The 2025 early Black Friday beauty deals are over. Ulta said its early deal period ran October 26 through November 22, 2025, with offers of up to 40% off; its later Black Friday page separately described the 2025 event as offering up to 50% off selected brands. Those were different descriptions of the promotion, not a single discount available on every item. Amazon’s announced holiday event came later, while Sephora’s Holiday 2025 savings event used Beauty Insider member tiers.
What Ulta’s early Black Friday event offered
In an October 30, 2025 Ulta Beauty community post, Mariah Corley said the early deals ran from October 26 through November 22, 2025, and advertised savings of up to 40%. That makes the event a multiweek promotion, not one fixed list of prices or a discount that applied uniformly to every product. The dates and offer are historical; they do not establish current prices or availability.
Ulta’s retrospective Black Friday page describes its 2025 sale as offering up to 50% off selected brands. Keep that statement separate from the early-event announcement: it refers to selected brands and does not establish that every early-sale item received 50% off.
Which beauty products appeared in early-sale coverage?
Contemporary coverage by Who What Wear reported examples across skincare, makeup, haircare and beauty devices. Named examples included the Morphe X Makeup by Ariel Signature Look 12-Piece Face & Eye Brush Set, the NuFACE Mini+ microcurrent starter kit and the Dyson Airstrait wet-to-dry straightener. The coverage also included COSRX Advanced Snail 96 Mucin Power Essence and products from DIME, La Roche-Posay and OSEA.
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These are examples of items covered during the 2025 promotion, not confirmation of current stock, present-day prices or a recommendation that a particular item is a good value now. The available information does not establish product-level prices or price histories for these examples.
How the 2025 retailer events compared
| Retailer and event | Timing | Offer structure and scope | Status now |
|---|---|---|---|
| Ulta early Black Friday deals | October 26–November 22, 2025, according to Ulta’s October 30 community post | Up to 40% off; the post does not establish that the maximum applied to every item. | Expired. |
| Ulta 2025 Black Friday sale, retrospective description | 2025 event; the retrospective page does not establish a separate early-sale window for this claim. | Up to 50% off selected brands; not a universal product discount. | Expired. |
| Amazon Black Friday Week and Cyber Monday | November 20–December 1, 2025, according to Amazon’s US announcement | Beauty was among the included categories. Amazon announced up to 50% off selected beauty products from Lancôme and Maison Margiela. | Expired. |
| Sephora Holiday 2025 Savings Event | A search-indexed FAQ excerpt reported Rouge access beginning October 31, and VIB and Insiders beginning November 4, 2025. | The excerpt reported 30% off Sephora Collection for all Beauty Insider members from October 31 through November 10, 2025. The full terms were not available in the accessible FAQ. | Expired; the excerpt does not establish the complete event terms. |
The dates show why “Black Friday deals” did not mean every retailer began at the same time: Ulta’s reported early window started in October, while Amazon’s announced event began November 20. Sephora’s reported access varied by loyalty tier. The available Sephora FAQ excerpt is incomplete, so it should not be treated as a full account of eligibility or terms.
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How to assess a beauty deal when sales return
An “up to” discount is a ceiling, not a promise that every product is discounted by that amount. For a specific item, compare the exact product and size or model, included accessories, current price, shipping and return terms, and any membership or eligibility conditions. A retailer-wide event headline alone cannot tell you whether one particular listing is the best available offer.
For Amazon listings, verify the seller, exact item or model, size and current price before buying. The 2025 Amazon announcement names selected brands but does not verify Amazon listings or current offers for the Ulta-covered products listed above. Check each retailer’s current pages for any later promotion rather than relying on expired 2025 prices or dates.
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Sources and date context
The historical event dates and discount descriptions above come from Ulta Beauty’s October 30, 2025 community post and its retrospective Black Friday promotion page, Amazon’s November 9, 2025 US Press Center announcement, and a search-indexed excerpt from Sephora’s Holiday 2025 FAQ. Product examples come from Who What Wear’s October/November 2025 coverage of Ulta’s early sale. These sources describe 2025 promotions; none establishes an offer available in 2026.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
