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The most expensive toothbrushes found in a current manufacturer catalogue are Apriori’s Extraordinary Diamond Edition models, listed at €19,000 each. Apriori also lists a Solid Gold model at €14,000. These are manufacturer-listed prices checked on October 8, 2026—not verified transaction prices—and the available evidence supports a ranking of documented examples, not a definitive worldwide record.
Apriori toothbrushes ranked by listed price
The following ranking uses prices in Apriori’s official catalogue, checked on October 8, 2026. The Diamond Edition Black and White are tied at the top. The prices are catalogue figures; the source does not establish whether a buyer can currently complete a purchase at those amounts.
| Rank | Model | Manufacturer-listed price | What is specified |
|---|---|---|---|
| 1 (tie) | Extraordinary Diamond Edition Black | €19,000 | The catalogue names the Black Diamond Edition. Apriori describes its luxury line as combining ceramic, carbon fibre, and silver and gold details, but the available listing does not establish this edition’s exact material composition. |
| 1 (tie) | Extraordinary Diamond Edition White | €19,000 | The catalogue names the White Diamond Edition. No precise gemstone setting or carat specification is stated. |
| 3 | Extraordinary Solid Gold | €14,000 | The model is named Solid Gold; the listing does not state gold purity or weight. |
| 4 | Extraordinary Hand Engraved | €6,900 | The model name identifies hand engraving. Materials beyond the collection description are not specified. |
Source for all four prices and descriptions: Apriori’s official catalogue, checked October 8, 2026. Its other listed tiers provide context: ceramic editions are priced at €1,550–€1,650 and a carbon edition at €1,250.
Historical comparison: Reinast Luxury Toothbrush
Reinast appeared in 2014-era reports as another exceptionally expensive toothbrush, but it should not be treated as a current competitor or directly compared with Apriori’s 2026 euro catalogue prices. The reports disagree on its price:
#1 Best Overall
- Premium Performance: A3 Premium All-in-One brush head with multi-angle bristles delivers up to 2000% more plaque removal¹, up to 1500% healthier gums², and up to 100% more stain removal³, so you can finally feel as clean at home as you do leaving the dentist
- Gentle Yet Effective: Gentle clean with 62,000 bristle movements per minute; Sonicare Fluid Action drives fluid deep between teeth and along the gumline for a thorough, comfortable clean every time
- Pressure Sensor Protection: Ideal for those who brush too hard or are managing gum sensitivity; a light ring at the base gently alerts you when you're overdoing the pressure; ease off when it lights up to help your gums stay protected
- 15 Brushing Settings: Select from 5 modes, Clean for daily use, White+ for after coffee, Gum Health for sensitivity and post-dental-procedure care, Deep Clean+ for a pre-appointment refresh, and Tongue Care for lasting fresh breath, across three intensity levels
- Smart App Connected: The Sonicare toothbrush and app pair seamlessly to deliver guided brushing sessions, real-time zone tracking, session-by-session progress tracking, habit-building coaching, tips and tricks, and content personalized to you
- TecMundo reported US$4,320 on October 8, 2014, describing a forged titanium handle, replaceable bristle heads, and three years of refills included.
- Star.gr reported US$4,200 and described gold and titanium.
Those are conflicting historical secondary reports, not a verified current offer. The available material does not resolve the price difference or confirm the product’s present availability.
What the price buys—and what the listings do not prove
Materials and production
Apriori says its ceramic components are manufactured in the Netherlands, its carbon fibre is sourced in Italy, and its products are assembled by hand in the UK. Those statements describe the collection’s sourcing and assembly; they do not establish that every named material appears in each Extraordinary model.
Rank #2
- A3 Premium All-in-One brush head with multi-angle bristles removes up to 2000% more plaque than a manual toothbrush; achieve 1500% healthier gums in six weeks², and up to 100% more stain removal³
- Gentle yet effective clean with up to 62,000 bristle movements per minute; Sonicare Fluid Action supports the bristles to clean by driving fluid deep between teeth and along the gumline
- This electric toothbrush for adults has a light ring at its base that gently lets you know if you're overdoing the pressure; simply ease off when it lights up to help your gums stay protected
- Enhance your oral care routine with 12 brushing settings; select from 4 modes − Clean, White+, Gum Health, and Deep Clean+ − and adjust to one of three intensity levels for a personalized clean
- Achieve your oral health care goals with the Sonicare toothbrush and app: the two pair seamlessly to deliver guided brushing, tips and tricks, and content personalized to you
Replacement heads and upkeep
Apriori lists soft and medium replacement brush heads among its accessories. Before buying, confirm that heads are available and compatible with the exact handle. The catalogue listing establishes neither a particular replacement schedule nor any long-term ownership cost.
