Myntra’s M-Now service offers rapid delivery of selected fashion, beauty and lifestyle products in India, with delivery described as starting in 30 minutes. That wording is not a guarantee that every order will arrive within half an hour. Availability is limited to selected pincodes in participating cities, so a city launch does not mean the service covers every address there.
What Myntra M-Now offers
M-Now is Myntra’s rapid-delivery option for a curated selection of fashion, beauty and lifestyle products. The company’s announcements use “starting in 30 minutes”; they do not establish a universal delivery promise or independently verified delivery times. The actual selection and delivery estimate depend on what is available for an eligible address.
At its 2025 expansion to Delhi-NCR and Mumbai, Myntra said the service offered more than 90,000 trend-first styles from over 600 brands across those markets. The company named brands including Vero Moda, MANGO, Calvin Klein, Tommy Hilfiger, Levi’s, Dyson, YSL, Prada, Carolina Herrera and Huda Beauty as examples of its assortment. These were assortment examples in the announcement, not a guarantee that every brand or item is available at every location. Myntra’s expansion announcement
Where M-Now is available
M-Now availability is determined by serviceable pincodes, not simply by whether a city appears in a launch announcement. Myntra does not publish a current address-level list in the sources available here. To check your address, enter your delivery location in the Myntra app and look for M-Now items and delivery estimates shown for that location.
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The reported rollout has expanded in stages. The dates and figures below describe different announcements and footprints; they should not be added together as if they were one current nationwide total.
| Announcement or report | Reported footprint | Assortment and fulfilment details |
|---|---|---|
| 2025 Myntra expansion announcement | Delhi-NCR and Mumbai, following the Bengaluru rollout | More than 90,000 trend-first SKUs from over 600 brands across the announced markets; delivery described as starting in 30 minutes. Myntra |
| June 2025 | Bengaluru, Delhi and Mumbai | The Economic Times reported company figures of more than 90,000 products from over 600 brands and 40-plus dark stores across these three markets. The Economic Times |
| November 2025 | Bengaluru, Mumbai, Delhi-NCR, Hyderabad, Kolkata and Pune; over 940 pincodes, according to the report | ETtech reported Myntra figures of 80 dark stores, 10% of orders in active locations, and 20% customer penetration in those locations. These are dated company figures, not a current coverage map or delivery guarantee. ETtech |
| February 2026 | Expansion to Patna, Jaipur, Lucknow and Ahmedabad, bringing the reported footprint to ten cities | Moneycontrol/PTI reported an intended assortment of 10,000 styles from more than 500 brands, with delivery starting in 30 minutes. Moneycontrol/PTI |
| May 2026 | Chennai | Myntra announced an initial assortment of more than 10,000 styles across 600-plus brands. Moneycontrol/PTI separately reported 90-plus dark stores across the pincodes where M-Now was live in Chennai. These are Chennai-specific launch figures, not an addition to the earlier network totals. Myntra · Moneycontrol/PTI |
What the rollout figures do—and do not—show
The reported assortment and infrastructure figures apply to particular launches, dates and geographies. For example, the more-than-90,000-product figure belongs to the 2025 Bengaluru, Delhi and Mumbai expansion, while the 10,000-style figures concern separate later expansions. Likewise, the reported 80 dark stores in November 2025 and 90-plus dark stores for active Chennai pincodes describe different footprints and should not be combined into a single current total.
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- Top zipper closure. Durable and smooth.
- Well made: Made of good quality synthetic leather fabric and polyester lining with durable gold hardware.
- Dimension Handbag:12.6x10.64x5 inch(WxHxD), Handle height:10.24 inch. Messenger bag:10.24x7.29x3.74 inch(WxHxD),long shoulder strap length:49.25 inch. Wallet clutch:9.65x6.5 inch(WxH). Total weight: About 0.87 kg or 1.92 pound.
- Tote bag Pockets:One main zipper compartment with one inner zipper pocket,one back pocket and two slot pockets. 4pcs: One large handbag+one messenger Bag:+wallet clutch+card holder. Perfect for dating,shopping,working,traveling, vocation, party and other occasions and keep your daily items well organized.
- After-Sale Service: We are committed to providing each customer with the highest standard of customer service and top quality goods, if you are not satisfied with our product or service for any reason, please feel free to contact us by email.
Adoption figures are also company-reported. ETtech said M-Now accounted for 10% of orders in active locations and had reached 20% customer penetration there in November 2025. Moneycontrol reported Myntra’s claims of nearly 2x daily-order growth over the previous quarter and 6x RCB jersey sales during the IPL final in 2025. Those figures relate to the stated periods and contexts; they are not independent measures of service performance. ETtech · Moneycontrol
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Can Myntra deliver clothes in 30 minutes?
Sometimes the service may offer delivery starting in 30 minutes, but Myntra’s launch wording does not mean every order is guaranteed to arrive within that time. The cited announcements do not establish order-level delivery guarantees, fees, exclusions, return terms specific to M-Now, or a current list of eligible pincodes. Check the product listing and checkout estimate in the app for your address before relying on a particular delivery time.
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Myntra’s official expansion post described M-Now as “redefining what convenience means in fashion by marrying speed with the width of selection and platform experience.” That is the company’s promotional positioning, rather than an independent assessment. Myntra
Quick Recap
Best Value
- Top zipper closure. Durable and smooth.
- Well made: Made of good quality synthetic leather fabric and polyester lining with durable gold hardware.
- Dimension Handbag:12.6x10.64x5 inch(WxHxD), Handle height:10.24 inch. Messenger bag:10.24x7.29x3.74 inch(WxHxD),long shoulder strap length:49.25 inch. Wallet clutch:9.65x6.5 inch(WxH). Total weight: About 0.87 kg or 1.92 pound.
- Tote bag Pockets:One main zipper compartment with one inner zipper pocket,one back pocket and two slot pockets. 4pcs: One large handbag+one messenger Bag:+wallet clutch+card holder. Perfect for dating,shopping,working,traveling, vocation, party and other occasions and keep your daily items well organized.
- After-Sale Service: We are committed to providing each customer with the highest standard of customer service and top quality goods, if you are not satisfied with our product or service for any reason, please feel free to contact us by email.
Rank #4
- Top zipper closure. Durable and smooth.
- Well made: Made of good quality synthetic leather fabric and polyester lining with durable gold hardware.
- Dimension Handbag:12.6x10.64x5 inch(WxHxD), Handle height:10.24 inch. Messenger bag:10.24x7.29x3.74 inch(WxHxD),long shoulder strap length:49.25 inch. Wallet clutch:9.65x6.5 inch(WxH). Total weight: About 0.87 kg or 1.92 pound.
- Tote bag Pockets:One main zipper compartment with one inner zipper pocket,one back pocket and two slot pockets. 4pcs: One large handbag+one messenger Bag:+wallet clutch+card holder. Perfect for dating,shopping,working,traveling, vocation, party and other occasions and keep your daily items well organized.
- After-Sale Service: We are committed to providing each customer with the highest standard of customer service and top quality goods, if you are not satisfied with our product or service for any reason, please feel free to contact us by email.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
