What celebrities have their own tequila brands? The familiar names include George Clooney, Dwayne Johnson and Kendall Jenner, but “own” can mean different things: co-founding a company, joining its launch or serving as a creative partner. Here are 10 celebrity-associated tequila brands, with each person’s documented role and the product details the brands disclose.
How to read the celebrity-tequila list
A famous name on a bottle does not, by itself, tell you who owns or controls the business, how much equity that person holds, or whether they took part in making the tequila. The roles below reflect what the cited company or announcement actually says. Product and sourcing details are brand descriptions, not independent quality rankings or tasting results.
10 celebrity-associated tequila brands
1. George Clooney — Casamigos
Diageo identifies George Clooney and Rande Gerber as Casamigos’ founders, so Clooney’s documented role is co-founder—not necessarily current owner. Casamigos describes its origin this way: “Casamigos began with friends and a simple idea: to create tequila so smooth it could be enjoyed without salt or lime.” That is brand copy, not an independent sensory finding. Its catalog lists tequila expressions as well as mezcal. Source: Diageo; Casamigos story.
2. Dwayne Johnson — Teremana
Teremana presents Dwayne Johnson with the brand and describes production at Destilería Teremana de Agave in Jalisco. The available information establishes his close association with Teremana, but not his precise current ownership share. Source: Teremana.
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3. Kendall Jenner — 818 Tequila
818 is commonly described as Kendall Jenner’s tequila brand, but the available sources do not establish its legal ownership structure. The official site emphasizes agave, bottle production, sustainability and supply-chain transparency; those are company statements, not an independent assessment of its environmental performance. Source: 818 Tequila; AS overview (2021).
4. LeBron James — Lobos 1707
The 2020 launch announcement says Diego Osorio launched Lobos 1707 with CEO Dia Simms and LeBron James. That supports calling James a launch or brand partner rather than the sole founder. The brand lists Joven, Reposado and Añejo tequila; it says all three are finished in Pedro Ximénez sherry wine barrels. Source: 2020 launch announcement; Lobos products.
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5. Michael Jordan — Cincoro
Cincoro says five NBA owners met in 2016 and that the brand grew from their shared interest in tequila; Michael Jordan is one of the five. He is therefore best described as a co-founder with four other NBA owners, not the brand’s sole creator. Cincoro says it uses blue Weber agave from Jalisco’s highlands and lowlands and Tennessee whiskey barrels for aged expressions. Source: Cincoro.
6. Nick Jonas — Villa One
Villa One says it was founded by Nick Jonas and designer John Varvatos. Its brand story describes blue Weber agave sourced from Jalisco’s highland and lowland regions. Source: Villa One.
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7. Rita Ora — Próspero
Próspero identifies Rita Ora as its Chief Creative Partner and says she partnered with master distiller Stella Anguiano to introduce the tequila. That is a creative partnership; it does not establish Ora as sole owner or distiller. Source: Próspero.
8. Eva Longoria — Casa Del Sol
A 2021 launch announcement calls Eva Longoria a co-founder of Casa Del Sol and names Blanco, Reposado and Añejo offerings. Source: 2021 launch announcement.
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9. Carlos Santana — Casa Noble
A 2021 AS overview lists Carlos Santana in connection with Casa Noble. The source does not establish his precise role or whether the association remains current, so it is safer to call this a reported celebrity association than to describe him as the brand’s current owner. Source: AS overview (2021).
10. Justin Timberlake — Sauza 901
The same 2021 AS overview lists Justin Timberlake with Sauza 901. It does not establish his exact role or the brand’s current relationship or status. Treat it as a reported celebrity-associated brand example, not necessarily a current personal venture. Source: AS overview (2021).
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What the disclosed product details can—and cannot—tell you
Some of these brands publish useful distinctions about expressions, sourcing and finishing. Those details help explain how a brand describes its products; they do not establish which tequila tastes best. The most specific examples in the sources are Lobos 1707’s stated sherry-barrel finishing, Cincoro’s stated Tennessee whiskey-barrel aging for aged expressions, and Villa One’s stated sourcing from Jalisco highlands and lowlands. A production note is not a substitute for an independent comparison.
For shoppers, celebrity involvement is only one part of the picture. Check the expression, producer information and label details for the bottle you are considering, and confirm availability and local alcohol-sale rules where you live.
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