Price is not proof of cleaning performance
The cited product listings and historical reports establish prices and some design details, not comparative brushing results. They do not show that a more expensive toothbrush cleans better than a less expensive one.
Rank #3
- Premium Performance: A3 Premium All-in-One brush head with multi-angle bristles delivers up to 2000% more plaque removal¹, up to 1500% healthier gums², and up to 100% more stain removal³, so you can finally feel as clean at home as you do leaving the dentist
- Gentle Yet Effective: Gentle clean with 62,000 bristle movements per minute; Sonicare Fluid Action drives fluid deep between teeth and along the gumline for a thorough, comfortable clean every time
- Pressure Sensor Protection: Ideal for those who brush too hard or are managing gum sensitivity; a light ring at the base gently alerts you when you're overdoing the pressure; ease off when it lights up to help your gums stay protected
- 15 Brushing Settings: Select from 5 modes, Clean for daily use, White+ for after coffee, Gum Health for sensitivity and post-dental-procedure care, Deep Clean+ for a pre-appointment refresh, and Tongue Care for lasting fresh breath, across three intensity levels
- Smart App Connected: The Sonicare toothbrush and app pair seamlessly to deliver guided brushing sessions, real-time zone tracking, session-by-session progress tracking, habit-building coaching, tips and tricks, and content personalized to you
How to read a “most expensive” ranking
“Most expensive in the world” is broader than the evidence can substantiate. The ranking above covers the highest-priced examples documented in Apriori’s current catalogue, alongside one historical product reported by two publications. It cannot establish a worldwide record across bespoke commissions, every manufacturer, private sales, or auctions. Catalogue prices can also differ from final sale prices.
Quick Recap
Best Value
- THE TOOTHBRUSH THAT CLEANS ITSELF — Just drop it in the patented BioShield base. While you go about your day, it goes to work cleaning, drying, and charging. So your next brush feels like your first.
- 10x MORE EFFECTIVE BETWEEN TEETH — Plaque likes to hide in places manual toothbrushes have trouble reaching. TAO Clean gets deep between teeth for a more thorough clean. And yes, we have the laboratory testing to prove it.
- TWO SHADES WHITER IN TWO WEEKS — Coffee, tea, and red wine can leave their mark. Our clinically proven whitening bristles lift surface stains while you brush. No strips, no trays, no extra steps.
- DEEP OR GENTLE CLEAN — 40,000 vibrations a minute give you a clean you can feel. Sensitive gums? Gentle Mode delivers a thorough clean at a lower frequency. A two-minute timer with 30-second intervals ensures every part of your mouth gets attention.
- LIMITED LIFETIME WARRANTY — We want TAO Clean to be the last toothbrush you ever buy. That’s why the handle is covered against manufacturing defects for life. If it fails, we replace it. Simple as that.
Rank #4
- Premium Performance: A3 Premium All-in-One brush head with multi-angle bristles delivers up to 2000% more plaque removal¹, up to 1500% healthier gums², and up to 100% more stain removal³, so you can finally feel as clean at home as you do leaving the dentist
- Gentle Yet Effective: Gentle clean with 62,000 bristle movements per minute; Sonicare Fluid Action drives fluid deep between teeth and along the gumline for a thorough, comfortable clean every time
- Pressure Sensor Protection: Ideal for those who brush too hard or are managing gum sensitivity; a light ring at the base gently alerts you when you're overdoing the pressure; ease off when it lights up to help your gums stay protected
- 15 Brushing Settings: Select from 5 modes, Clean for daily use, White+ for after coffee, Gum Health for sensitivity and post-dental-procedure care, Deep Clean+ for a pre-appointment refresh, and Tongue Care for lasting fresh breath, across three intensity levels
- Smart App Connected: The Sonicare toothbrush and app pair seamlessly to deliver guided brushing sessions, real-time zone tracking, session-by-session progress tracking, habit-building coaching, tips and tricks, and content personalized to you
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
