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Create Wellness Raised $5 Million in Series A Funding in September 2024

Create Wellness said its $5 million Series A, led by Unilever Ventures in September 2024, would fund team growth, product development and retail expansion.
From TheFinanceBase Team2 min to read
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Create Wellness announced a $5 million Series A led by Unilever Ventures on September 4, 2024, saying it would use the capital to build its team, develop products and expand retail distribution. The New York-based creatine company said the round brought its total funding to $7.3 million. These are details of a 2024 financing announcement, not a report of a new round or confirmation that the planned expansion has since happened.

What Create Wellness announced

In its September 4, 2024 announcement, Create Wellness said Unilever Ventures led a $5 million Series A. The company described the financing as bringing its total funding to $7.3 million. The announcement did not provide independently audited round terms.

Create identified itself as a New York-based creatine brand founded by CEO Dan McCormick, with Sienna Mori serving as president. The release described the company as having popularized creatine monohydrate gummies.

How the company said it would use the funding

Create said the proceeds would support three priorities:

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  • Building out its core team.
  • Further product research and development, including new creatine-forward products.
  • Expanding into retail channels and developing retailer partnerships.

Those were stated plans, not verified outcomes. McCormick said, “Unilever Ventures’ backing validates our vision that creatine supplementation is going mainstream,” while Unilever Ventures Principal Izzy Hemington said, “We’re excited to partner with the team on the next phase of Create’s growth,” according to the company’s announcement.

What Create reported about sales and distribution

Create reported more than $15 million in net revenue and more than 20 million creatine gummies sold since launch. Both figures came from the company’s 2024 announcement; it did not provide an audit or methodology, so they should be understood as company-reported rather than independently verified results.

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At the time of the announcement, Create said its products were sold through GNC, Wegmans, Amazon and its own website. That is a snapshot of distribution in September 2024, not confirmation of current stock or availability at those retailers.

How the product strategy has changed

The 2024 financing announcement centered on gummies and the company’s plans for creatine-forward product development. Create’s current official website lists creatine monohydrate gummies, creatine monohydrate powder, and a creatine-plus-electrolytes mix. Its homepage says three gummies provide five grams of creatine monohydrate; check the label for the particular flavor and version because serving details can vary.

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The announcement also said the gummies used Creapure creatine monohydrate, were tested for creatine potency by Eurofins, and were NSF for Sport Certified. Those are claims made in the 2024 release, not confirmation of current formulations or certification status. Mori said, “Our strategy is to offer the highest quality products, using the best ingredients and verified by leading institutions. Building trust with our customers is our number one priority.”

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What the funding news does—and does not—show

The announcement shows that Create secured a $5 million Series A led by Unilever Ventures and outlined plans to invest in people, product development and retail. By itself, it does not establish whether those goals were completed, how the company performed after the announcement, or what share of the creatine market it holds. It is a company financing update, not an independent assessment of product efficacy or quality.

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  • 【ALL-IN-ONE HEALTH TRACKER】Stop juggling multiple apps. This wellness journal helps you track sleep, meals, water intake, exercise, emotional patterns, and gratitude—all in one elegantly designed layout. Works as a fitness journal, food journal, or mood tracker.
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