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When was Amazon Black Friday 2025?
Black Friday fell on November 28, 2025. Amazon’s broader Black Friday Week and Cyber Monday promotional window ran from November 20 at 12:01 a.m. Pacific Time through December 1. Amazon described Black Friday Week as running through November 28, while its wider promotion continued through Cyber Monday on December 1. Amazon’s event announcement and its deal roundup cover the event.
Those dates and offers are historical. Amazon warned that deals and availability could change, and the 2025 promotion has passed. A past event discount should not be read as a live price or a guarantee that an item is in stock.
What kinds of deals did Amazon advertise?
Amazon said its event included millions of offers across categories such as home, electronics, beauty, apparel, games, toys, kitchen products, and seasonal goods, with additional daily deal drops. Its announced discounts included up to 55% off select home products from Shark, 50% off select Nintendo games, and 50% off select NAADAM apparel. These are Amazon’s advertised 2025 figures for selected items, not independently verified savings across each brand or category. Amazon’s announcement lists the event examples.
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- Your favorite music and content – Play music, audiobooks, and podcasts from Amazon Music, Apple Music, Spotify and others or via Bluetooth throughout your home.
- Alexa is happy to help – Ask Alexa for weather updates and to set hands-free timers, get answers to your questions and even hear jokes. Need a few extra minutes in the morning? Just tap your Echo Dot to snooze your alarm.
- Keep your home comfortable – Control compatible smart home devices with your voice and routines triggered by built-in motion or indoor temperature sensors. Create routines to automatically turn on lights when you walk into a room, or start a fan if the inside temperature goes above your comfort zone.
- Do more with device pairing – Fill your home with music using compatible Echo devices in different rooms, or create a home theatre system with Fire TV.
- Say goodbye to drop-offs and buffering - With eero Built-in, Echo Dot doubles as a mesh wifi extender, adding up to 1,000 sq. ft. of wifi coverage to your existing eero network.
Amazon’s named product deals, by shopping need
Amazon’s deal roundup named individual products across unrelated categories. The discount figures below are what Amazon advertised for its 2025 event; they do not establish today’s listing price, inventory, or a product’s typical price. Amazon’s roundup includes these examples.
For coffee and kitchen use
- Technivorm Moccamaster coffee maker: Amazon advertised up to 33% off during the 2025 event.
- Nuwave countertop air fryer: Amazon included it among its featured products; the cited roundup does not state a discount figure for it.
For personal electronics and reading
- Apple 2025 MacBook Air 13-inch with M4 chip: Amazon advertised up to 25% off during the 2025 event.
- Kindle Colorsoft bundle: Amazon named the bundle in its roundup; the cited material does not give a discount percentage.
- Blink Mini 2K+ camera: Amazon advertised up to 50% off during the 2025 event.
Other editor-selected beauty, fashion, and home picks
Who What Wear published a separate selection of Amazon products spanning beauty, fashion, and home. Its examples included the Dyson Airwrap, Crest 3D Whitestrips Professional Effects, Coach Tabby bag, Philips 3200 Series espresso machine, Dyson V8 Plus cordless vacuum, Ninja Mega Kitchen System, KitchenAid Artisan stand mixer, and Bissell Little Green portable cleaner. The article describes its selection process; it is not evidence of hands-on testing or a consistent product comparison. It also does not establish a 2025 discount figure for each item. Read Who What Wear’s Amazon Black Friday selections.
Rank #2
- Your favorite music and content – Play music, audiobooks, and podcasts from Amazon Music, Apple Music, Spotify and others or via Bluetooth throughout your home.
- Alexa is happy to help – Ask Alexa for weather updates and to set hands-free timers, get answers to your questions and even hear jokes. Need a few extra minutes in the morning? Just tap your Echo Dot to snooze your alarm.
- Keep your home comfortable – Control compatible smart home devices with your voice and routines triggered by built-in motion or indoor temperature sensors. Create routines to automatically turn on lights when you walk into a room, or start a fan if the inside temperature goes above your comfort zone.
- Do more with device pairing – Fill your home with music using compatible Echo devices in different rooms, or create a home theatre system with Fire TV.
- Say goodbye to drop-offs and buffering - With eero Built-in, Echo Dot doubles as a mesh wifi extender, adding up to 1,000 sq. ft. of wifi coverage to your existing eero network.
