The Tool Desk
Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.
A company background gives readers the essential context for understanding your business: what it does, whom it serves, what need it meets, and why it is positioned to do so. Write it as a concise introduction, not a substitute for the market analysis, management, and product sections that follow.
What belongs in a company background?
The U.S. Small Business Administration (SBA) recommends using the company description to provide detailed information about the business, including the problem it solves, the customers it serves, and its competitive advantages. In practice, make the section specific enough that a reader can picture the company and understand its purpose.
- Identity and purpose: Give the business name, business type, operating location or geography, and a plain-language statement of its purpose. The SBA also identifies the company’s product or service, leadership, employees, and location as basic company facts.
- Offer and intended customer: Say what the business sells or provides and identify the people or organizations it is meant to serve. Replace vague claims such as “we serve everyone” with a concrete customer group.
- Customer need: Explain the problem or need the business addresses. Keep the explanation tied to what the company actually offers.
- History or current stage: Summarize relevant origins and milestones for an existing business, or the founding rationale and development stage for a startup.
- Specific strengths: Name relevant expertise, a useful location, operating assets, intellectual property, or a demonstrated customer advantage—and explain why it matters to the intended customer.
These elements follow the SBA’s business-planning guidance. There is no need to include every detail about the company here; the goal is to orient the reader to the rest of the plan.
How to draft the section
- Write a one-sentence identity statement. Use this as a drafting aid: “[Company] is a [type of business] serving [customer group] in [geography] with [offer].” It is a practical sentence pattern, not official SBA wording.
- Explain the need and your fit. Add two or three sentences describing the customer problem and how the company’s offer and strengths address it.
- State the company’s history or stage. Include only relevant milestones or operating context; distinguish completed results from future plans.
- Verify factual claims. Check dates, revenue, customer counts, credentials, and claims of competitive advantage against records or other evidence.
- Keep the section proportionate. Give the reader enough context to understand the business, without repeating material that belongs elsewhere in the plan.
What should a startup include?
A startup with little or no operating history should say so plainly. Focus on the business concept, its founding purpose, its current development stage, relevant founder expertise, and milestones already completed. Do not present forecasts as past performance or imply that sales, customers, or operating results exist when they do not.
DriversCrashes, No Sound, or Screen Glitches?PerformancePC Slower Than It Used to Be?DriversOutdated Drivers Are Slowing You Down
Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.
#1 Best Overall
Sale
DUSLANG 17 inch Travel Laptop Backpack for Men/Women College Computer Bag
- COMPARTMENT CAPACITY & POCKETS:Separate laptop compartment fits 17/15/14/13 Inch Macbook/Laptop.Separate compartment Fits Maximum 9.7” iPad.Main compartment roomy for tech electronics accessories,3-5 days clothing,5 A4 Books.Front compartment with 2 Pockets for power Bank and Shaver,2 Pen pockets and key fob hook.Pocket for socks and gloves.Front hidden zipper pocket fits papers.2 mesh pockets for water bottle and compact umbrella.Strap pocket fits bus card and Metro Card,One glasses hold strip.
- COMFY&STURDY: Comfortable airflow back design with thick but soft multi-panel ventilated paddingand Lightweight material, gives you maximum back support. Breathable and adjustable shoulder straps relieve the stress of shoulder. Foam padded top handle for a long time carry on.
- FUNCTIONAL&SAFE: A luggage strap allows backpack fit on luggage/suitcase, slide over the luggage upright handle tube for easier carrying. With a hidden anti theft pocket on the back protect your valuable items from thieves. Well made for international airplane travel and day trip as a travel gift for men .
- BUILD-IN USB PORT : The backpack comes with built in USB charger outside , built in charging cable inside, offers you a convenient way to charge your phone when you are walking, riding.
- DURABLE MATERIAL&SOLID: Made of Water Resistant and Durable Polyester Fabric with metal zippers. Ensure a secure & long-lasting usage everyday & weekend.Serve you well as professional office work bag,slim USB charging bagpack,college backpacks for men women.THIS ITEM IS NOT INTENDED FOR USE BY CHILDREN 12 AND UNDER.
What should an existing business include?
An operating company can briefly explain its origins, relevant ownership changes, current footprint, and key milestones. Oklahoma’s business plan template for existing businesses suggests that length of operation, past ownership, sales and profit history, employee count, and community reputation may be relevant. Choose details that help establish the company’s background; do not add every available figure automatically.
How is the background different from the other plan sections?
The SBA’s business plan outline separates the company description from other subjects, so each section can answer a different reader question:
Rank #2
Sale
MATEIN Travel Laptop Backpack, 15.6 Inch College School Computer Bag, Grey
- LOTS OF STORAGE SPACE&POCKETS: One separate laptop compartment hold 15.6 Inch Laptop as well as 15 Inch,14 Inch and 13 Inch Laptop. One spacious packing compartment roomy for daily necessities,tech electronics accessories. Front compartment with many pockets, pen pockets and key fob hook, makes your item organized and easier to find
- COMPANY WITH YOU ANYWHERE: This backpack is Personal Item Backpack Size for frontier: 18 * 12 * 7.8 inch, meets most airlines. Made for flight travel and daily commutes, with organized pockets for clothes, a bottle, an umbrella, and tech accessories. Under seat backpack size easy to carry on and keeps your hands free—helping you feel prepared, calm, and accompanied from departure to arrival and enjoy your trip
- FUNCTIONAL & SAFE: A luggage strap allows backpack fit on luggage/suitcase, slide over the luggage upright handle tube for easier carrying. With a hidden anti theft pocket on the back protect your valuable items from thieves. Well made for international airplane travel and day trip as a travel gift for men
- COMFORTABLE USING: Designed for all-day comfort using, this laptop backpack for men features a soft padded back panel with thick yet breathable multi-layer ventilated cushioning that provides excellent support and helps reduce pressure on your back. The adjustable shoulder straps are breathable and ergonomically padded to ease shoulder strain, while the foam-padded top handle ensures a comfortable grip for extended carrying
- STURDY MATERIALS & SOLID: Made of Water Resistant and Sturdy Polyester Fabric with metal zippers. Ensure a secure & long-lasting usage everyday & weekend.Serve you well as professional office work bag,slim bagpack, back to college backpacks. 15.6 inch travel laptop backpack for daily using and organize
- Company background or description: What is the business, whom does it serve, what need does it meet, and what is its history or stage?
