Gizmodo the company was pleased with the deal and said McFarland “will not be involved” in LimeWire’s version of Fyre.
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Gizmodo reported in September 2025 that LimeWire had no plans to use the branding for a music festival. It also reported that the company intended to present a reimagined Fyre concept, without substantive detail, and was selling Fyre merchandise at that time. Those are time-specific reports, not confirmation of LimeWire’s current plans or merchandise availability.
How the eBay auction unfolded
The week-long auction reportedly drew 175 bids from 42 bidders, according to The Independent’s July 15, 2025 coverage. Those are reported auction figures, not independently audited metrics. Stereogum reported that McFarland reacted to the result during the auction-close livestream by saying, “This sucks,” and, “It’s so low.”
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Stereogum and The Independent reported the $245,300 result on the day the auction ended; Gizmodo later said LimeWire confirmed that figure. The original eBay listing was not independently inspected for this account.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How the sale fits into Fyre Festival’s history
The brand’s sale came after the original Fyre Festival, marketed as a luxury music event in the Bahamas in 2017, failed. The fallout included McFarland’s fraud conviction and documentaries about the event. Stereogum reported on July 15, 2025 that McFarland still owed $26 million in restitution; that is the amount reported at that time, not a current balance.
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One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchMcFarland later planned Fyre Festival 2 for Isla Mujeres, Mexico, from May 30 through June 2, 2025. The event was postponed indefinitely, and ticket holders were told refunds had been issued, according to The Independent’s July 15, 2025 report. That postponement and the later auction are separate events: the auction did not revive or deliver a festival.
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Sources
- Stereogum, July 15, 2025: auction result, reported bids and bidders, asset carve-outs, and McFarland’s reaction.
- The Independent, July 15, 2025: auction activity and the Fyre Festival 2 postponement.
- Gizmodo, September 16, 2025: LimeWire’s identity as buyer, its confirmation of the price, and its reported plans at that time.
- Inc., July 15, 2025: sale coverage and background.
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