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Liverpool’s Adidas partnership began on 1 August 2025, ending Nike’s run as the club’s kit supplier. The £50m figure in the headline is reported, not an officially confirmed deal value: Liverpool and the Associated Press said financial terms were not disclosed.
When did Liverpool switch from Nike to Adidas?
Liverpool announced the change on 10 March 2025. Adidas became the club’s official kit partner on 1 August 2025, when the first Adidas home and away kits for the 2025/26 season launched. Nike had supplied Liverpool’s kits since the 2020/21 season.
The change returned Liverpool to Adidas after two earlier supplier spells, from 1985 to 1996 and from 2006 to 2012. The club thanked Nike for its support over the preceding five years. Liverpool’s announcement and BBC Sport’s report provide the partnership timeline and supplier history.
Is Liverpool’s Adidas deal officially worth £50m?
Not in the sources cited here. The £50m figure is reported separately, but Liverpool’s announcement and the Associated Press both say the financial terms were not disclosed. It should therefore be treated as a reported figure, not a confirmed payment or total contract value. The sources do not establish what the figure represents or provide enough information for a like-for-like financial comparison with Nike’s arrangement. The Associated Press report notes that the terms were undisclosed.
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- Slim fit Crewneck 100% polyester (recycled) AEROREADY Liverpool FC woven crest
How long is the Adidas partnership?
Liverpool initially described the arrangement as “multi-year.” At the kit launch on 1 August, chief commercial officer Ben Latty called it the beginning of a 10-year relationship between the club and Adidas. That is the club’s public description of the term; the announcement did not disclose financial terms.
What does the partnership cover?
The agreement extends beyond the men’s first team. Liverpool says Adidas supplies match kit, training kit and culture wear for the men’s and women’s teams, Academy teams and LFC Foundation staff. Adidas’ announcement gives the same broad scope, while the Associated Press describes the coverage as including men’s, women’s and youth teams.
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- MATCH-DAY COLORS: Wear Shankly red with pride in the Liverpool FC 26/27 Home Jersey. An '80s-inspired adidas graphic and woven club crest let you rep the Reds from the stands to the street.
- STAYS COOL AND DRY: CLIMACOOL technology wicks and disperses sweat so you stay cool and distraction-free, whether you're cheering at full-time or playing a five-a-side.
- SLIM ATHLETIC FIT: A slim fit and doubleknit construction create a sleek silhouette, while the crew neck and regular length keep things clean and easy to move in.
- CLASSIC ADIDAS DETAILS: Laid-on 3-Stripes, contrast piping and a heat-applied sign-off finish the look, blending retro '80s club identity with modern design.
- SIZING AND CARE: Available in X-Small through 4X-Large. Machine wash cold and tumble dry on low; wash and iron inside out to protect the crest and graphics.
What were the first Adidas kits like?
The home shirt is all red, with white three stripes and a modern crew neck. The away shirt has an off-white base with black and red details. Both were offered in short- and long-sleeve versions. Liverpool launched them on 1 August 2025. Liverpool’s launch announcement describes the designs.
The official store lists a 2025/26 Adidas authentic home jersey. The product page describes a slim fit, crewneck, recycled polyester construction and heat-applied Liverpool crest. The official product page has the item details; stock and price can change.
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- Slim fit Crewneck 100% polyester (recycled) Liverpool FC heat-applied crest
What did Liverpool report after launch?
In an update published on 8 August 2025, Liverpool reported several early launch figures. These are club-reported results, not independently audited annual sales or audience totals.
- Home-kit sales in the first week exceeded the previous year’s launch by more than 700 per cent, according to the club.
- The club said orders had come from 150 countries by 8 August.
- Liverpool said 80 per cent of purchases had been made through its ecommerce platforms.
- The club reported 17 million engagements and 423 million impressions for launch-related social content.
Liverpool’s 8 August update gives the figures and their launch context.
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- Slim fit V-neck 100% polyester (recycled) AEROREADY Liverpool FC woven crest
Why did Liverpool leave Nike?
The announcements establish that Liverpool moved to Adidas, but do not disclose a financial rationale or explain why the club selected Adidas over Nike. They also do not provide verified financial terms for comparing the two supplier arrangements.
Quick Recap
Best Value
- MATCH-DAY COLORS: Wear Shankly red with pride in the Liverpool FC 26/27 Home Jersey. An '80s-inspired adidas graphic and woven club crest let you rep the Reds from the stands to the street.
- STAYS COOL AND DRY: CLIMACOOL technology wicks and disperses sweat so you stay cool and distraction-free, whether you're cheering at full-time or playing a five-a-side.
- SLIM ATHLETIC FIT: A slim fit and doubleknit construction create a sleek silhouette, while the crew neck and regular length keep things clean and easy to move in.
- CLASSIC ADIDAS DETAILS: Laid-on 3-Stripes, contrast piping and a heat-applied sign-off finish the look, blending retro '80s club identity with modern design.
- SIZING AND CARE: Available in X-Small through 4X-Large. Machine wash cold and tumble dry on low; wash and iron inside out to protect the crest and graphics.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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