Wicked: For Good collaborations span toys, plush, home and kitchen goods, fashion, beauty, accessories, books and film editions. The most useful way to shop is to choose by purpose—play, display, wear, decorate, cook, read or watch—then check the exact item, seller, edition and current price: official announcements describe the collections, but do not confirm today’s stock.
What Wicked: For Good collaborations are available?
Officially documented products range from Mattel dolls and Care Bears crossover plush to cookware, drinkware, fragrance, apparel, bags, beauty and books. Universal’s July 17, 2025 merchandise announcement, its December 17, 2025 holiday gift guide and its Wicked at Home roundup document different parts of the product landscape.
These are licensed collaborations and product announcements, not a guarantee that every named item remains in production or available. Treat announced prices and release plans as historical details; check a retailer’s current listing before purchasing.
What Wicked: For Good dolls and plush are there?
Mattel dolls and playsets
NBCUniversal’s July 2025 merchandise announcement lists Deluxe Elphaba and Glinda fashion dolls, a Wizard fashion doll, a Dorothy doll, small-doll sets, an Emerald City playset and an Oz story set. The Deluxe Elphaba doll is described with a movie-inspired gown, cape, broom, hat, Grimmerie and boots. Deluxe Glinda comes with a multi-layer gown, wand, tiara and heels.
#1 Best Overall
- Limited Edition: Bring home the magic of the Wicked movie with this special Care Bears x Wicked crossover 2-pack—available for a limited time only.
- Iconic Character Designs: Love-a-Lot Bear shines as Glinda with her sparkling crown and dress, while Good Luck Bear transforms into Elphaba with her signature cape and hat.
- High-Quality Plush: Made with soft fabric and shimmering silver fleck accents, these premium 14” plush bears are ready to shine in any spotlight.
- Perfect for Fans & Collectors: A must-have for Care Bears lovers, Wicked fans, and anyone who treasures unique crossover collectibles.
- Gift-Ready Packaging: Arrives in a beautifully designed display box, making it the perfect holiday, birthday, or movie-night gift.
The announcement describes the small dolls as about 2.75 inches and the Oz story-set dolls as about 3 inches. NBCUniversal’s later holiday gift guide names Walmart, Target and Mattel Shop as outlets for the deluxe Elphaba and Glinda dolls. Those retailer references do not verify current inventory or price.
Care Bears character-crossovers
Care Bears and Basic Fun! announced five character pairings with Universal Products & Experiences: Love-A-Lot Bear as Glinda, Good Luck Bear as Elphaba, Grumpy Bear as the Tin Man, Funshine Bear as the Scarecrow and Tenderheart Bear as the Lion. The July 16, 2025 announcement gave an announced height of 14 inches and MSRP of $29.99 for the Glinda-and-Elphaba two-pack; individual plush were described as 9 inches tall with an announced MSRP of $12.99 each. Those are announcement-era specifications and prices, not verified current offers. The planned distribution was Amazon.com and other North American retailers in fall 2025.
Rank #2
- Glinda & Elphaba 2 Pack Squishmallows!
- 5 Inches in Size! Perfect Size for any collection!
- Take them With You Anywhere!
Home, kitchen, fashion and lifestyle collections
NBCUniversal’s Wicked at Home roundup names a broad group of collaborators and product types:
- Cook and serve: Le Creuset custom-embossed cast-iron Dutch ovens; Williams Sonoma tea towels, mugs, cookie stamps, bakeware, cookware and themed sweets.
- Decorate: Pottery Barn and Pottery Barn Teen collections inspired by the film’s costumes, sets and Shiz dorm rooms.
- Beauty, fragrance and textiles: r.e.m. beauty products, Voluspa fragrance and Blissy silk products.
- Wear and carry: LoveShackFancy fashion; Foster Grant sunglasses; Lug bags; and Loungefly mini backpacks, wallets and crossbody bags.
- Drinkware and dolls: Stanley 1913 drinkware and an American Girl doll collaboration.
The roundup establishes the named partnerships and examples, not live inventory, present-day prices or retailer terms. Availability can differ by item and retailer.
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- Includes: Universal Wicked Elphaba plush doll.
- Popular Pal: Celebrate the epic story of an unlikely friendship with the Universal Wicked Small Plush Elphaba Doll.
