PEOPLE’s 2025 Beauty Awards span skin care, makeup, body care and hair care. The product details readers can readily compare here come from Shop TODAY’s roundup of 23 selected award-winning picks—not a verified, complete inventory of every PEOPLE award winner. Treat the selections as editorial recommendations, then choose by intended use, formula, shade, size and current availability.
What PEOPLE’s 2025 Beauty Awards cover
PEOPLE’s awards archive organizes its 2025 coverage into separate features for skin care, makeup, body care and hair care, as well as a combined “All the Best Products of 2025” feature. The combined article is attributed to Jackie Fields and Brittany Talarico. Browse PEOPLE’s Beauty Awards archive.
Shop TODAY’s September 9, 2025 article presents 23 products as award-winning picks. That is the scope of its roundup, not evidence that PEOPLE selected only 23 products overall or a complete winner list. Its product descriptions and retailer links are useful for comparing selected items, but prices and stock should be checked at the retailer.
How PEOPLE describes its selection process
Shop TODAY reports that PEOPLE announced its winners after months of swatching, swiping and styling. It quotes PEOPLE Style and Beauty Director Brittany Talarico describing the process: “We work together with a diverse panel of People staffers and beauty enthusiasts to test these products over several weeks and months to bring you the best of the best from 2025.” Shop TODAY also says PEOPLE Deputy Beauty Director Jackie Fields revealed additional winners on TODAY. This is the published description of PEOPLE’s process, not an independent test of the products.
#1 Best Overall
- Discover the best of LANEIGE in this limited-edition set featuring four must-have minis: Cream Skin Toner & Moisturizer, Water Bank Blue Hyaluronic Cream Moisturizer, Water Sleeping Mask, and Lip Sleeping Mask in Berry for the ultimate Korean skincare routine.
- Highlighted Ingredients: Blue Hyaluronic Acid (Blue HA) (Water Bank Cream Moisturizer): Delivers effective, long-lasting hydration. Ceramide and Peptide Complex (Cream Skin Toner & Moisturizer): Intense, nurturing hydration and visibly firming benefits.
- Skin Type: Normal, Dry, Combination, and Oily
- Skincare Concerns: Dryness, Dullness, and Loss of Firmness and Elast
See Shop TODAY’s selected roundup and product listings.
Selected PEOPLE award picks by use
The following are examples from Shop TODAY’s selected roundup. Match the product to the job you want it to do; an award designation does not establish that a formula will suit every person, skin type or hair type.
Rank #2
- These mini argan oil-infused favorites nourish and hydrate from head to toe. A $32 value!
Skin care and sun protection
- Goop Beauty Daily Detox Foaming Cleanser: The 5.2-ounce gel cleanser foams and is described as containing malachite, fruit-derived AHAs and plant-derived surfactants. Consider it if you want a foaming cleanser; the roundup does not establish how it performs for any particular skin type.
- L’Oréal Paris Revitalift Triple Power Face and Neck Moisturizer SPF 30: The 1.7-ounce moisturizer has SPF 30; listed ingredients include hyaluronic acid, vitamin C and pro-retinol. Talarico’s “You can’t neglect the neck!” is an editorial remark, not medical advice. For sun protection, follow the product label and your own needs rather than treating an award as a substitute for guidance on sunscreen use.
- Merit Beauty The Uniform Tinted Mineral Sunscreen: Shop TODAY lists SPF 45 and 15 shades. Shade availability and a tinted finish may be key considerations if you want complexion coverage alongside sun protection.
- Weleda Skin Food Hydrating Facial Mist: The 3.38-ounce mist is listed with hyaluronic acid and glycerin. Its spray format may appeal if you prefer a mist to a cream, but the roundup does not provide comparative hydration testing.
- Versed Multi-Serum Skin Tint SPF 40: This complexion product appears among the roundup’s other picks. Check the linked retailer listing for current shade and formula details before choosing.
- RMS Beauty Coconut Clean Cleansing Balm: Also included among the other picks; the roundup identifies it as a cleansing balm, a different format from a foaming gel cleanser.
Makeup
- Kosas Revealer Extra Bright Serum-Powered Color Corrector: The under-eye corrector is listed in five shades, with hyaluronic acid and caffeine among its ingredients. Shade matching and the type of discoloration you want to correct are more useful selection criteria than the award label alone.
- Almay Color & Care Tint Stick: This cheek-and-lip tint stick is listed in five shades. Shop TODAY separately calls it its own 2025 Beauty Awards “Best overall tint stick”; that is Shop TODAY’s award, not PEOPLE’s, so the two distinctions should not be conflated.
- Maybelline The Colossal Bubble Washable Mascara and Estée Lauder Pure Color Melt-On Glosstick are also named in the roundup. Verify the current product listing and available options with the retailer.
Hair care
- Garnier Fructis Sleek and Shine Sleek and Stay Hair Serum: The roundup describes a 1.7-ounce travel-size frizz serum with argan oil and plant keratin. Its smaller size may suit travel or trying the format; it is not the same product type as a shampoo or styler.
- Odele Volumizing Foam Hair Styler: Listed among the other picks for styling. Compare its intended volume-focused use with a smoothing serum if your main concern is frizz.
- Fenty Hair The Water Boi leave-in detangling conditioner spray is another listed format, aimed at leave-in conditioning and detangling.
