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Re:

Swatch Group’s 2022 Sales Rose 4.6% at Constant Exchange Rates

Swatch Group’s 2022 sales reached CHF 7,499 million, with growth of 4.6% at constant exchange rates and 2.5% at current exchange rates. Profits rose, but cash flow declined.
From TheFinanceBase Team2 min to read
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Swatch Group reported 2022 net sales of CHF 7,499 million, up 4.6% at constant exchange rates and 2.5% at current exchange rates. The company announced the results on 24 January 2023; “correct levels” was not an accounting term in the announcement.

How much did Swatch Group sales grow in 2022?

In its 24 January 2023 results announcement, Swatch Group reported net sales of CHF 7,499 million for 2022. The increase was 4.6% when calculated at constant exchange rates, compared with 2.5% at current exchange rates. The Swiss watch industry federation later corroborated the CHF 7,499 million sales figure and the 4.6% constant-rate increase.

The two rates describe the same sales comparison using different currency treatments. Constant exchange rates hold exchange-rate effects out of the comparison, while current exchange rates reflect them. For that reason, the 4.6% and 2.5% figures are not competing estimates of sales growth.

How did China affect the results?

Swatch Group said sales grew 25% in local currencies in every region except China. It attributed China sales shortfalls of more than CHF 700 million to Covid-related lockdowns. That company explanation provides context for why the overall sales increase was lower than growth in most regions; the announcement does not establish a separate exact China growth rate.

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Did profits rise along with sales?

Yes. Swatch Group reported higher operating profit and net income than in the prior year. Its operating margin also increased, while cash flow moved in the opposite direction.

Measure 2022 Prior year
Operating profit CHF 1,158 million CHF 1,021 million
Operating margin 15.4% 14.0%
Net income CHF 823 million CHF 774 million
Net margin 11.0% not stated in the announcement
Operating cash flow CHF 724 million CHF 1,298 million
Free cash flow CHF 342 million CHF 1,033 million
Net liquidity CHF 2,540 million not stated in the announcement

The company said operating cash flow fell mainly because it precautionarily increased safety stock. The earnings gains therefore should not be read as evidence that every financial measure improved: both operating and free cash flow were lower than the prior year.

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What did MoonSwatch contribute to the announcement?

Swatch Group said more than 1,000,000 MoonSwatch watches had been sold by 24 January 2023 and reported continuing high demand that month. It also described approximately 180 stores as exclusively offering the product at the time. These are historical figures from the announcement, not evidence of current inventory or availability.

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What was Swatch Group’s outlook for 2023?

In January 2023, management forecast strong growth for that year and said it aimed for a record year. This was a forward-looking expectation made at the time, not a confirmed result. The announcement and industry summary cited here do not establish whether the forecast was ultimately achieved.

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Quick Recap

Bestseller No. 1
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Bestseller No. 2
Swatch Big Bold Unisex Casual Watch Polymer Transparent Quartz Water Resistant Swatch NEON Hielo
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Swatch Neon Collection; Watch Size: 47mm round case with push/pull crown; Water Resistance: 100 Feet
$125.00
Bestseller No. 3
Swatch Gent Biosourced Unisex Watch Casual Polymer Pink Quartz Waterproof Turner's Scarlet Sunset
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Art Journey Collection; Watch Size: 34mm square case with push/pull crown; Water Resistance: 100 Feet
$110.00
Bestseller No. 4
Swatch Big Bold Chrono Biosourced Unisex Watch Casual Polymer Yellow Automatic Waterproof Neon to The Max
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$175.00
Best Value
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  • Swatch Neon Collection
  • Watch Size: 47mm round case with push/pull crown
  • Water Resistance: 100 Feet
  • 2 Year International Warranty
  • Free battery exchange at Swatch retail locations
Rank #4
Swatch Big Bold Chrono Biosourced Unisex Watch Casual Polymer Yellow Automatic Waterproof Neon to The Max
  • Collection: Neon
  • Watch Size: 47mm round case with push/pull crown
  • Water Resistance: 100 Feet
  • 2 Year International Warranty
  • Free battery exchange at Swatch retail locations
Rank #3
Swatch Gent Biosourced Unisex Watch Casual Polymer Pink Quartz Waterproof Turner's Scarlet Sunset
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  • Watch Size: 34mm square case with push/pull crown
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  • Free battery exchange at Swatch retail locations

Sources

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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