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Meet Nicole Eckels, Founder of Glasshouse Fragrances

Nicole Eckels says a gap in Sydney’s home-fragrance market inspired Glasshouse Fragrances, which began with candles and expanded into home and personal fragrance.
From TheFinanceBase Team3 min to read
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Nicole Eckels founded Glasshouse Fragrances in 2005 after moving from New York to Sydney and spotting an opportunity in home fragrance. The company says it began with candles and has since expanded into home and personal fragrance, shaped by Eckels’s belief that scent can transport people and evoke a sense of place.

Who founded Glasshouse Fragrances?

Glasshouse Fragrances identifies Nicole Eckels as its founder and gives 2005 as the year the company was established. That date comes from the brand’s official history; an Eau de Parfum page has inconsistent references to 2005 and 2006, so the company history is the clearer source for the founding year. Glasshouse’s official history

How did Nicole Eckels start Glasshouse?

In a RUSSH interview published on September 21, 2026, in partnership with Glasshouse, Eckels recalled moving to Australia from New York and finding that the home fragrance available in Sydney did not meet her expectations or budget. She saw room for a different kind of offering: fragrance she considered both accessible and luxurious. The account is Eckels’s recollection in partnered editorial, rather than an independently reported company history. Read the RUSSH interview

The brand’s own origin story also connects the company to Eckels’s childhood interest in scent and her ambition to make fragrance that felt luxurious without being out of reach. Taken together, these accounts describe a business idea rooted in a practical gap—home fragrance she wanted but could not find at a suitable price—and a longer-standing fascination with scent. Glasshouse’s official history

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Why does scent matter to her?

Eckels has described fragrance as a way to change how a person feels and where the imagination takes them. On the brand’s Eau de Parfum page, she is quoted as saying, “I have always believed that through scent, we have the power to transport ourselves to anywhere we want to be.” The quotation appears on Glasshouse’s own product page and expresses her stated philosophy, not an independent assessment of fragrance’s effects. Glasshouse Eau de Parfum

That idea gives the company’s growth a consistent thread: its products are presented not just as ways to scent a room or wear a perfume, but as ways to create an atmosphere or evoke a destination.

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How has Glasshouse grown beyond candles?

Glasshouse says candles were its starting point. Its current range spans home fragrance and personal fragrance, with the Eau de Parfum collection offering named scents including Forever Florence, Midnight in Milan, Kyoto in Bloom and A Tahaa Affair Devotion. The collection page lists 14 mL, 50 mL and 100 mL sizes and identifies a refillable twist-and-spray atomiser for selected fragrances. Those details describe the range shown on the brand’s page, not every product or scent the company may offer. Glasshouse Eau de Parfum collection

The official site also points customers to candle care and describes layering personal-fragrance formats such as body bar, Eau de Parfum and hand cream. In its own anniversary account, Glasshouse characterizes its path as one from the candle that started the business to fine fragrance and body products; that is the company’s description of its evolution, not an independent measure of its position in the fragrance market. Glasshouse’s official history

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What is Eckels’s ambition for the brand?

In the 2026 RUSSH interview, published in partnership with Glasshouse, Eckels described her goal as building an Australian fragrance house recognized for exceptional fragrance across formats. “I’m building an Australian fragrance House that can stand alongside the best in the world. I want us known for extraordinary fragrance in every form,” she said. The statement sets out her ambition; it does not establish the company’s current market standing or performance. RUSSH interview with Nicole Eckels

The available company history and interview establish the founder’s origin story and the expansion from candles into other fragrance formats. They do not establish current sales, valuation or market share, so those figures are not needed to understand the story.

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