This guide covers TechCrunch Disrupt 2024, the startup conference held in San Francisco from October 28–30, 2024—not other events that used the name “Disrupt 2024.” The event is over, so its app, registration, and venue details below are historical rather than current attendance instructions.
TechCrunch Disrupt 2024 at a glance
| Detail | 2024 information |
|---|---|
| Dates | October 28–30, 2024 |
| Venue | Moscone West |
| Address | 800 Howard Street, San Francisco, CA 94103 |
| Format | 100% in person; the official FAQ said single-day and partial-day badges were not offered |
| Language | American English |
TechCrunch presented the conference as a gathering for technology news and developments, startup exhibitors, technology thinkers, and discussion of deep-tech products and their ethical, social, and legal questions. Its potential audience included founders, investors, startup employees, enterprise technology professionals, journalists, and aspiring entrepreneurs. TechCrunch’s event information and FAQ and attendee portal provide the historical details.
The name is easy to confuse: IGEL, a healthcare-business event, and Athletech also used “Disrupt 2024” for unrelated events. This guide is specifically about TechCrunch’s San Francisco conference.
Who would have found the event useful?
- Founders: For meeting potential customers, partners, investors, hires, or journalists, provided they arrived with a focused objective and a plan for follow-up.
- Investors: For discovering companies and arranging conversations, while treating demos and pitches as introductions rather than evidence of traction.
- Enterprise buyers and technology professionals: For surveying products and initiating vendor conversations. A short booth visit is not a substitute for technical, security, or procurement review.
- Journalists: For finding sources and announcements, with claims independently verified and attributed rather than repeated as promotional fact.
- Students and aspiring founders: For exposure to startups and technology discussions, if that learning and networking justified the cost and time of in-person attendance.
The event’s value depended on the goal. It offered breadth and opportunities to meet people, but a broad startup conference may be less suitable than a specialist technical event for deep implementation training. Passive attendance also makes it harder to get value from a crowded, overlapping program.
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How attendees could prepare with the event app
TechCrunch’s attendee portal said registered attendees could use the event app to personalize an agenda, browse startup exhibitors, pre-register for roundtables, and schedule Braindates. Access used Disrupt 2024 registration information. The portal does not establish that the app or attendee data remains available after the event.
- Install the official event app before arriving and sign in using the registration information associated with the 2024 event.
- Review the agenda and mark sessions that align with a specific learning or business goal.
- Pre-register for roundtables you particularly wanted to attend.
- Browse exhibitor listings and shortlist companies or people worth meeting.
- Use the app to request or arrange Braindates, leaving breathing room between meetings and sessions.
As practical planning advice—not a stated event requirement—attendees could complete a concise profile, set only useful app notifications, and recheck agenda details for changes. Choose a few priorities rather than filling every open slot; overlapping sessions and hurried meetings can undermine the value of a packed schedule.
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Braindates
Braindate was the event’s app-based platform for arranging one-to-one meetings and small-group, topic-based conversations. It offered a more structured way to discuss a defined subject than exchanging contact details on an expo floor, but the official information does not promise that every meeting request would be accepted or that an introduction would lead to investor access. TechCrunch’s event FAQ describes the format.
A useful meeting request names a concrete topic and makes clear what each person might contribute. For example, “How are early-stage teams handling security reviews from enterprise buyers?” is more actionable than “Let’s network.” Set a goal for the conversation—such as comparing approaches or deciding whether a follow-up is worthwhile—and leave time afterward to record the next step.
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Roundtables
The attendee portal confirmed that attendees could pre-register for roundtables, but the available event information does not establish room capacities, registration deadlines, or specific participation rules. Choose a roundtable by the problem, sector, company stage, or technical area it addresses. Prepare two or three concise questions, avoid booking overlapping sessions, and arrive with enough time to find the room. Do not assume a public discussion is confidential.
Exhibitor conversations
Before approaching a booth, decide what you need to learn. A brief exchange can establish whether a product merits a longer conversation; it cannot establish revenue, product-market fit, security, or customer satisfaction. Ask for a relevant next step—such as documentation or a technical meeting—instead of treating a polished demo or busy booth as proof.
Advice for different attendee goals
Founders
- Prepare a one-sentence explanation of the company, its market, stage, and immediate need.
- Separate likely customers, partners, investors, journalists, and potential hires; each needs a different conversation.
- Use a concise product explanation or demonstration that fits the time available.
- Prioritize a smaller number of relevant meetings over indiscriminate pitching.
- Reserve time after the conference to follow up and qualify leads.
Investors
- Use the exhibitor list and scheduled conversations to focus discovery by sector and stage.
- Distinguish an interesting product from evidence of customer demand and business traction.
- Capture the specific next step after each conversation rather than relying on memory.
Enterprise buyers and technology teams
- Ask who the product is designed for, who is using it, and how it is deployed.
- For products that merit further consideration, follow up on integration, security, support, and maturity with the appropriate documentation or technical meeting.
- Do not treat sponsorship or prominent event visibility as an endorsement of product quality.
Journalists
- Use the event to develop sources and identify announcements, then verify material claims independently.
- Confirm whether a company is exhibiting, launching, fundraising, or simply attending before describing its role.
- Attribute company statements and avoid adopting promotional language as established fact.
Badge scans, privacy, and event logistics
TechCrunch’s 2024 FAQ said that when a partner or exhibitor scanned an attendee’s badge, the scan constituted consent to share registration data with that partner. The receiving organization would handle the information under its own privacy policy. A badge scan therefore was not just a record of visiting a booth: attendees who wanted to limit follow-up marketing could decline scans they did not need and ask what data would be collected. The official event FAQ sets out this policy for the 2024 event.
- Lost badge: The 2024 FAQ listed a $75 replacement fee.
- Coat and bag check: Available in the first-floor lobby during all three days.
- Attendance format: In person; the event FAQ described it as 100% in person and said single-day or partial-day badges were unavailable.
- Venue: Moscone West, 800 Howard Street, San Francisco. The event information does not establish particular transport deals or travel arrangements.
For an in-person conference, it is sensible to allow time for check-in and movement between sessions, wear comfortable shoes, carry a charging option, and keep a simple way to record follow-ups. These are general preparation tips, not additional venue services confirmed by TechCrunch.
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What remote readers could access
TechCrunch described the 2024 conference as 100% in person. The official information cited here does not establish a livestream, virtual badge, or complete remote-attendance option. Someone following from elsewhere would need to rely on TechCrunch’s published event coverage, announcements, recordings, or other released material rather than assume the full attendee experience was online.
What the event could—and could not—tell you
A conference can help people discover companies, meet potential counterparts, and hear announcements. Those are useful starting points, not proof of business quality. A booth does not establish revenue; a pitch does not prove funding; demo traffic does not prove product-market fit; and a sponsor association does not verify security or compliance. Investors, buyers, and journalists should follow up with evidence suited to the claim they are evaluating.
For readers using this historical guide as a template for a future conference, the durable lessons are to set objectives before arrival, schedule targeted conversations, preserve room for unexpected opportunities, ask before sharing personal information, and follow up promptly. Check the organizer’s current event pages for future dates, policies, app access, and venue services rather than reusing 2024 details.
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