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Amazon’s 2025 Black Friday Week Started November 20: What Shoppers Need to Know

Amazon’s 2025 U.S. Black Friday Week ran from November 20 through December 1. The dates and campaign details were not universal across countries.

By TheFinanceBase Team 2 min read
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Amazon’s 2025 Black Friday Week in the U.S. began at 12:01 a.m. Pacific Time on November 20 and ran through December 1. Black Friday fell on November 28, and Cyber Monday was December 1. Those dates are historical: they do not establish Amazon’s schedule for 2026.

When did Amazon’s 2025 Black Friday sale start and end?

Amazon announced that its U.S. Black Friday Week started November 20, 2025, at 12:01 a.m. Pacific Time and ended December 1. The event therefore began eight days before Black Friday and continued through Cyber Monday. Amazon’s U.S. announcement and date explainer identify those dates.

Amazon described the event as featuring “millions of deals” and daily deal drops. That count is Amazon’s characterization, not an independently audited total, and the announcement’s advertised offers are not independent proof of savings against other retailers or past prices.

What kinds of products did Amazon promote?

Amazon’s 2025 U.S. preview covered home, electronics, beauty, apparel, groceries, toys, games, kitchen goods, books, and holiday decorations. Named products included the Echo Dot Max, Fire TV Stick 4K Select, Fire TV 50-inch 4-Series, Blink Mini 2K+, Blink Outdoor 2K+, Echo Show 11, Fire HD 8 and Fire HD 10 tablets, Kindle Paperwhite, Kindle Scribe Essentials Bundle, and Ring Indoor Cam. The announcement also named brands including BISSELL, Beats, medicube, Nike, Shark, Nintendo, Kiehl’s, LEGO, PlayStation, and Bose.

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These were examples in Amazon’s event preview, not confirmation that a product is currently discounted, in stock, or available at a particular price. Amazon’s CEO of Worldwide Amazon Stores, Doug Herrington, said, “We aim to meet or beat other retailers’ prices every day so customers don’t have to spend time comparing prices.” That is Amazon’s stated aim, not evidence that every offer matched or beat a competitor.

Did the November 20 date apply outside the U.S.?

No. Amazon’s event dates and features varied by marketplace. Canada also announced a November 20–December 1, 2025 event, but with a Canada-specific App Day on November 20. Japan’s main sale ran November 24–December 1, preceded by an advance sale November 21–23.

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Marketplace 2025 event dates Additional detail
United States November 20 at 12:01 a.m. PST–December 1 Black Friday was November 28; Cyber Monday was December 1.
Canada November 20–December 1 Amazon announced its first-ever App Day for November 20.
Japan Main sale: November 24–December 1 Advance sale: November 21–23.

Amazon’s official announcements provide the Canada dates and App Day details and the Japan sale dates. Dates, time zones, membership terms, and eligibility should be checked for the specific country rather than assumed from the U.S. schedule.

What other features were part of the U.S. 2025 campaign?

Amazon’s U.S. announcement also described campaign features beyond the main sale:

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  • Amazon Haul held a separate two-day event on November 10–11.
  • The Small Business Holiday Shop highlighted small businesses.
  • Rufus offered personalized deal recommendations.
  • Prime Video planned live sports coverage on Black Friday.

These are details of Amazon’s 2025 U.S. campaign, not confirmation that the same features will return in a later year.

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What should shoppers take from the 2025 dates?

For a historical date check, the answer is clear: Amazon’s U.S. Black Friday Week started November 20, 2025, and ended December 1. For a current shopping decision, do not rely on that calendar or on the 2025 product examples. The cited announcements do not establish Amazon’s 2026 U.S. schedule, current prices, inventory, or future offers; verify those details in a current, country-specific announcement before treating them as active.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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