How to judge a Black Friday deal after the sale
A percentage-off label alone cannot tell you whether a product was a strong buy. Amazon’s published figures describe what the retailer advertised for selected products during its 2025 event; the available sources do not establish a long-term price history, competitor comparison, or independent savings analysis. For an offer you are considering now, assess the current listing on its own terms:
- Match the exact product. Check the model, size, generation, and included accessories. A bundle and a standalone item are not necessarily comparable.
- Identify the intended use. Compare products within a category and for a similar job. A camera, laptop, and coffee maker cannot be meaningfully ranked on one discount scale.
- Check the current listing. Confirm the price, seller, stock, shipping details, and return terms on the live product page before buying.
- Separate a sale label from savings evidence. A retailer-reported discount is not a verified comparison with the item’s usual price or another retailer’s offer.
How Amazon said shoppers could track deals
Amazon’s Black Friday explainer described Wish Lists, cart or Save for Later, its Deals page, and Alexa+ deal tracking as ways to find or follow offers. These are retailer-described features, and their availability or names can change. Check Amazon’s explainer and the current Amazon interface for the options available to you.
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- Your favorite music and content – Play music, audiobooks, and podcasts from Amazon Music, Apple Music, Spotify and others or via Bluetooth throughout your home.
- Alexa is happy to help – Ask Alexa for weather updates and to set hands-free timers, get answers to your questions and even hear jokes. Need a few extra minutes in the morning? Just tap your Echo Dot to snooze your alarm.
- Keep your home comfortable – Control compatible smart home devices with your voice and routines triggered by built-in motion or indoor temperature sensors. Create routines to automatically turn on lights when you walk into a room, or start a fan if the inside temperature goes above your comfort zone.
- Do more with device pairing – Fill your home with music using compatible Echo devices in different rooms, or create a home theatre system with Fire TV.
- Say goodbye to drop-offs and buffering - With eero Built-in, Echo Dot doubles as a mesh wifi extender, adding up to 1,000 sq. ft. of wifi coverage to your existing eero network.
What Amazon’s price promise does—and doesn’t—show
In Amazon’s November 2025 announcement, Doug Herrington, CEO of Worldwide Amazon Stores, said: “We aim to meet or beat other retailers’ prices every day so customers don’t have to spend time comparing prices.” That is Herrington’s statement of Amazon’s aim, not independent evidence that Amazon’s prices were lower than competitors’ on a particular product or date. The event sources describe Amazon’s own offers; they do not provide a market-wide price study or comparative product testing.
Quick Recap
Best Value
- MEET ECHO SPOT - A sleek smart alarm clock with Alexa and big vibrant sound. Ready to help you wake up, wind down, and so much more.
- CUSTOMIZABLE SMART CLOCK - See time, weather, and song titles at a glance, control smart home devices, and more. Personalize your display with your favorite clock face and fun colors.
- BIG VIBRANT SOUND - Enjoy rich sound with clear vocals and deep bass. Just ask Alexa to play music, podcasts, and audiobooks. See song titles and touch to control your music.
- EASE INTO THE DAY - Set up an Alexa routine that gently wakes you with music and gradual light. Glance at the time, check reminders, or ask Alexa for weather updates.
- KEEP YOUR HOME COMFORTABLE - Control compatible smart home devices. Just ask Alexa to turn on lights or touch the screen to dim. Create routines that use motion detection to turn down the thermostat as you head out or open the blinds when you walk into a room.
Rank #4
- Meet Echo Dot Max: Experience rich room-filling sound that automatically adapts to your space and fine-tunes playback. Features a built-in smart home hub and Omnisense technology for highly personalized experiences.
- Music to your ears: With nearly 3x the bass versus Echo Dot (2022 release), it fits beautifully in any space, delivering your personal sound stage with deep bass and enhanced clarity. Listen to streaming services, such as Amazon Music, Apple Music, Spotify, and SiriusXM. Encore!
- Do more with device pairing: Connect compatible Echo smart speakers and smart displays in different rooms, or pair with a second Echo Dot Max to enjoy even richer sound. Pair your Echo Dot Max with compatible Fire TV devices to create a home theater system that brings scenes to life.
- Simple smart home control: Set routines, pair and control lights, locks, and thousands of smart home devices that work with Alexa without needing a separate smart home hub. With Omnisense technology, you can activate routines via temperature or presence detection.
- Say goodbye to drop-offs and buffering - With eero Built-in, Echo Dot Max doubles as a mesh wifi extender, adding up to 1,000 sq. ft. of wifi coverage to your existing eero network.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
