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Best Early Black Friday Fashion Deals of 2024: What Retailers Advertised

A historical look at early Black Friday 2024 fashion offers, including retailer dates, selected discounts and contemporaneous Zara and shoe examples.
From TheFinanceBase Team3 min to read
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The strongest early Black Friday fashion offers announced in 2024 came from Macy’s, Kohl’s, Zara and Amazon, but each was tied to a specific sale window and, in many cases, selected merchandise. Macy’s listed discounts across coats, suits, shoes and accessories; Kohl’s ran an early-access event November 8–10; and contemporaneous coverage highlighted Zara clothing and shoe deals. These are historical examples, not current prices or proof of present availability.

2024 fashion-sale dates at a glance

Retailer or source Offer window reported for 2024 What was covered
Macy’s Black Friday Now and Black Friday offers: November 14–30; separate phases ran November 11–December 3 Selected apparel, footwear, handbags and winter accessories
Kohl’s Early Access: November 8–10; Black Friday Week began November 24 Selected apparel, including coats, sleepwear and party clothing
Amazon Black Friday Week: November 21–29; savings continued through Cyber Monday, December 2 More than 35 categories, including fashion
Zara (reported by Glamour) Early offers covered in an article dated November 13 Blouses, dresses, outerwear, jeans and shoes
Shoe roundup (Glamour) Article dated November 13 Loafers, sneakers, boots, flats, slippers and heels

Macy’s: broad discounts across seasonal fashion

In its November 14, 2024 announcement, Macy’s said Black Friday Now and Black Friday offers ran through November 30. The retailer also described overlapping phases: Parade of Deals from November 11–28, Black Friday Starts Now from November 14–23, Black Friday specials from November 24–30, and Cyber Monday from December 1–3. Its listed fashion examples were advertised terms for selected items, not a guarantee that every item in a category qualified. See Macy’s 2024 announcement.

Category Advertised 2024 offer Qualification
Coats 50–65% off Select coats
Designer suits, blazers and pants 50–70% off Select merchandise
Activewear 25–40% off Select merchandise
Cashmere Starting at $39.99 Starting price in the announcement
Sweaters Starting at $14.99 Starting price in the announcement
Family pajamas $19.99 and under Select styles
Boots and shoes 40–50% off Select merchandise
Handbags and wallets 50% off Select merchandise
Winter accessories 40–50% off Select merchandise

Kohl’s: a short early-access window

Kohl’s Early Access event ran online and in stores from Friday, November 8 through Sunday, November 10, 2024. The announcement listed up to 40% off select Tek Gear and adidas, 50% off sleepwear, 60% off jackets and coats, and 40–50% off party-ready clothing. These offers applied to selected merchandise during that event. Kohl’s also previewed a six-day Black Friday Week beginning November 24; the announcement’s early-access percentages should not be treated as terms for the later event. Read Kohl’s announcement.

Zara and shoe examples from November coverage

Glamour’s November 13, 2024 Zara roundup covered early offers on blouses, dresses, outerwear, jeans and shoes. Its named examples included a knotted crepe top, satin-effect slip dress, textured-weave bomber jacket, relaxed mid-rise balloon jeans and bow-trim slingbacks. The article’s displayed prices and discounts were a snapshot of that date, not present-day listings. See Glamour’s Zara roundup.

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A separate Glamour shoe roundup dated November 13 listed offers across loafers, sneakers, boots, ballet flats, slippers and heels. It included the Adidas Women’s VL Court 3.0 as an Amazon listing, alongside examples from Coach, Macy’s, Nordstrom and J.Crew. The product name can help identify the historical example, but the roundup does not establish today’s price, stock, sizes or eligibility. See Glamour’s shoe roundup.

Amazon’s 2024 event timing

Amazon said Black Friday Week ran November 21–29, 2024, with savings continuing through Cyber Monday on December 2. Its announcement described deals across more than 35 categories, including fashion, and mentioned Levi’s among popular brands. That establishes the event’s timing and breadth, not a specific fashion discount or current product availability. Read Amazon’s announcement.

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What the advertised percentages can—and cannot—tell you

A headline percentage is not enough to identify the best value. Macy’s and Kohl’s described selected merchandise, and the cited coverage does not provide comparable price histories across retailers. A higher advertised markdown therefore does not establish that an item had the lowest price or was a better purchase than a smaller markdown elsewhere.

For geographic context, PwC Ireland’s November 2024 survey found that 35% of surveyed Irish consumers listed adults’ clothing and shoes among planned Black Friday/Cyber Monday purchase categories. In the same Ireland-specific survey, 51% said a discount of 25–50% was their threshold for calling a promotion a “good deal.” These figures describe surveyed Irish respondents, not shoppers globally. Read PwC Ireland’s 2024 report.

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How to use this historical roundup

  • Use the dates to understand when the 2024 events took place; they are not a calendar for a future sale.
  • Read “select” and “up to” as meaningful limits on the advertised offer, not as a promise that every item qualified.
  • Do not rely on an old displayed price to judge a current deal. Check the retailer’s current listing and terms directly before buying.
  • Compare an item’s actual price and the terms that apply to it rather than ranking offers by the largest headline percentage alone.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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