- Great in Green: The enchanting Elphaba plushie is sculpted from multi-textured fabrics. She features a stylized green face with embroidered and appliqued details.
- Iconic Outfit: Wearing a shimmery purple dress, black cape, and iconic cone-shaped hat, Elphaba looks great on a collector’s shelf, but is even more fun in the arms of a special fan.
- Inspire Imaginative Play: Sized approximately 14 inches, these plushies will help little ones recreate scenes from the stories of Wicked, or invent entirely new Emerald City adventures in Oz.
Books and home-video editions
The illustrated visual companion
NBCUniversal’s December 2025 holiday guide describes Wicked: The Official Visual Companion as a keepsake with more than 300 full-color images, letters from Cynthia Erivo and Ariana Grande, and a reversible poster. The guide called it a Target exclusive at the time; check current listings because retailer exclusivity may change.
Digital, 4K UHD, Blu-ray and DVD
Universal Pictures Home Entertainment’s December 25, 2025 announcement said digital purchase or rental would begin December 30, 2025, with 4K UHD, Blu-ray and DVD editions available January 20, 2026. It also described a sing-along version and more than one hour of bonus content, including deleted scenes and a making-of feature exceeding 50 minutes. The dates have passed; check the specific current listing for format and included extras, since editions may differ.
Rank #4
- Includes: Universal Wicked Glinda plush doll.
- Popular Pal: Celebrate the epic story of an unlikely friendship with the Universal Wicked Small Plush Glinda Doll.
- Perfectly Pink: The glamorous Glinda plushie is sculpted from multi-textured fabrics. She features a stylized face with embroidered and appliqued details.
- Iconic Outfit: Wearing a pink gown, satin slippers, and sparkly tiara, Glinda looks enchanting on a collector’s shelf, but is even more fun in the arms of a special fan.
- Inspire Imaginative Play: Sized 14 inches tall, this sweet Glinda plushie will help little ones recreate scenes from the stories of Wicked, or invent entirely new Emerald City and Oz adventures.
Campaign partnerships are different from product collections
Universal also documented promotional activations in its 2025 campaign overview. Amazon’s campaign included Prime member early screenings, an “Oz on Amazon” store, a branded Alexa theme, Amazon Music content and a Twitch charity stream-a-thon. The overview also names Dunkin’ and Google/Android and Pixel activations. These are campaign partnerships, not necessarily standalone licensed product lines.
Cambridge Satchel Company satchels appeared in the film and were sold through the company’s UK, Ireland and global online presence, according to the same overview. That is a fashion collaboration with a different relationship to the movie than a themed doll or home collection.
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Best Value
- A Wicked Collaboration: The Care Bears have teamed up with Universal to bring you a unique crossover sure to be the highlight of your collection.
- Magical Look: Check out Good Luck Bear as Elphaba from the Wicked movie theatrical - featured in the iconic cape and hat.
- Unique Belly Badge: This bestie's belly badge features Elphaba's iconic hat to highlight the unique collaboration.
- 9" Plushy: Standing at about 9 inches tall, this cute plushy is the perfect companion for great on-the-go magical fun!
- Collect Them All: Check out Love-a-Lot Bear as Glinda, Grumpy Bear as the Wicked Tin Man, Funshine Bear as the Scarecrow, and Tenderheart Bear as the Lion - with unique looks that Wicked fans will want to add to their collection!
How to choose what to buy
Match the collaboration to its use, then verify the details that affect value. A character doll or plush may suit play or display; a cookware piece, mug or towel is a functional home item; a visual companion is a book-format keepsake; and a disc edition is a way to own the film with its particular format and extras.
- Check what is included: accessories vary between dolls, and home-video extras can vary by edition.
- Confirm the size and format: use official dimensions where supplied, and distinguish a two-pack from an individual plush.
- Compare the live total: check the current price, shipping, seller and return terms on the retailer’s listing rather than relying on an announced MSRP or a past gift guide.
- Verify availability: a brand being named as a collaborator does not mean every item is currently stocked.
For a quick starting point, the movie-inspired Mattel dolls are the clearest character-play option, while the Care Bears range offers five recognizable character reinterpretations. The lifestyle lineup is much broader, so search by the specific brand and item type rather than assuming every collaboration is sold in one official collection.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
