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Why GameStop Stock Soared in the 2024 ‘Roaring Kitty’ Rally

Keith Gill’s return to social media helped reignite GameStop trading in May 2024. Here’s what the posts showed—and what the company disclosed about its share sales.
From TheFinanceBase Team3 min to read
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GameStop’s May–June 2024 rally was sparked by renewed social-media attention associated with Keith Gill, known online as “Roaring Kitty”; it did not, by itself, show that the company’s operating performance had improved. The episode also unfolded amid short selling, volatile trading and a major share sale by GameStop.

Why did GameStop stock go up?

Attention returned to GameStop after Gill posted on X on May 12, 2024, following a three-year hiatus. The Associated Press described the post as an image of a man sitting forward in a chair. GameStop closed 74% higher the next day, and trading was halted eight times before noon, AP reported (AP, May 2024).

The jump came after an earlier rise: AP reported that GameStop was already up 57% in May before the May 13 surge. That report put short interest at just over 24% of tradable shares, compared with more than 140% during the 2021 episode. Those are figures reported at the time, not current measures; short-interest estimates depend on the measurement date and source (AP, May 13, 2024).

Short selling can contribute to a sharp move. A short seller who needs to offset losses may buy shares, adding demand as the price rises. AP described this short-squeeze mechanism, but the available reporting does not establish it as the sole cause of the 2024 rally. Renewed online attention and trading volatility were also part of the episode, and GameStop’s subsequent share issuance affected the number of shares it could sell into the market (AP, May 13, 2024; GameStop’s June 7, 2024 SEC filing).

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What did Roaring Kitty post?

Gill’s May 12 return to X was followed by a June 2 post on his Reddit account. A screenshot associated with that account appeared to show 5 million GameStop shares and 120,000 call options. AP reported that the possible share position was worth $115.7 million at the prior Friday’s closing price (AP, June 2024).

The screenshot was not independent verification of the holdings. It is therefore more accurate to say it appeared to show that position than to treat the shares or options as confirmed brokerage assets.

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Did Keith Gill really own $116 million of GameStop stock?

The figure came from valuing the 5 million shares suggested by the June 2 screenshot at the previous Friday’s close. AP reported the value as $115.7 million, often rounded to $116 million. The screenshot did not independently verify that Gill held the shares, so the reported valuation should not be presented as proof of ownership (AP, June 2024).

How many shares did GameStop sell?

GameStop’s June 7, 2024 SEC filing said the company had completed an offering of 45 million shares for gross proceeds of approximately $933.4 million. The filing also announced an at-the-market offering that could allow it to sell up to 75 million additional shares over time. The 75 million was offering capacity, not a statement that all those shares had already been sold (GameStop Corp., Form 8-K, June 7, 2024).

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The filing said net proceeds, if any, were intended for general corporate purposes, potentially including acquisitions and investments. Issuing shares can raise capital for a company while increasing the share count, so it is a separate part of the rally’s context from the social-media catalyst.

How did the 2024 rally differ from the 2021 episode?

Comparison 2021 episode May–June 2024 episode
Short-interest context AP described short interest as more than 140% of tradable shares during the 2021 episode, in its May 13, 2024 report. AP reported just over 24% at the time of its May 13, 2024 coverage. These dated figures are not current measurements. (AP)
Gill’s social-media activity Gill became associated with the earlier meme-stock episode and, in 2021 congressional testimony reported by AP, said, “I like the stock.” After a three-year hiatus, he returned to X on May 12, 2024; a June 2 Reddit screenshot later appeared to show a large position, but did not independently verify it. (AP; AP)
Trading volatility Not stated in the cited 2024 AP comparison. GameStop closed 74% higher on May 13, 2024, with eight trading halts before noon, AP reported. (AP)
Company share issuance Not stated in the cited 2024 SEC filing. GameStop disclosed a completed 45-million-share sale and an additional at-the-market offering for up to 75 million shares on June 7, 2024. (SEC filing)
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What did the rally say about GameStop’s business?

A rapidly rising share price and a company’s operating results are different kinds of evidence. In May 2024, Reuters reported that GameStop expected first-quarter net sales of $872 million to $892 million, compared with $1.24 billion in the year-earlier quarter. Those were estimates reported at the time, not a current outlook or a measure of the rally’s cause (Reuters, May 2024).

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In the same report, B. Riley Wealth chief market strategist Art Hogan said, “They still have a lot of hurdles to cross before they become something that reflects the kind of price their shares are trading at.” That was Hogan’s market assessment, not a statement by GameStop (Reuters, May 28, 2024).

The May–June 2024 episode is a historical account, not a current GME quote or short-interest update, and it should not be taken as investment advice.

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