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Amazon Expands Same-Day Delivery to Perishable Groceries in 2,300+ U.S. Cities

Amazon has added perishable groceries to Same-Day Delivery in more than 2,300 U.S. cities and towns, with fees tied to Prime status and order size. Its expansion adds competition with Instacart, but local availability and checkout costs are what matter to shoppers.
From TheFinanceBase Team4 min to read
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Amazon now lets customers in more than 2,300 U.S. cities and towns order perishable groceries alongside other items for Same-Day Delivery, according to its May 12, 2026 update. The service adds another option in a crowded grocery-delivery market that includes Instacart, but the available figures do not establish which service is cheaper, faster, or more widely available. Your address, basket, and membership status determine whether Amazon’s option makes financial sense.

What Amazon’s expanded Same-Day grocery service includes

Amazon’s Same-Day service now includes produce, dairy, meat, seafood, baked goods, and frozen foods, which customers can place in the same cart as other Amazon items. Availability is local: the company’s reported reach of more than 2,300 U.S. cities and towns does not mean the service reaches every address in those places. Check your address on Amazon’s grocery page before relying on it.

Amazon says its broader grocery lineup also includes Whole Foods Market, Amazon Fresh, Amazon Now, and local grocers or specialty retailers. Those are distinct options, with different assortments, fees, and delivery windows. Amazon describes Amazon Now as a 30-minutes-or-less service that is expanding into dozens more cities in 2026; that is not the same offering as the Same-Day service discussed here. The company’s guide outlines the options and their local availability.

What delivery costs—and when Prime may help

Amazon’s May 2026 update and current guide list these Same-Day delivery terms. They are published terms, subject to local conditions and change:

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Prime member, order over $25 Free in most areas
Prime member, order below $25 $2.99
Customer without Prime $12.99, regardless of order size

For a Prime member, the practical question is whether the basket clears $25 and whether the items and delivery window work for the household. A small order below the threshold carries a fee, while a nonmember faces a higher listed fee. These figures cover Amazon’s Same-Day option with perishables; they should not be assumed to apply to Whole Foods, Amazon Fresh, Amazon Now, or a local retail partner.

Amazon’s guide says the Freshness Guarantee badge means the item will arrive as expected or Amazon will make it right. That is Amazon’s stated policy, not an independent measure of food quality or a promise that every grocery item carries the badge.

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What Amazon’s figures say about customer uptake

Amazon’s May 12, 2026 update reported that the available fresh-grocery selection had grown by more than 30% since August, and that nine of the ten top-selling Same-Day items were perishables in areas where the service was available. The company also said perishable grocery sales had grown 30 times since January; its update does not specify the January year in that comparison, so the figure should not be read as a precisely defined annual growth rate.

In its 2025 annual-report letter, published in 2026, Amazon separately said perishable Same-Day sales had grown more than 40 times since the service began in early 2025. This is a different time window from the May update’s 30-times figure. Amazon also said its grocery business had more than $150 billion in gross sales in 2025, making it the second-largest U.S. grocer. These are company-reported numbers, not independently verified comparisons of service performance or market position.

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How the expansion fits the Instacart competition

Amazon’s move brings fresh food into a shopping experience that can combine groceries and general merchandise in one order. Instacart’s examples in the available announcements use a retailer-partnership model: its World Market release describes same-day delivery for that retailer’s assortment, while its Albertsons announcement describes pickup and convenience delivery. These examples illustrate different ways to assemble selection; they do not show which company has greater coverage, lower fees, better freshness, or faster delivery.

A useful comparison is local and basket-specific. Before choosing, check:

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  • Address: Is delivery actually available where you live?
  • Timing: What delivery window does the app offer for the day you need?
  • Selection: Does the basket come from Amazon’s assortment, a named retailer, or a local partner?
  • Total cost: What are the delivery fee, order minimum, service fees, and any other charges shown at checkout?
  • Membership: Does the price depend on Prime or another membership?
  • Problem handling: What do the service’s substitution, freshness, and refund policies say?

Fees and availability can vary by location and service, so comparing headline fees alone may not reveal the lower-cost choice for a particular order.

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How Amazon says it handles perishable orders

In its 2025 announcement, Amazon described specialized temperature-controlled fulfillment, a six-point quality check, and insulated bags for temperature-sensitive products. These are the company’s descriptions of its process, not independent validation of handling or delivery outcomes. The announcement also quoted Doug Herrington, CEO of Worldwide Amazon Stores, saying the service was intended to create a quick and easy grocery experience.

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How to check whether the service works for your order

  1. Open Amazon’s grocery page and enter the delivery address you would use for the order.
  2. Look for perishable items and other Amazon products that can be added to the same cart.
  3. Review the delivery window and the fee displayed for that address and basket. If you have Prime, check whether the order exceeds $25; the published terms offer free delivery over that amount in most areas.
  4. At checkout, review the final total and any substitutions or item-specific policies before placing the order.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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