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Costco Membership Offer: Get a $20 or $40 Shop Card Online

Costco’s current online U.S. offer pairs Gold Star with a $20 Shop Card or Executive with a $40 Shop Card. Auto renewal and an 18-month membership-history rule apply; the current page does not verify Black Friday timing.
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Costco’s current U.S. online offer pairs a one-year Gold Star membership with a $20 Costco Shop Card, or an Executive membership with a $40 Shop Card. The offer requires auto renewal at signup and is limited to new members and people who have not held any Costco membership in the prior 18 months. Costco’s current page does not identify this as a Black Friday promotion or state an expiration date.

What Costco’s current membership offer includes

Costco lists annual dues of $65 for Gold Star and $130 for Executive, plus applicable sales tax. The online-only promotion adds a $20 Shop Card to Gold Star or a $40 Shop Card to Executive. These are Shop Cards, not cash rebates or a reduction in the membership fee. Costco’s U.S. Join Costco page lists the current prices and offer.

Membership Annual fee Shop Card offer Other listed benefits
Gold Star $65 plus applicable sales tax $20 Standard membership benefits
Executive $130 plus applicable sales tax $40 2% reward on eligible Costco and Costco Travel purchases, up to $1,250; early shopping hours; monthly Same-Day credit, subject to terms

Costco does not state an offer end date in the accessible text of its current page. Because the page does not call this a Black Friday promotion or say that it continues a prior Black Friday price, the Black Friday framing is not confirmed.

Who qualifies for the Shop Card

The offer is for new members and people who have not been a Costco member in any capacity during the preceding 18 months. Costco’s terms include Primary, Household, and Affiliate memberships in that lookback. Enrollment must include setting up auto renewal with a Visa credit or debit card, or a Mastercard debit card. Costco’s offer terms list these eligibility and payment conditions.

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Before enrolling, check that you meet the membership-history requirement and can use an accepted payment method for auto renewal. The offer is labeled online only, so complete enrollment through Costco’s online join page.

How the two tiers differ

Gold Star

Gold Star costs $65 plus applicable sales tax per year and comes with a $20 Shop Card under the current offer. Choose it if the standard membership meets your needs and you do not expect the Executive benefits to justify the higher annual fee.

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Executive

Executive costs $130 plus applicable sales tax per year and comes with a $40 Shop Card under the offer. Its ongoing benefits include a 2% annual reward on eligible Costco and Costco Travel purchases, subject to terms and a $1,250 maximum, as well as early shopping hours and a monthly Same-Day credit subject to terms. The $40 signup Shop Card is separate from those continuing benefits. Whether Executive is worthwhile depends on your eligible spending and use of its other benefits; the reward is not guaranteed to offset the fee for every member.

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Membership term and automatic renewal

Costco says the membership fee covers one 12-month period from the Primary Cardholder’s enrollment date. A membership card is valid at Costco warehouses worldwide and is not transferable. The membership term and card conditions appear on Costco’s Member Privileges and Conditions page, updated March 30, 2026.

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Auto renewal is both a condition of the Shop Card offer and a potential future charge. Costco says the renewal payment is charged on the first day of the renewal month. To stop automatic renewal, use your Costco account, visit a membership counter, or contact the Member Service Center. Cancellation must be completed at least 72 hours before the first day of the renewal month to avoid the charge, according to the membership conditions.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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