- Market analysis: What do industry conditions, target-market evidence, competitors, and trends show?
- Organization and management: What is the legal structure, who leads the business, and what are people’s responsibilities and qualifications?
- Product or service line: What exactly is sold, what customer benefit does it provide, and what are its lifecycle, intellectual-property, or research and development considerations?
The SBA says there is no single required business-plan outline. Use sections suited to the company and the plan’s purpose, while keeping the background focused on company context.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Where can you get a business-plan starting point?
The SBA’s planning guidance is a free starting point. If you want a guided way to draft a full plan, LivePlan offers writing guidance and a sample-plan library through its help resources. It is optional; you do not need specialized software to write a clear company background.
Do these 3 things before closing this tab:
1Fix the driver behind crashes, sound loss and screen glitches2Repair Windows errors before they cause bigger problems3Scan for outdated or missing drivers - takes under a minuteSpecial offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.
Quick Recap
SaleBestseller No. 3
Best Value
Sale
SWISSGEAR 1900 ScanSmart Laptop Backpack, Fits Most 17-Inch Laptops, TSA-Friendly Lay-Flat Design, RFID Protection, and Tablet Pocket, Black, 31L, 18.5-Inch
- Tech Backpack: Pack all your essentials in the 1900 ScanSmart 17-inch laptop backpack specifically designed to speed you through airport security by allowing laptop-in-case scanning
- Secure Storage: This laptop backpack for men and women features an enhanced laptop compartment with zippered access for a 17-inch laptop and a padded TabletSafe tablet pocket
- Effortless Organization: Computer bag includes a main compartment with an accordion file holder and a RFID-protected organizer compartment with a removable key/fob clip and multiple divider pockets
- Multiple Pockets: Add-a-bag trolley strap slides over telescopic handles, 1 front and 2 side quick-access pocket secure essentials, and 2 mesh side pockets accommodate water bottles and umbrellas
- Comfortable To Carry: Lay-flat laptop bag includes ergonomically contoured, padded shoulder straps, adjustable compression straps, airflow back padding, and a reinforced, molded top handle
Rank #4
Sale
MATEIN Travel Laptop Backpack, 17 Inch TSA Approved Carry On Work Bag
- Fits Most Standard 17" Laptops: This 17 inch laptop backpack has a separate laptop compartment for 15.6, 16, and most standard 17 inch laptops and tablets. Please note: it may not fit oversized or extra-thick gaming laptops. The main compartment is roomy for work files, school books and travel clothes. Designed for men, it works well as an office backpack, school bookbag, and laptop backpack for daily use
- TSA Approved Backpack: The TSA-friendly laptop compartment opens from 90 to 180 degrees, helping speed up airport security checks and making this backpack school for men convenient for airplane travel. Sized at 18.5" x 13" x 7.9" with a 30L capacity, it fits in overhead bins for carry-on use. The travel-ready design helps keep your laptop and essentials organized for smoother travel, work, and college use
- Multiple Pockets for Organized Storage: The front of the laptop backpack 17 inch features a large zippered pocket for daily essentials and a quick-access pocket for smaller items like cards. Side mesh pockets hold a water bottle or umbrella. A back anti-theft pocket helps store wallets and passports. This 17.3 inch computer backpack keeps your belongings organized and easy to access
- Travel Friendly and Comfortable Design: This 17 laptop backpack features a trolley sleeve on the back, allowing it to fit over a luggage handle and free your hands during travel. A breathable back panel helps keep you comfortable while walking and commuting. Adjustable padded shoulder straps and a comfortable handle provide added comfort for daily carry. Recommended age range: 5 years old and up
- Water Resistant and Multipurpose: This 30L work backpack for men is made of water-resistant 600D polyester fabric with organized storage for work, college, and travel. It is suitable for office work, school use and short business trips as a tsa large laptop backpack. It is also practical gifts choice for adults men, college graduations, and thoughtful gifts for Thanksgiving Day, Christmas Day, and other speical days, like birthdays and holidays
Rank #3
Sale
Lenovo Laptop Backpack B210, 15.6-Inch Laptop/Tablet, Durable, Water-Repellent, Lightweight, Clean Design, Sleek for Travel, Business Casual or College, GX40Q17225, Black
- Durable design: Laptop backpack features a durable, water-repellent snow yarn polyester fabric and streamlined design with a padded interior to protect your laptop, notebook and other important stuff
- Comfortable fit: This compact backpack has a quilted back panel and fully adjustable shoulder straps making it comfortable for all day use, plus a quick access front zippered pocket for extra storage
- Laptop backpack: Perfect for daily commuters, college students and all types of travelers; accommodates laptops up to 15.6 inches
- Convenient storage: In addition to the laptop compartment, there are separate pockets for mobile devices, business cards, and other daily tools in quick-access compartments. The main compartment offers extra space for magazines, notepad and other laptop accessories
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
