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Get Paid for Being Healthy? KrowdFit Raised $3.8 Million in 2017

KrowdFit’s 2017 funding supported product development and integrations for a platform that turned logged wellness activities into entries for random cash giveaways.
From TheFinanceBase Team3 min to read
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KrowdFit raised an additional $3.8 million from existing investors in October 2017 to expand product development and partner integrations, according to GeekWire’s report. At the time, its pitch was to turn logged healthy habits into entries for randomly drawn cash prizes—not guaranteed payment for each workout or step.

How KrowdFit’s rewards worked in 2017

GeekWire reported that users could record activities including exercise, steps, eating, and sleep, using a wearable tracker. Each recorded activity generated entries into cash giveaways, with winners selected at random. The report described weekly, monthly, and quarterly drawings with prizes ranging from $125 to $5,000.

That distinction matters: KrowdFit’s reported model offered a chance to win, not a fixed cash amount for completing a workout or reaching a health target. The article also said the company earned most of its revenue from corporate clients. For individuals, GeekWire reported a monthly fee of $12.99 at that time; neither that price nor the prize range should be treated as a current offer.

Why the company raised $3.8 million

In its October 23, 2017 report, GeekWire said KrowdFit, based in Bend, Oregon, had raised another $3.8 million from existing investors. CEO Jim Miller said the funding would support a larger product development team and more partner integrations. The investors were not named in the report.

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GeekWire also reported that KrowdFit launched in 2010 and that Miller had previously run a Visa rewards program for uTANGO. The funding announcement therefore concerned a company building on an existing rewards concept, rather than a newly launched app.

How KrowdFit later described its consumer app

A November 2020 company announcement described a free consumer app with an optional Premium Membership then advertised at $1.99 per month or $17.99 per year. The company said members could log mindfulness, sleep, steps, meals, and physical activity to earn entries into five giveaways. It emphasized that winners were selected randomly and that rewards were not based on activity results or performance. Those prices and terms apply to that announcement, not necessarily to any service available today.

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The same release said KrowdFit had paid more than $2 million in employee wellness cash rewards and that members averaged $450 in annual winnings. These are company-reported figures; the cited release does not provide the sample or calculation details needed to independently assess the average. The company also reported member responses of 62% walking or moving more, 67% improving eating and sleeping habits, and 53% losing weight, without providing survey methodology or sample size in the cited passage.

In that release, CEO and founder Jim Miller said: “There is no silver bullet – change occurs over time, step by step, which is why we’re committed to rewarding our members for the effort they make to consistently engage in healthy activities regardless of how much they weigh or how fit they are.” This is the company’s characterization of its approach, not an independent finding about health outcomes.

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What tracking connections were described

KrowdFit’s 2020 announcement named Fitbit, Apple Watch, Garmin Connect, and Misfit, and described connections with Google Fit and Apple Health. It said those services could sync data from other wellness apps, including Calm, Headspace, MyLife, Peloton, and MyFitnessPal. A company FAQ PDF that appears dated April 2022 described direct connections with Fitbit, Garmin, or Misfit, as well as Apple Health or Google Fit.

The FAQ said a compatible phone setup could provide steps and activity without a dedicated tracker. It described third-party apps as necessary for meal, sleep, and mindfulness logging, and cautioned that the first Apple Health data sync could take several hours. These are historical support descriptions; they do not establish that the connections still work. Do not buy a device on the assumption that it is currently compatible without checking KrowdFit’s latest support information.

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KrowdFit also announced a brand challenge product

In a December 2020 announcement, KrowdFit described BringIt as a customizable fitness-challenge platform for brands. Brands could sponsor challenges involving steps, sleep, or physical activity; participants could compete for e-gift cards for the sponsor’s merchandise, and brands could receive activity reports. These capabilities were described by the company and do not establish current availability or independent evidence of results.

What the funding story does—and does not—establish

The $3.8 million figure and its stated purpose are specific to the 2017 funding report. Later company announcements describe products and terms at particular points in time, but the latest product and support descriptions in the available materials date to 2022. Current operating status, app availability, subscription fees, giveaway rules, eligibility, supported devices, and privacy practices are not established by those historical descriptions.

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For a personal-finance reader, the practical takeaway is to distinguish a sweepstakes-style chance to win from dependable income. Historical KrowdFit descriptions do not support treating rewards as predictable earnings or assuming the app, integrations, or terms remain available today.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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