KFC Australia’s “Kentucky Fly Chicken” was a limited-time 2024 app promotion, not an open competition. From 20 February to 18 March, customers could find special international menu items in the Australian KFC app, order one, and enter a draw for a chance to travel to the food’s country of origin. KFC announced five trips; the entry period has ended.
How the competition worked
The campaign turned the name “Kentucky Fried Chicken” into “Kentucky Fly Chicken”: Australian customers searched the KFC app for menu items associated with other countries, then ordered an item to enter a prize draw. Ogilvy, the campaign agency, describes the items as pick-up only and says ordering one was the entry mechanic (Ogilvy’s campaign account).
KFC said four international products would appear one at a time over four weeks. Examples included Canada’s poutine fries and Japan’s Wafu Cutlet Burger. The promotion ran from 20 February through 18 March 2024, required at least AUD $1 of app spending, and required a valid Australian passport, according to KFC Australia’s announcement.
What winners could receive
KFC announced five trips for Australian fans, each linked to a destination where the relevant food originated. The prize package described in the 2024 announcement included business-class flights, four-star accommodation, spending money and cultural experiences, with a stated value of AUD $6,000. Those were terms of that past promotion, not an available offer today.
#1 Best Overall
The first announced winner
KFC reported that the first winner travelled to Tokyo to try the Wafu Cutlet Burger, a panko-crumbed chicken fillet with teriyaki sauce, mayonnaise and shredded cabbage. The release also mentioned Tokyo tours and experiences for the winner.
What KFC reported about the campaign
Retrospective summaries published by WARC report different performance figures, and the available accounts do not reconcile them. WARC’s 2024 summary lists 241 media pieces, a 43% increase in app users, 1.84 million app transactions and AUD $40 million in app sales (WARC, 2024 case-study summary). A separate WARC summary published in 2025 reports a 27% increase in digital revenue and US$5.4 million in incremental revenue (WARC, 2025 summary).
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- Certified Quality: Kosher-certified, non-GMO, and non-irradiated chicken breading mix from Marion-Kay Spices, established since 1922. Great fried chicken breading, chicken breading mix or any chicken seasoning recipe.
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These are not like-for-like figures established by the cited summaries: they use different currencies and metrics, and the material does not explain whether their reporting periods or scopes align. They should be attributed to their respective summaries rather than combined into one campaign total. Ogilvy describes a significant uplift in new app users but does not give a figure.
KFC Australia’s campaign was listed as a finalist in the 2025 APAC Effie awards under “KFC Flying High in a Frugal World.” The listing describes the app-browsing idea; finalist status does not mean the campaign won (2025 APAC Effie finalists).
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- HERITAGE BLEND: Premium chicken seasoning crafted since 1922, featuring a perfect blend of fine flake salt, white & black pepper, sage, and natural herbs
- VERSATILE USE: Mix with flour for breading - use 1.5 tablespoons per cup of flour for small batches or entire container with 5 pounds of flour
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- GENEROUS SIZE: 9.5-ounce container provides enough seasoning for multiple family meals and professional kitchen use
- PREPARATION METHOD: For best results, fry in hot shortening until brown, then cover and cook for 20 minutes, finishing uncovered for 10 minutes until crispy
Is Kentucky Fly Chicken still running?
No. The announced entry period ended on 18 March 2024. The campaign announcement and retrospective accounts establish the details of that promotion, but do not establish whether KFC has run a similar promotion since. Check KFC Australia’s current official channels for any new competition, and read its current terms before spending money or sharing personal information.
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- Features a blend of natural flavors and seasonings, including garlic and rosemary
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- Great for chicken and poultry
- Can be used for grilling, broiling, roasting and baking
- Also pairs well with ground beef for burgers
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