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Random freezes, missing sound and display glitches usually trace back to one bad driver. Find and replace yours safely.Free scan · under a minuteIn a PerthNow interview published on 7 February 2012, Grant Brinklow, described at the time as the boss of Sandalford Wines, explained how the company’s wine production, visitor experiences and concerts fit together. He presented Sandalford’s Swan Valley and Margaret River operations as strategically important for different reasons, and discussed the risks of expanding beyond food and wine. His comments describe the business and his views in 2012, not its present-day operations.
What did Grant Brinklow describe as Sandalford’s business?
Brinklow described Sandalford as a business with several connected activities: wine production, farming, retail, food and beverage, wine tourism, winery cruises and live concerts. In his account, these activities could support one another: concerts and visitor experiences brought people to the sites, while cross-promotion offered ways to introduce customers to the wines and other parts of the business.
He presented this breadth as a response to a business challenge he saw in the wine industry: competition, changing market conditions and what he called fickle brand loyalty. His comments about the industry and Sandalford’s strategy were made in 2012 and should not be read as a current market assessment.
Why did Sandalford have operations in both the Swan Valley and Margaret River?
Brinklow compared the two locations by purpose, not by ranking one above the other. In his 2012 account, the Swan Valley’s relative proximity to Perth made it an accessible wine-tourism destination; the Margaret River vineyard was described as the primary fruit source for Sandalford’s wine portfolio.
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| Operation | Role Brinklow described in 2012 |
|---|---|
| Swan Valley | Visitor access and wine tourism, including experiences that could draw people to the site. |
| Margaret River | Vineyard production and fruit supply for Sandalford’s wine portfolio. |
Brinklow’s answer to which operation mattered more was: “Both operations are very unique and strategically important for different reasons.” That is his explanation of their complementary roles, rather than a claim that either location was more important overall.
He said the Margaret River vineyard covered 1000 acres and had been planted in 1970. Those are figures Brinklow gave in the 2012 interview, not independently verified or current acreage and planting information.
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Why did Brinklow support concerts at a winery?
Brinklow described major entertainment events as a logical extension of a business already focused on food, wine and tourism. In his view, concerts could attract visitors to Sandalford’s sites and create opportunities to cross-promote its other activities. He also acknowledged that events brought additional business risks; the interview does not quantify those risks or establish how they were managed.
He said concerts had helped build a customer database that was “well on the way” to exceeding 100,000 people. This was a forward-looking statement about a past-customer database in 2012—not a confirmed total, a current database size or a measure of concert attendance.
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What did Brinklow say about development in the Swan Valley?
Brinklow supported development in the region, but argued that it should respect the Swan Valley’s viticultural history and identity. His position was: “Progress and development however should not occur at any cost.” This was his opinion in the 2012 interview, not a statement of current regional policy.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What is the source and what does it establish?
The source is Russell Quinn’s PerthNow Q&A with Grant Brinklow, published on 7 February 2012. It establishes what Brinklow said about Sandalford’s business model, the distinct purposes he assigned to the two regions, and his views on concerts, customer loyalty and Swan Valley development at that time. It does not establish current company management, visitor services, wine availability, concert schedules or regional policy.
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Read the PerthNow interview.
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