- Nexxus Hy-Volume shampoo and conditioner and Living Proof Perfect Hair Day shampoo and conditioner also appear in the roundup. Retail listings can vary by product, set and size, so confirm what a listing actually includes.
Body care
- Dove Beauty Plant Milk Cleansing Body Wash: The 17.5-ounce body wash is described with an oat milk blend and fruit extracts, and several scent options. Choose based on scent and formula preference; the roundup does not compare those options in a controlled test.
- Skintimate 2-in-1 Shave Oil & Post-Shave Moisturizer: The 7.3-ounce product is described for use during shaving and as a post-shave oil, combining two steps in one format.
- Cyklar Vitamin C Body Oil and Luna Bronze Tanning Self Tanning Jelly are also included among the selected picks. Their formats and purposes differ, so check the product’s directions and current listing.
- Hero Cosmetics Mighty Patch Body Acne Pimple Patches is another listed option for body blemishes; consult the product label for intended placement and use.
Lip care
- Femmue Lip Sleeping Mask: The roundup lists a 0.53-ounce mask with versions described for hydration, soothing or nourishment. Check which version is being sold; the options are not interchangeable descriptions of one identical formula.
How to choose among the picks
- Start with the category and purpose. A cleanser, facial mist and tinted sunscreen solve different needs; a hair serum is not a shampoo or styling foam.
- For complexion products, compare shades and finish. The roundup states five shades for the Kosas corrector and Almay tint stick, and 15 shades for Merit’s tinted sunscreen. Confirm the current shade range at the retailer.
- For SPF products, check the label and your coverage needs. Merit’s product is listed as SPF 45 and L’Oréal’s as SPF 30; those product attributes do not establish which is right for you.
- For hair and body products, consider format and size. The Garnier serum is listed as a travel-size 1.7-ounce product, while the Dove body wash is 17.5 ounces. Consider whether a spray, balm, oil or wash fits your routine.
- Confirm listing details before buying. Shop TODAY says its retailer prices and availability were accurate when published, not guaranteed current. Size, stock, shade, formula and price can change, and the roundup does not link every item uniformly across retailers.
What the award list can—and cannot—tell you
The award coverage is a useful starting point for discovering products across several beauty categories, and PEOPLE describes testing by a diverse panel over weeks and months. The accessible item-by-item source is Shop TODAY’s selected roundup, however, not a complete verified winner inventory or a standardized comparison of every product for every concern. Use the award to find candidates, then check the product’s current label, ingredients, shade or scent options, directions and retailer listing against your own preferences.
Quick Recap
Best Value
- A COMPLETE HYDRATION REGIMEN: This skincare kit has all of your favorite Holy Hydration necessities- a Holy Hydration. Daily Cleanser, Holy Hydration. Makeup Melting Cleansing Balm, Hydrating Booster Drops, Holy Hydration. Face Cream and Eye Cream.
- CLEANS and NOURISHES SKIN: This step-by-step skincare regimen will have your face feeling soft, supple and hydrated no matter where you are – think of it as your face’s happily ever after.
- INFUSED WITH HYALURONIC ACID: e.l.f. SKIN's Hoy Hydration. products are infused with Hyaluronic acid to help hydrate and plump the skin, Ceramides to help build up the skin's moisture barrier, and Peptides for refreshing complexion.
- TRAVEL-FRIENDLY SIZES: All of the products in the Hydrated Ever After Skincare Mini Kit are travel-friendly sizes so you can take it wherever you go.
- We're proud to support Get Blue, part of a global movement through Water.org - helping bring safe water and sanitation to families around the world. To support Get Blue, e.l.f. has made a direct donation to Water.org.
Rank #4
- CHECKS AND BALANCES FROTHY FACE WASH: Gently rinses away impurities, makeup and excess oils—leaving skin comfortably clean.
- CLEAR IMPROVEMENT ACTIVE CHARCOAL MASK: Purifies pores, absorbs excess oils that can lead to blemishes and visibly improves skin texture.
- MEGA-MUSHROOM SOOTHING TREATMENT LOTION: Replenishes skin with hydration, visibly reduces redness, strengthens skin’s barrier and preps skin for the rest of your skincare routine.
- PLANTSCRIPTION MULTI-POWERED YOUTH SERUM: Visibly reduces lines on face, neck and eyes and reveals a firmer, more youthful look.
- ENERGIZING GEL CREAM WITH CAFFEINE & NIACINAMIDE: Delivers 72-hour hydration and boosts skin’s radiance for a healthy glow.
Rank #3
- Medicube's best-selling collagen glow skincare essentials are formulated with triple collagen for plumping and glowing skin. Try our trial skincare routine featuring four different mini-sized products: Collagen Toner, Serum, Cream, and Night Wrapping Mask.
- Collagen Toner: Infuses skin with a triple collagen complex for deep hydration and enhanced elasticity.
- Collagen Serum: Features a blend of collagen, elastin, and hyaluronic acid for deep penetration and improved moisture and glow.
- Collagen Cream: Contains 11 patented ingredients to smooth fine lines, fill wrinkles, and tighten pores while improving skin elasticity.
- Collagen Wrapping Mask: Provides overnight elasticity care with a collagen wrapping film that locks in skin’s firmness and prevents elasticity loss.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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