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Re:

Meet Bandtastic, the Mexican Startup Rethinking Concert Promotion

Bandtastic’s concert model paired fan votes with advance ticket purchases, proceeding only when demand reached the estimated cost of a show. VentureBeat reported on the Mexico City startup in 2012; its present status is unknown.
From TheFinanceBase Team2 min to read
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Bandtastic was a Mexico City startup that tried to make concerts by lesser-known bands less risky: fans voted on proposed shows and bought tickets in advance, and a concert went ahead only if enough people committed. If it missed its target, buyers got their money back. VentureBeat described the model on September 4, 2012; its report does not establish whether Bandtastic operates today.

How did Bandtastic’s concert crowdfunding model work?

Bandtastic proposed concerts and put them to a vote on Facebook. The company estimated the full cost of each event, then used advance ticket purchases to determine whether there was enough demand to proceed. A vote alone was not the commitment: customers had to buy tickets.

VentureBeat’s 2012 account put the outcome plainly: “If not, customers’ money is returned and the concert doesn’t happen.” That arrangement was intended to give venues more confidence about attendance while helping bands secure payment and fans gain access to a show.

How did the startup make money?

Bandtastic did more than host a voting page. It curated concert proposals and took on promoter duties. VentureBeat reported that the company charged a 10% cut when it acted as promoter. It also said Bandtastic could produce concerts itself and claimed that doing so could “quadruple its revenue share,” particularly when alcoholic beverages were served. Those figures were company claims reported in 2012, not independently audited results.

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The company described promotion as a “necessary evil,” according to VentureBeat; the article does not name the person who used that phrase. Its model therefore combined a relatively defined promoter fee with the possibility of greater revenue from taking on more of the event-production work.

What had Bandtastic accomplished by September 2012?

VentureBeat reported that Bandtastic funded its first concert in March 2012 and that the company claimed to have booked 10 concerts by the article’s publication. These milestones describe the startup’s reported activity at that time, not its later track record.

The same report said customers could pay by credit card or PayPal. It also described event add-ons including commemorative posters, pre-show soundcheck passes, and meals with bands. The article characterized the company’s Mexico City concerts as successful and said Bandtastic had support from Movistar and a team with music-business and concert-promotion experience. It also reported that the startup had recently won The Next Web Mexico Startup of the Year award.

How was Bandtastic different from Kickstarter?

VentureBeat compared Bandtastic with Kickstarter, but its account does not provide a full description of Kickstarter’s terms. The useful distinction is narrower: Bandtastic curated concert proposals and also acted as promoter or producer. Its model tied the event decision to advance ticket purchases, with refunds if the target was missed. The report presented production and related event revenue as additional ways Bandtastic could earn money beyond enabling a project to reach a funding goal.

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Did Bandtastic expand beyond Mexico City?

VentureBeat said Bandtastic planned to expand to Guadalajara. That is evidence of an announced plan in September 2012, not confirmation that the expansion happened. The article does not establish whether the business continued, whether its ticketing service or website remains active, or what became of its plans.

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